- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
figliasons.com
Top 5%of the 77,052 sites of up to 10 pages, at #1,612
It scores 92. Gemini does not cite it yet when asked “Who replaces an AC unit in New York, and what does it usually cost?”; it cites 4 other sites. See the answer
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
92 now94 with itTop 5% from 93
#16,247to#7,4558,792 places up7 of its 8 pages fail it. 1 in 11 ranked sites pass it.
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EmailWrite the email
Where it ranks
Down 5,427 places since Oct 17, from #10,820. 1 point takes it into the top 5%.
Beside it on the board
- #16,245janbrito.com92
- #16,246rivertrailmercantile.com92
- #16,247figliasons.com92
- #16,248crawlready.app92
- #16,249thefillingstationmicrobrewery.com92
5,007 sites score 92. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 92Now#16,247
- 94Fix description lengthsTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 22
Worth the mostFix description lengths+2
- Middle site
- 98
- Behind by
- 2
Worth the mostList your profiles in your structured data+1
- Middle site
- 57
- Ahead by
- 36
Worth the mostAdd a way to get in touch+1
Against a typical site
The readThis siteTypicalAgainst typical
Pages read84436 fewer than typical
Links a page51364% below typical
Words a page9023942.3× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in232 ms210 ms10% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points8,792 places up
Fix description lengthsUnderstand7 of 81 in 11
Worth 1 point each5,427 places up each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add lists or tablesUnderstand5 of 81 in 2
Add breadcrumb dataUnderstand6 of 81 in 2
Add a way to get in touchAct1 of 81 in 2
Show 6 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add real images to contentUnderstand2 of 82 in 3
Fix title lengthsUnderstand2 of 81 in 6
Phrase headings as questionsUnderstand1 of 81 in 10
Link to pages from related contentUnderstand1 of 85 in 6
Describe imagesUnderstand1 of 82 in 7
How AI reads this site
It reads mostly as trades and home services. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is a hvacbusiness in New York.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Auto repair and dealers
- Manufacturers and suppliers
What an assistant reads first
Home pageWhat it says
TitleFiglia & Sons | NYC's Premier PTAC & HVAC Company Since 1960
DescriptionFiglia & Sons is NYC's leading PTAC and HVAC company. Family-owned since 1960. PTAC installation, repair, and service across Manhattan, the Bronx, and New Jersey. Four warehouses, 4,000+ units in stock.
First headingOne room or a whole building. New York stays comfortable.
OpeningThree generations, one family, one mission — 4,000+ units in stock across four warehouses in NY & NJ.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On figliasons.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Figlia & Sons | NYC's Premier PTAC & HVAC Company Since 1960” and “One room or a whole building. New York stays comfortable.”.
Agent instructions
On figliasons.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Rewrite the description
Its description is 202 characters and is cut off in results.
Agent instructions
On figliasons.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Gemini cites 4 sites, not this site
A question people ask about trades and home services in New York, asked as a person would.
Who replaces an AC unit in New York, and what does it usually cost?
Gemini
Replacing an air conditioning unit in New York involves specific professionals depending on the type of housing (e.g., standalone house vs. NYC apartment) and typically requires a notable financial investment due to regional labor rates and logistical challenges. ---.
- 1For Houses and TownhomesWho replaces an AC unit in New York?
- Standard residential HVAC companies handle central air split-systems, heat pumps, or…
- 2For NYC Apartments and CondosWho replaces an AC unit in New York?
- Replacement gets more complex.
DoesCommercial - 3Permits and RegulationsWho replaces an AC unit in New York?
- In New York City and many surrounding municipalities, replacing a central system requires…
- 1
What the cited sites pass that it fails
Fix them from the action plan- Add breadcrumb data2 of 2 cited sites pass it; you fail it on 6 pages.
- Add real images to content2 of 2 cited sites pass it; you fail it on 2 pages.