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findingthemold.com, read 3 days ago. Back to the report

88 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow941top 10%9629739849959969979981009full marks

Now #42,431 of 263,585Step 1 top 10%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 94, and #7,436, 34,995 places up, and into the top 10%

    Add a tap-to-call phone link.

    99 pages

    See the pages
    • /10-facts-you-need-to-know-about-mold
    • /4304-2
    • /5-symptoms-black-mold-exposure
    • /7-mold-myths-exposed
    • /a-proper-mold-inspection
    • /air-ducts-potential-source-sick-house-syndrome
    • /alternaria-was-found-in-my-body-now-what
    • /alzheimers-mold
    • /ask-expert
    • /ask-expert/mold-faq
    • and 89 more in the copied plan
  2. 2

    Use one main heading

    +2 points, to 96

    Give the page exactly one h1 that says what it is about.

    57 pages

    See the pages
    • /
    • /10-facts-you-need-to-know-about-mold
    • /a-proper-mold-inspection
    • /alternaria-was-found-in-my-body-now-what
    • /ask-expert
    • /ask-expert/mold-faq
    • /autism-and-mold
    • /black-mold
    • /black-mold-in-your-laundry-%ef%bb%bf
    • /black-mold-in-your-laundry-%ef%bb%bf-2
    • and 47 more in the copied plan
  3. 3

    Answer the first question right under it

    +1 point, to 97

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    24 pages

    See the pages
    • /alternaria-was-found-in-my-body-now-what
    • /bieber-breaks-the-mold
    • /black-mold
    • /black-mold-in-your-laundry-%ef%bb%bf
    • /black-mold-in-your-laundry-%ef%bb%bf-2
    • /can-mold-harbor-deadly-superbugs-%ef%bb%bf
    • /careers-with-us
    • /contact-a-public-adjuster-first-before-you-call-insurance
    • /find-the-right-doctor-get-out-of-the-cycle-%ef%bb%bf
    • /how-to-protect-your-air-quality-from-the-coronavirus
    • and 14 more in the copied plan
  4. 4

    Make near-copy pages distinct

    +1 point, to 98

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  5. 5

    Phrase headings as questions

    +1 point, to 99

    Phrase at least one heading as the question a person would ask.

    21 pages

    See the pages
    • /alternaria-was-found-in-my-body-now-what
    • /bieber-breaks-the-mold
    • /black-mold
    • /black-mold-in-your-laundry-%ef%bb%bf
    • /black-mold-in-your-laundry-%ef%bb%bf-2
    • /can-mold-harbor-deadly-superbugs-%ef%bb%bf
    • /contact-a-public-adjuster-first-before-you-call-insurance
    • /find-the-right-doctor-get-out-of-the-cycle-%ef%bb%bf
    • /how-to-protect-your-air-quality-from-the-coronavirus
    • /is-aspergillus-black-mold-or-common-mold
    • and 11 more in the copied plan
  6. 6

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    24 pages

    See the pages
    • /alternaria-was-found-in-my-body-now-what
    • /bieber-breaks-the-mold
    • /black-mold
    • /black-mold-in-your-laundry-%ef%bb%bf
    • /black-mold-in-your-laundry-%ef%bb%bf-2
    • /can-mold-harbor-deadly-superbugs-%ef%bb%bf
    • /careers-with-us
    • /contact-a-public-adjuster-first-before-you-call-insurance
    • /find-the-right-doctor-get-out-of-the-cycle-%ef%bb%bf
    • /how-to-protect-your-air-quality-from-the-coronavirus
    • and 14 more in the copied plan
  7. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  8. 8

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    6 pages

    See the pages
    • /alternaria-was-found-in-my-body-now-what
    • /careers-with-us
    • /newsletter
    • /subscribe-confirmation
    • /the-experts
    • /there-is-definitely-black-mold-in-your-kids-school
  9. 9

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    12 pages

    See the pages
    • /air-ducts-potential-source-sick-house-syndrome
    • /ask-expert
    • /black-mold
    • /ermicasestudy
    • /is-it-outdoor-pollen-and-mold-counts-that-are-bothering-my-allergies
    • /mold-in-the-basement
    • /neuropsychiatric-disorders
    • /plumbing-problems-mold-growth-6-steps-preventing-infestation
    • /provider
    • /sold-sunk-mold-can-affect-property-values-real-estate-deals
    • and 2 more in the copied plan
3 more, to tidy up after 100
  1. 10

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    11 pages

    See the pages
    • /alzheimers-mold
    • /ask-expert/mold-faq
    • /autism-and-mold
    • /bieber-breaks-the-mold
    • /black-mold-in-your-laundry-%ef%bb%bf-2
    • /hotel
    • /if-the-water-issue-has-been-fixed-then-the-mold-is-dead-right
    • /indoor-health-mold-toxicity-podcast
    • /is-aspergillus-black-mold-or-common-mold
    • /methylation-and-mold
    • and 1 more in the copied plan
  2. 11

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /subscribe-confirmation
  3. 12

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /contact-a-public-adjuster-first-before-you-call-insurance

What else the read found

Half its pages start answering within 26 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /the-experts940 ms
  • /tips-keeping-houseplants-mold-free937 ms
  • /sold-sunk-mold-can-affect-property-values-real-estate-deals936 ms
  • /plumbing-problems-mold-growth-6-steps-preventing-infestation935 ms
  • /petillness928 ms

Fastest: /4304-2, 21 ms. Heaviest: /laws, 18 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Certified Mold Inspections. mttr does not check the profiles it names.

  • FacebookMoldInspections
pages with strong signs
10
hidden characters
16
chat, markdown or placeholders left in
1
dashes per 1,000 words
4.3
  • /ask-expert/mold-faq hidden characters a reader cannot see
  • /your-remediation-finder-guider hidden characters a reader cannot see
  • /black-mold-in-your-laundry-%ef%bb%bf hidden characters a reader cannot see
  • /black-mold-in-your-laundry-%ef%bb%bf-2 hidden characters a reader cannot see
  • /can-mold-harbor-deadly-superbugs-%ef%bb%bf hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Use one main heading1 page
  • /alternaria-was-found-in-my-body-now-what fails 6: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /black-mold fails 6: Answer the first question right under it, Use one main heading and Add a tap-to-call link1 page
  • /black-mold-in-your-laundry-%ef%bb%bf-2 fails 6: Answer the first question right under it, Use one main heading and Add a tap-to-call link1 page
  • /contact-a-public-adjuster-first-before-you-call-insurance fails 6: Answer the first question right under it, Use one main heading and Add a tap-to-call link1 page
  • /is-aspergillus-black-mold-or-common-mold fails 6: Answer the first question right under it, Use one main heading and Add a tap-to-call link1 page
  • /subscribe-confirmation fails 6: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /the-experts fails 6: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /there-is-definitely-black-mold-in-your-kids-school fails 6: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /bieber-breaks-the-mold fails 5: Answer the first question right under it, Add a tap-to-call link and Phrase headings as questions1 page
  • /black-mold-in-your-laundry-%ef%bb%bf fails 5: Answer the first question right under it, Use one main heading and Add a tap-to-call link1 page
  • /can-mold-harbor-deadly-superbugs-%ef%bb%bf fails 5: Answer the first question right under it, Use one main heading and Add a tap-to-call link1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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