- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
flyokc.com
Top 25%of the 264,656 sites mttr has read, at #32,679
It scores 89.
A score says pages are well formed. It does not say an assistant cites the site.
Describe images
89 now92 with itTop 10% from 90
#32,679to#15,15817,521 places up42 of its 47 pages fail it. 2 in 7 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Down 6,740 places since Oct 18, from #25,939. 1 point takes it into the top 10%.
Beside it on the board
- #32,677blog.energytrust.org89
- #32,678bnbuildersinc.com89
- #32,679flyokc.com89
- #32,680cain-construction.com89
- #32,681commercialpaintingusa.com89
6,914 sites score 89. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 89Now#32,679
- 92Describe imagesTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 13
Worth the mostDescribe images+3
- Middle site
- 98
- Behind by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 32
Worth the mostAdd a way to get in touch+1
Against a typical site
The readThis siteTypicalAgainst typical
Pages read4744About typical
Links a page171330% above typical
Words a page1,0733942.7× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in21 ms210 ms90% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points17,521 places up
Describe imagesUnderstand42 of 472 in 7
Worth 1 point each6,740 places up each
Set a share imageUnderstand46 of 472 in 7
Use one main headingUnderstand12 of 471 in 4
Fix description lengthsUnderstand15 of 471 in 11
Add a way to get in touchAct5 of 471 in 2
Show 7 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add structured dataUnderstand5 of 471 in 3
Set each page's canonical addressAccess5 of 472 in 5
Add a tap-to-call linkAct5 of 471 in 3
Fix title lengthsUnderstand6 of 471 in 6
Replace unsupported sales claimsTrust5 of 472 in 3
Link straight to the final addressAccess1 of 471 in 2
How AI reads this site
It reads mostly as law firms, and a little like auto repair and dealers. 3 changes would make it plainer.
It reads as
Law firmsIt says it is a local business in Oklahoma City.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Auto repair and dealers
- Hotels and travel
What an assistant reads first
Home pageWhat it says
TitleExplore, Dine, Fly, and Discover | OKC Airport
DescriptionExplore OKC Airport with our interactive map, enjoy dining and shopping, and discover our future vision. Start your journey with us today!
First headingWelcome to OKC Will Rogers International Airport
OpeningOKC Airport offers multiple parking options and price ranges. You can now reserve a parking spot in any of the lots and garages. To make a reservation, click here.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On flyokc.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Name Oklahoma City in the first words
The site is in Oklahoma City, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On flyokc.com, name Oklahoma City in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Auto repair and dealers as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On flyokc.com, find where the site mixes Law firms with Auto repair and dealers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.