- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
foodservicedirector.com
Top 50%of the 263,580 sites mttr has read, at #67,172
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
85 now91 with itTop 25% from 85
#67,172to#20,11147,061 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 85 for its last 3 reads.
Beside it on the board
- #67,170integrityplumbinganddrains.com85
- #67,171menchies.com85
- #67,172foodservicedirector.com85
- #67,173capconvert.com85
- #67,174kaylakerulis.com85
8,437 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Chicago, IL
- #1primetimewindowcleaning.com100
- #2tilemasters.net99
- #3junkrelief.com99
- #609foodservicedirector.com85
The middle site in Chicago, IL scores 81.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 19
Worth the mostDescribe images+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page58134.5× typical
Words a page33339416% below typical
Rules failing somewhere1514About typical
Half its pages answer in626 ms210 ms198% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points47,061 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points28,031 places up
Describe imagesUnderstand100 of 1002 in 7
Worth 2 points each20,453 places up each
Fix title lengthsUnderstand52 of 1001 in 6
Link straight to the final addressAccess99 of 1001 in 2
Show 11 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Answer the first question right under itUnderstand2 of 1001 in 121
Phrase headings as questionsUnderstand2 of 1001 in 10
Put figures in tablesUnderstand2 of 1001 in 28
Add an llms.txtAccessAbout the whole site1 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Fix description lengthsUnderstand22 of 1001 in 11
Add structured dataUnderstand3 of 1001 in 3
Use one main headingUnderstand2 of 1001 in 4
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as restaurants and cafes, and a little like agencies and studios. 5 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Agencies and studios
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleFoodService Director
DescriptionFoodService Director is the noncommercial foodservice operator's trusted source of information to boost profitability and spur innovation.
First headingNone in the HTML
OpeningCollege chefs from across the Southeast gathered at NC State for three days of culinary roundtables, networking opportunities, and a culinary exchange.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On foodservicedirector.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On foodservicedirector.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Name Chicago in the first words
The site is in Chicago, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On foodservicedirector.com, name Chicago in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On foodservicedirector.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Restaurants and cafes), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Restaurants and cafes. Mixed on one page, neither reads plainly.
Agent instructions
On foodservicedirector.com, find where the site mixes Restaurants and cafes with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.