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footlocker.com, read 9 days ago. Back to the report

84 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8484 nownow901top 25%932953974985986987998999991010011full marks

Now #73,156 of 264,196Step 1 top 25%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 90, and #25,900, 47,256 places up, and into the top 25%

    Add a tap-to-call phone link.

    84 pages

    See the pages
    • /
    • /account/create.html
    • /account/flx/dashboard.html
    • /account/flx/merge.html
    • /account/flx/rewards.html
    • /adidas-brand-spotlight.html
    • /backtoschool.html
    • /blackfriday.html
    • /category/air-force-1-and-aj1.html
    • /category/apparel-accessories.html
    • and 74 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 93

    Write a meta description of 70 to 165 characters that summarizes the page.

    97 pages

    See the pages
    • /account/create.html
    • /account/flx/dashboard.html
    • /account/flx/merge.html
    • /account/flx/rewards.html
    • /adidas-brand-spotlight.html
    • /backtoschool.html
    • /blackfriday.html
    • /category/air-force-1-and-aj1.html
    • /category/apparel-accessories.html
    • /category/big-savings.html
    • and 87 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    4 of the 6 sites Gemini cites beside it pass this one.

    See the pages
    • /account/create.html
    • /account/flx/dashboard.html
    • /account/flx/merge.html
    • /account/flx/rewards.html
    • /adidas-brand-spotlight.html
    • /backtoschool.html
    • /blackfriday.html
    • /category/air-force-1-and-aj1.html
    • /category/apparel-accessories.html
    • /category/big-savings.html
    • and 88 more in the copied plan
  4. 4

    Set a share image

    +2 points, to 97

    Set og:image so links to the page carry a picture.

    99 pages

    See the pages
    • /
    • /account/create.html
    • /account/flx/dashboard.html
    • /account/flx/merge.html
    • /account/flx/rewards.html
    • /adidas-brand-spotlight.html
    • /backtoschool.html
    • /blackfriday.html
    • /category/air-force-1-and-aj1.html
    • /category/apparel-accessories.html
    • and 89 more in the copied plan
  5. 5

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    22 pages

    See the pages
    • /backtoschool.html
    • /blackfriday.html
    • /category/big-savings.html
    • /category/bottoms.html
    • /category/converse.html
    • /category/houseofhoops.html
    • /covid19.html
    • /footer.html
    • /hc/en-us
    • /help.html
    • and 12 more in the copied plan
  6. 6

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  7. 7

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    13 pages

    See the pages
    • /hc/en-us
    • /hc/en-us/categories/360002167354-Account
    • /hc/en-us/categories/360002167374-Gift-Cards
    • /hc/en-us/categories/360002167494-VIP
    • /hc/en-us/categories/360002167714-Returns-Exchanges
    • /hc/en-us/categories/360002182413-Ordering-and-Shipping
    • and 7 more in the copied plan
  8. 8

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    14 pages

    See the pages
    • /category/converse.html
    • /category/georges-picks.html
    • /covid19.html
    • /giftguide.html
    • /hc/en-us
    • /help.html
    • /locker-looks.html
    • /mlb.html
    • /more-ways-to-shop.html
    • /nfl.html
    • and 4 more in the copied plan
  9. 9

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    8 pages

    See the pages
    • /category/houseofhoops.html
    • /hc/en-us/categories/360002167374-Gift-Cards
    • /hc/en-us/categories/360002167494-VIP
    • /hc/en-us/categories/360002182413-Ordering-and-Shipping
    • and 4 more in the copied plan
  10. 10

    Describe images

    Under a point

    Describe every content image in its alt text.

    10 pages

    See the pages
    • /help/kids-foot-locker-vip-club/vip-club-benefits.html
    • /homegrown-master.html
    • /homegrown.html
    • /houseofhoops.html
    • /kobe.html
    • /more-ways-to-shop.html
    • /nfl.html
    • /nike-air-max-verona.html
    • /weekofgreatness.html
    • /womenskickstorymonth.html
  11. 11

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    1 page

    4 of the 6 sites Gemini cites beside it pass this one.

    See the pages
    • /hc/en-us
2 more, to tidy up after 100
  1. 12

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    4 of the 6 sites Gemini cites beside it pass this one.

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /jordan-brand-spotlight.html
  2. 13

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /covid19.html
    • /giftguide.html

What else the read found

Half its pages start answering within 362 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /retailsignup.html1.4 s
  • /terms-and-conditions/presale-disclaimer.html1.0 s
  • /category/air-force-1-and-aj1.html972 ms
  • /category/houseofhoops.html952 ms
  • /gifts-of-greatness.html821 ms

Fastest: /category/houseofhoops/shoes.html, 15 ms. Heaviest: /products-sitemap-2.html, 272 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • FastlyHosting
  • nginxServer
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Set a share image1 page
  • /covid19.html fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /nfl.html fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /giftguide.html fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /homegrown.html fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /houseofhoops.html fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /kobe.html fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /mlb.html fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /more-ways-to-shop.html fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /backtoschool.html fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /blackfriday.html fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /footer.html fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page

And 33 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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