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formidable.com, read 2 days ago. Back to the report

82 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow891top 25%91293394496597698799899910010full marks

Now #93,519 of 263,577Step 1 top 25%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 89, and #32,275, 61,244 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /ai-led-modernisation-business-case
    • /ai-led-modernisation-calculator
    • /ai-native-engineering-teams
    • /careers
    • /christmas-cocktails
    • /christmas-cocktails-rsvp-confirmation-nearform
    • /digital-community
    • /digital-community/Enhancing-the-cms-admin-user-experience-in-sanity
    • /digital-community/Figma-tool-insights
    • and 90 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 91

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    85 pages, 45 of them under /insights/

    See the pages
    • /digital-community/Enhancing-the-cms-admin-user-experience-in-sanity
    • /digital-community/Figma-tool-insights
    • /digital-community/chekhov-live-chat-with-your-ai-personas-to-unlock-real-product-insights
    • /digital-community/config-2024
    • /digital-community/customize-your-sanity-studio-ui-with-sanity-studio-themer
    • /digital-community/demystifying-node-js-test-runner-assertions
    • /digital-community/first-timers-experience-of-attending-fosdem
    • /digital-community/formidable-joins-forces-with-nearform
    • /digital-community/improving-the-accuracy-of-llm-responses-with-graphrag
    • /digital-community/is-pulumi-a-worthy-contender-in-the-iac-race-part-2-from-chaos-to-clarity
    • and 75 more in the copied plan
  3. 3

    Phrase headings as questions

    +2 points, to 93

    Phrase at least one heading as the question a person would ask.

    64 pages

    See the pages
    • /digital-community/Enhancing-the-cms-admin-user-experience-in-sanity
    • /digital-community/Figma-tool-insights
    • /digital-community/chekhov-live-chat-with-your-ai-personas-to-unlock-real-product-insights
    • /digital-community/customize-your-sanity-studio-ui-with-sanity-studio-themer
    • /digital-community/demystifying-node-js-test-runner-assertions
    • /digital-community/first-timers-experience-of-attending-fosdem
    • /digital-community/formidable-joins-forces-with-nearform
    • /digital-community/is-pulumi-a-worthy-contender-in-the-iac-race-part-2-from-chaos-to-clarity
    • /digital-community/keep-it-simple-language-as-a-tool-for-designers-and-users
    • /digital-community/leveraging-open-source-a-business-primer
    • and 54 more in the copied plan
  4. 4

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    77 pages

    See the pages
    • /digital-community/Enhancing-the-cms-admin-user-experience-in-sanity
    • /digital-community/Figma-tool-insights
    • /digital-community/chekhov-live-chat-with-your-ai-personas-to-unlock-real-product-insights
    • /digital-community/config-2024
    • /digital-community/customize-your-sanity-studio-ui-with-sanity-studio-themer
    • /digital-community/demystifying-node-js-test-runner-assertions
    • /digital-community/first-timers-experience-of-attending-fosdem
    • /digital-community/formidable-joins-forces-with-nearform
    • /digital-community/improving-the-accuracy-of-llm-responses-with-graphrag
    • /digital-community/is-pulumi-a-worthy-contender-in-the-iac-race-part-2-from-chaos-to-clarity
    • and 67 more in the copied plan
  5. 5

    Describe images

    +2 points, to 96

    Describe every content image in its alt text.

    68 pages, 39 of them under /insights/

    See the pages
    • /
    • /ai-led-modernisation-business-case
    • /ai-led-modernisation-calculator
    • /ai-native-engineering-teams
    • /careers
    • /christmas-cocktails
    • /christmas-cocktails-rsvp-confirmation-nearform
    • /digital-community/chekhov-live-chat-with-your-ai-personas-to-unlock-real-product-insights
    • /digital-community/first-timers-experience-of-attending-fosdem
    • /digital-community/is-pulumi-a-worthy-contender-in-the-iac-race-part-2-from-chaos-to-clarity
    • and 58 more in the copied plan
  6. 6

    Link straight to the final address

    +1 point, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /ai-led-modernisation-business-case
    • /ai-led-modernisation-calculator
    • /ai-native-engineering-teams
    • /careers
    • /christmas-cocktails
    • /christmas-cocktails-rsvp-confirmation-nearform
    • /digital-community
    • /digital-community/Enhancing-the-cms-admin-user-experience-in-sanity
    • /digital-community/Figma-tool-insights
    • /digital-community/chekhov-live-chat-with-your-ai-personas-to-unlock-real-product-insights
    • and 89 more in the copied plan
  7. 7

    Make near-copy pages distinct

    +1 point, to 98

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    62 pages, 37 of them under /insights/

    See the pages
    • /christmas-cocktails
    • /christmas-cocktails-rsvp-confirmation-nearform
    • /digital-community/Enhancing-the-cms-admin-user-experience-in-sanity
    • /digital-community/Figma-tool-insights
    • /digital-community/config-2024
    • /digital-community/customize-your-sanity-studio-ui-with-sanity-studio-themer
    • /digital-community/formidable-joins-forces-with-nearform
    • /digital-community/improving-the-accuracy-of-llm-responses-with-graphrag
    • /digital-community/is-pulumi-a-worthy-contender-in-the-iac-race-part-2-from-chaos-to-clarity
    • /digital-community/keep-it-simple-language-as-a-tool-for-designers-and-users
    • and 52 more in the copied plan
  9. 9

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    87 pages, 45 of them under /insights/

    See the pages
    • /digital-community/Enhancing-the-cms-admin-user-experience-in-sanity
    • /digital-community/Figma-tool-insights
    • /digital-community/chekhov-live-chat-with-your-ai-personas-to-unlock-real-product-insights
    • /digital-community/config-2024
    • /digital-community/customize-your-sanity-studio-ui-with-sanity-studio-themer
    • /digital-community/demystifying-node-js-test-runner-assertions
    • /digital-community/first-timers-experience-of-attending-fosdem
    • /digital-community/formidable-joins-forces-with-nearform
    • /digital-community/improving-the-accuracy-of-llm-responses-with-graphrag
    • /digital-community/is-pulumi-a-worthy-contender-in-the-iac-race-part-2-from-chaos-to-clarity
    • and 77 more in the copied plan
  10. 10

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    26 pages

    See the pages
    • /ai-native-engineering-teams
    • /digital-community/chekhov-live-chat-with-your-ai-personas-to-unlock-real-product-insights
    • /digital-community/config-2024
    • /digital-community/formidable-joins-forces-with-nearform
    • /digital-community/is-pulumi-a-worthy-contender-in-the-iac-race-part-2-from-chaos-to-clarity
    • /digital-community/mastering-auto-complete
    • /digital-community/nearform-tech-experts-attended-codemotion-2024-read-about-their-experiences
    • /digital-community/optimising-node-js-applications-the-impact-of-max-semi-space-size-on-garbage-collection-efficiency
    • /digital-community/please-dont-make-me-guess
    • /digital-community/revolutionising-business-data-management-with-nearform-s-generative-ai-introducing-the-pgrag-ai-accelerator
    • and 16 more in the copied plan
3 more, to tidy up after 100
  1. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    8 pages under /insights/

    See the pages
    • /insights/create-a-cross-platform-choo-electron-desktop-application-with-one-command
    • /insights/graphql-accelerated-matteo-collina-tech-talk-video
    • /insights/lessons-from-a-journey-to-innersource-the-apache-way-part-2
    • /insights/streamless-future-with-javascript-async-iterators-and-generators
    • /insights/streamless-future-with-javascript-async-iterators-and-generators-tech-talk-video
    • /insights/tech-talk-graphql-caching-demystified
    • /insights/the-module-ecosystem-the-stress-of-success-tech-talk-video
    • /insights/webinar-key-reasons-to-adopt-a-cross-platform-mobile-approach
  2. 12

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /industries/healthcare
    • /work/global-executive-search-consultancy
  3. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    4 pages

    See the pages
    • /ai-led-modernisation-business-case
    • /ai-led-modernisation-calculator
    • /christmas-cocktails
    • /christmas-cocktails-rsvp-confirmation-nearform

What else the read found

Half its pages start answering within 302 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /digital-community/real-time-data-replication-in-postgres-and-node-js2.4 s
  • /digital-community/please-dont-make-me-guess2.2 s
  • /digital-community/slinging-work-instead-of-writing-code2.1 s
  • /digital-community/leveraging-open-source-a-business-primer2.1 s
  • /insights/deploying-autoscaling-kubernetes-knative1.5 s

Fastest: /news/clifton-cunningham-joins-nearform-as-senior-vice-president-for-advisory-alliances, 108 ms. Heaviest: /work/treedom, 78 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • VercelHosting
  • Google Tag ManagerAnalytics

From the structured data on its home page, as the site says it: an Organization named Nearform. mttr does not check the profiles it names.

  • LinkedInnearform
  • GitHubnearform
  • Xnearform
  • YouTubenearform
page with strong signs
1
hidden characters
2
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.6
  • /insights/why-the-tech-talent-problem-is-a-huge-opportunity-for-enterprise-organizations hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /christmas-cocktails fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /christmas-cocktails-rsvp-confirmation-nearform fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /ai-led-modernisation-business-case fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /ai-led-modernisation-calculator fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /ai-native-engineering-teams fails 4: Add a tap-to-call link, Describe images and Fix title lengths1 page
  • /careers fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /how-ai-powered-design-will-transform-customer-experience-in-2025 fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /digital-community fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /legal fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /insights/ 45 fail a rule. Worst: /insights/create-a-cross-platform-choo-electron-desktop-application-with-one-command, 10 rules45 pages
  • /digital-community/ 33 fail a rule. Worst: /digital-community/is-pulumi-a-worthy-contender-in-the-iac-race-part-2-from-chaos-to-clarity, 9 rules33 pages

And 5 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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