foundation4pt.org, read 10 hours ago. Back to the report
88 to 100 in 13 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #40,507 of 263,590Step 1 top 10%Step 13 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Fix description lengths
+3 points, to 91, and #20,083, 20,424 places up, and into the top 10%
Write a meta description of 70 to 165 characters that summarizes the page.
21 pages
See the pages
- /
- /about-us
- /about-us/board-of-trustees
- /about-us/foundation-financials
- /about-us/foundation-history
- /about-us/our-donors
- /about-us/partners-in-research
- /about-us/staff
- /contact
- /foundation-funding-opportunities/scholarships
- and 11 more in the copied plan
- 2
Fix title lengths
+2 points, to 93
Write a title of 15 to 65 characters that leads with what the page covers.
14 pages
See the pages
- /about-us
- /about-us/foundation-financials
- /about-us/foundation-history
- /about-us/our-donors
- /about-us/staff
- /contact
- /impact
- /impact/researchers
- /news-and-updates
- /news-and-updates/page/7
- and 4 more in the copied plan
- 3
Link straight to the final address
+2 points, to 95
Point links and the sitemap at the final address, not at one that redirects.
20 pages
See the pages
- /about-us
- /about-us/board-of-trustees
- /about-us/foundation-financials
- /about-us/foundation-history
- /about-us/our-donors
- /about-us/partners-in-research
- /about-us/staff
- /contact
- /foundation-funding-opportunities/scholarships
- /impact
- and 10 more in the copied plan
- 4
Set a share image
+1 point, to 96
Set og:image so links to the page carry a picture.
17 pages
See the pages
- /
- /about-us
- /about-us/board-of-trustees
- /about-us/foundation-financials
- /about-us/foundation-history
- /about-us/our-donors
- /about-us/partners-in-research
- /about-us/staff
- /contact
- /foundation-funding-opportunities/scholarships
- and 7 more in the copied plan
- 5
Add a tap-to-call link
+1 point, to 97
Add a tap-to-call phone link.
3 pages
See the pages
- /stories/learning-beyond-measure-julie-fritzs-reflections-on-continuing-growth-in-research
- /stories/researcher-spotlight-karin-silbernagel-pt-phd-fapta
- /the-foundation-welcomes-fei
- 6
Answer the first question right under it
Under a point
Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.
1 page
See the pages
- /the-foundation-welcomes-fei
- 7
Serve a robots.txt
+1 point, to 98
Serve a plain text /robots.txt.
Once, for the whole site
- 8
Publish a sitemap
Under a point
Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.
Once, for the whole site
- 9
Phrase headings as questions
Under a point
Phrase at least one heading as the question a person would ask.
1 page
See the pages
- /the-foundation-welcomes-fei
- 10
List your profiles in your structured data
Under a point
Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.
Once, for the whole site
- 11
Put figures in tables
+1 point, to 99
Where the guide compares options or gives figures, put them in a table.
1 page
See the pages
- /the-foundation-welcomes-fei
- 12
Allow pages to be indexed
Under a point
Remove noindex when the page is ready to be found.
2 pages
Steps for your host: Cloudflare, WordPress, Namecheap and moreSee the pages
- /news-and-updates/page/7
- /upcoming-events/page/2
- 13
Set each page's canonical address
+1 point, to 100, and full marks
Add a canonical link that points to the page itself.
1 page
See the pages
- /news-and-updates/page/7
2 more, to tidy up after 100
- 14
Use one main heading
Under a point
Give the page exactly one h1 that says what it is about.
The home page
- 15
Describe images
Under a point
Describe every content image in its alt text.
The home page
Done since the first read
Make near-copy pages distinct
Done, seen on the read of October 24. It failed on 1 page before.
Replace unsupported sales claims
Done, seen on the read of October 24. It failed on 1 page before.
Add structured data
Done, seen on the read of October 24. It failed on 1 page before.
What else the read found
Half its pages start answering within 10 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/upcoming-events/page/23.8 s/about-us/board-of-trustees63 ms/about-us/partners-in-research62 ms/impact/research-grant-database61 ms/impact32 ms
Fastest: /stories/learning-beyond-measure-julie-fritzs-reflections-on-continuing-growth-in-research, 3 ms. Heaviest: the home page, 104 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
WordPressPlatform
nginxServer
- GGoogle AnalyticsAnalytics
jQueryLibrary
Google FontsFonts
Font AwesomeFonts
From the structured data on its home page, as the site says it: an Organization named Foundation for Physical Therapy Research. mttr does not check the profiles it names.
- pages with strong signs
- 21
- hidden characters
- 0
- chat, markdown or placeholders left in
- 21
- dashes per 1,000 words
- 1.7
/placeholders never filled in/about-usplaceholders never filled in/about-us/board-of-trusteesplaceholders never filled in/about-us/foundation-financialsplaceholders never filled in/about-us/foundation-historyplaceholders never filled in
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 4: Use one main heading, Fix description lengths and Describe images1 page/the-foundation-welcomes-feifails 8: Answer the first question right under it, Add a tap-to-call link and Phrase headings as questions1 page/about-usfails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page/contactfails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page/upcoming-eventsfails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page/impactfails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page/news-and-updatesfails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page/about-us/6 fail a rule. Worst: /about-us/foundation-financials, 4 rules6 pages/impact/2 fail a rule. Worst: /impact/researchers, 4 rules2 pages/stories/2 fail a rule. Worst: /stories/learning-beyond-measure-julie-fritzs-reflections-on-continuing-growth-in-research, 4 rules2 pages/foundation-funding-opportunities/1 fail a rule. Worst: /foundation-funding-opportunities/scholarships, 3 rules1 page/news-and-updates/1 fail a rule. Worst: /news-and-updates/page/7, 5 rules1 page
And 2 more parts of the site.
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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