foundation4pt.org, read 10 hours ago. Back to the report

88 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow911top 10%93295396497597698798898998109911991210013full marks

Now #40,507 of 263,590Step 1 top 10%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +3 points, to 91, and #20,083, 20,424 places up, and into the top 10%

    Write a meta description of 70 to 165 characters that summarizes the page.

    21 pages

    See the pages
    • /
    • /about-us
    • /about-us/board-of-trustees
    • /about-us/foundation-financials
    • /about-us/foundation-history
    • /about-us/our-donors
    • /about-us/partners-in-research
    • /about-us/staff
    • /contact
    • /foundation-funding-opportunities/scholarships
    • and 11 more in the copied plan
  2. 2

    Fix title lengths

    +2 points, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    14 pages

    See the pages
    • /about-us
    • /about-us/foundation-financials
    • /about-us/foundation-history
    • /about-us/our-donors
    • /about-us/staff
    • /contact
    • /impact
    • /impact/researchers
    • /news-and-updates
    • /news-and-updates/page/7
    • and 4 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    20 pages

    See the pages
    • /about-us
    • /about-us/board-of-trustees
    • /about-us/foundation-financials
    • /about-us/foundation-history
    • /about-us/our-donors
    • /about-us/partners-in-research
    • /about-us/staff
    • /contact
    • /foundation-funding-opportunities/scholarships
    • /impact
    • and 10 more in the copied plan
  4. 4

    Set a share image

    +1 point, to 96

    Set og:image so links to the page carry a picture.

    17 pages

    See the pages
    • /
    • /about-us
    • /about-us/board-of-trustees
    • /about-us/foundation-financials
    • /about-us/foundation-history
    • /about-us/our-donors
    • /about-us/partners-in-research
    • /about-us/staff
    • /contact
    • /foundation-funding-opportunities/scholarships
    • and 7 more in the copied plan
  5. 5

    Add a tap-to-call link

    +1 point, to 97

    Add a tap-to-call phone link.

    3 pages

    See the pages
    • /stories/learning-beyond-measure-julie-fritzs-reflections-on-continuing-growth-in-research
    • /stories/researcher-spotlight-karin-silbernagel-pt-phd-fapta
    • /the-foundation-welcomes-fei
  6. 6

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /the-foundation-welcomes-fei
  7. 7

    Serve a robots.txt

    +1 point, to 98

    Serve a plain text /robots.txt.

    Once, for the whole site

  8. 8

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  9. 9

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /the-foundation-welcomes-fei
  10. 10

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  11. 11

    Put figures in tables

    +1 point, to 99

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /the-foundation-welcomes-fei
  12. 12

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /news-and-updates/page/7
    • /upcoming-events/page/2
  13. 13

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /news-and-updates/page/7
2 more, to tidy up after 100
  1. 14

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

  2. 15

    Describe images

    Under a point

    Describe every content image in its alt text.

    The home page

Done since the first read

  1. Make near-copy pages distinct

    Done, seen on the read of October 24. It failed on 1 page before.

  2. Replace unsupported sales claims

    Done, seen on the read of October 24. It failed on 1 page before.

  3. Add structured data

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 10 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /upcoming-events/page/23.8 s
  • /about-us/board-of-trustees63 ms
  • /about-us/partners-in-research62 ms
  • /impact/research-grant-database61 ms
  • /impact32 ms

Fastest: /stories/learning-beyond-measure-julie-fritzs-reflections-on-continuing-growth-in-research, 3 ms. Heaviest: the home page, 104 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Foundation for Physical Therapy Research. mttr does not check the profiles it names.

pages with strong signs
21
hidden characters
0
chat, markdown or placeholders left in
21
dashes per 1,000 words
1.7
  • / placeholders never filled in
  • /about-us placeholders never filled in
  • /about-us/board-of-trustees placeholders never filled in
  • /about-us/foundation-financials placeholders never filled in
  • /about-us/foundation-history placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /the-foundation-welcomes-fei fails 8: Answer the first question right under it, Add a tap-to-call link and Phrase headings as questions1 page
  • /about-us fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /contact fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /upcoming-events fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /impact fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /news-and-updates fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /about-us/ 6 fail a rule. Worst: /about-us/foundation-financials, 4 rules6 pages
  • /impact/ 2 fail a rule. Worst: /impact/researchers, 4 rules2 pages
  • /stories/ 2 fail a rule. Worst: /stories/learning-beyond-measure-julie-fritzs-reflections-on-continuing-growth-in-research, 4 rules2 pages
  • /foundation-funding-opportunities/ 1 fail a rule. Worst: /foundation-funding-opportunities/scholarships, 3 rules1 page
  • /news-and-updates/ 1 fail a rule. Worst: /news-and-updates/page/7, 5 rules1 page

And 2 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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