- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+1
freeway.com
Top 10%of the 263,590 sites mttr has read, at #21,486
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Remove ratings with no visible reviews
91 now97 with itTop 5% from 93
#21,486to#2,05519,431 places up52 of its 100 pages fail it. 19 in 20 ranked sites pass it.
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Where it ranks
Up 10,737 places since Oct 16, from #32,223. 2 points take it into the top 5%.
Beside it on the board
- #21,484kaczmarekcontracting.com91
- #21,485precisionasphalttucson.com91
- #21,486freeway.com91
- #21,487ians.com91
- #21,488americanwindowscenter.com91
5,723 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#21,486
- 97Remove ratings with no visible reviewsTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 39
Worth the mostEach fix here is worth under a point
- Middle site
- 98
- Behind by
- 33
Worth the mostRemove ratings with no visible reviews+6
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1431311.1× typical
Words a page1,8433944.7× typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in66 ms210 ms69% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 2 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points19,431 places up
Remove ratings with no visible reviewsTrust52 of 10019 in 20
Worth 1 point6,402 places up
Link straight to the final addressAccess99 of 1001 in 2
Show 7 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Fix description lengthsUnderstand10 of 1001 in 11
Describe imagesUnderstand10 of 1002 in 7
Use one main headingUnderstand3 of 1001 in 4
Bring deep pages closer to homeAccess2 of 1006 in 7
Phrase headings as questionsUnderstand1 of 1001 in 10
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as law firms, and a little like auto repair and dealers. 2 changes would make it plainer.
It reads as
Law firmsIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Auto repair and dealers
- Lending, insurance and finance
What an assistant reads first
Home pageWhat it says
TitleFreeway Insurance | Cheap Insurance Quotes for Car, Home & More
DescriptionGet fast, free car insurance quotes from Freeway Insurance. Compare auto and home coverage from top carriers and save money online today. Freeway Your Way!
First headingCompare Insurance Rates and Save Today!
OpeningSelect a Product to Start your Quote or View Additional Products
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On freeway.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Give each kind of work a page of its own
It reads close to Auto repair and dealers as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On freeway.com, find where the site mixes Law firms with Auto repair and dealers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.