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generalconstructionchicago.com, read 3 days ago. Back to the report

94 to 100 in 20 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9494 nownow951#4,947962963964965966967978top 1%979971098119812981398149815991699179918991910020full marks

Now #10,747 of 263,590Step 1 #4,947Step 8 top 1%Step 20 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +1 point, to 95, and #4,947, 5,800 places up

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    12 pages

    See the pages
    • /6-common-house-framing-mistakes
    • /best-kitchen-lighting-design-layered-lights
    • /blog-building-durable-foundation
    • /blog-general-contractor-tips
    • /challenges-of-building-a-new-home
    • /chicago-framing-insulation-r-values
    • /chicago-home-renovation-guide
    • /chicago-suburbs-home-building-tips-from-families-whove-been-there
    • /custom-home-planning-checklist
    • /how-to-plan-for-a-successful-home-addition
    • and 2 more in the copied plan
  2. 2

    Make near-copy pages distinct

    +1 point, to 96

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  3. 3

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  4. 4

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  5. 5

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    15 pages

    See the pages
    • /6-common-house-framing-mistakes
    • /best-kitchen-lighting-design-layered-lights
    • /blog-building-durable-foundation
    • /blog-chicago-code-violations
    • /blog-cost-to-build-home-chicago
    • /blog-general-contractor-tips
    • /blog-insulation-tips-chicago
    • /challenges-of-building-a-new-home
    • /chicago-adu-rules-homeowners-2026
    • /chicago-home-renovation-guide
    • and 5 more in the copied plan
  6. 6

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  7. 7

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  8. 8

    Phrase headings as questions

    +1 point, to 97, and into the top 1%

    Phrase at least one heading as the question a person would ask.

    9 pages under /services/

    See the pages
    • /services/elmhurst-general-contractor
    • /services/evanston-general-contractor
    • /services/framing/chicago-framing-cost-calculator
    • /services/framing/commercial-framing-chicago
    • /services/framing/residential-framing-chicago
    • /services/framing/wood-framing-chicago
    • /services/home-additions/home-addition-cost-calculator
    • /services/oak-park-general-contractor
    • /services/park-ridge-general-contractor
  9. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    8 pages

    See the pages
    • /category/home-addition
    • /category/new-construction
    • /privacy-policy
    • /tag/home-building
    • /wp-content/uploads/2026/06/Bofran-Chicago-Renovation-Budget-Planner.xlsx
    • /wp-content/uploads/2026/07/Bofran-Basement-Budget-Worksheet-2026.xlsx
    • /wp-content/uploads/2026/07/Bofran-Chicago-Project-Budget-Worksheet.xlsx
    • /wp-content/uploads/Bofran-Gut-Rehab-Budget-Worksheet.xlsx
  10. 10

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    4 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2026/06/Bofran-Chicago-Renovation-Budget-Planner.xlsx
    • /wp-content/uploads/2026/07/Bofran-Basement-Budget-Worksheet-2026.xlsx
    • /wp-content/uploads/2026/07/Bofran-Chicago-Project-Budget-Worksheet.xlsx
    • /wp-content/uploads/Bofran-Gut-Rehab-Budget-Worksheet.xlsx
  11. 11

    Add a way to get in touch

    +1 point, to 98

    Give the page a form or a clear link to request a quote or get in touch.

    4 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2026/06/Bofran-Chicago-Renovation-Budget-Planner.xlsx
    • /wp-content/uploads/2026/07/Bofran-Basement-Budget-Worksheet-2026.xlsx
    • /wp-content/uploads/2026/07/Bofran-Chicago-Project-Budget-Worksheet.xlsx
    • /wp-content/uploads/Bofran-Gut-Rehab-Budget-Worksheet.xlsx
  12. 12

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    5 pages, 4 of them under /wp-content/uploads/

    See the pages
    • /privacy-policy
    • /wp-content/uploads/2026/06/Bofran-Chicago-Renovation-Budget-Planner.xlsx
    • /wp-content/uploads/2026/07/Bofran-Basement-Budget-Worksheet-2026.xlsx
    • /wp-content/uploads/2026/07/Bofran-Chicago-Project-Budget-Worksheet.xlsx
    • /wp-content/uploads/Bofran-Gut-Rehab-Budget-Worksheet.xlsx
  13. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    5 pages, 4 of them under /wp-content/uploads/

    See the pages
    • /privacy-policy
    • /wp-content/uploads/2026/06/Bofran-Chicago-Renovation-Budget-Planner.xlsx
    • /wp-content/uploads/2026/07/Bofran-Basement-Budget-Worksheet-2026.xlsx
    • /wp-content/uploads/2026/07/Bofran-Chicago-Project-Budget-Worksheet.xlsx
    • /wp-content/uploads/Bofran-Gut-Rehab-Budget-Worksheet.xlsx
  14. 14

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /blog-new-home-costs-chicago
  15. 15

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    4 pages under /services/

    See the pages
    • /services/elmhurst-general-contractor
    • /services/home-additions/home-addition-cost-calculator
    • /services/oak-park-general-contractor
    • /services/park-ridge-general-contractor
  16. 16

    Add a tap-to-call link

    +1 point, to 99

    Add a tap-to-call phone link.

    4 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2026/06/Bofran-Chicago-Renovation-Budget-Planner.xlsx
    • /wp-content/uploads/2026/07/Bofran-Basement-Budget-Worksheet-2026.xlsx
    • /wp-content/uploads/2026/07/Bofran-Chicago-Project-Budget-Worksheet.xlsx
    • /wp-content/uploads/Bofran-Gut-Rehab-Budget-Worksheet.xlsx
  17. 17

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /chicago-home-renovation-guide
  18. 18

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    3 pages

    See the pages
    • /chicago-suburbs-home-building-tips-from-families-whove-been-there
    • /services/framing/chicago-framing-cost-calculator
    • /services/home-additions/home-addition-cost-calculator
  19. 19

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    See the pages
    • /services/home-additions/home-addition-cost-calculator
    • /top-custom-home-building-mistakes-you-cant-afford-to-make
  20. 20

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    8 pages

    See the pages
    • /category/home-addition
    • /category/new-construction
    • /privacy-policy
    • /tag/home-building
    • /wp-content/uploads/2026/06/Bofran-Chicago-Renovation-Budget-Planner.xlsx
    • /wp-content/uploads/2026/07/Bofran-Basement-Budget-Worksheet-2026.xlsx
    • /wp-content/uploads/2026/07/Bofran-Chicago-Project-Budget-Worksheet.xlsx
    • /wp-content/uploads/Bofran-Gut-Rehab-Budget-Worksheet.xlsx
3 more, to tidy up after 100
  1. 21

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    4 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2026/06/Bofran-Chicago-Renovation-Budget-Planner.xlsx
    • /wp-content/uploads/2026/07/Bofran-Basement-Budget-Worksheet-2026.xlsx
    • /wp-content/uploads/2026/07/Bofran-Chicago-Project-Budget-Worksheet.xlsx
    • /wp-content/uploads/Bofran-Gut-Rehab-Budget-Worksheet.xlsx
  2. 22

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /privacy-policy
  3. 23

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    4 pages

    See the pages
    • /category/home-addition
    • /category/new-construction
    • /privacy-policy
    • /tag/home-building

What else the read found

Half its pages take over 1,478 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /blog-new-home-costs-chicago2.1 s
  • /blog-general-contractor-tips2.1 s
  • /blog2.0 s
  • /chicago-home-renovation-guide2.0 s
  • /why-permits-matter-for-major-chicago-home-remodels-and-what-happens-if-you-skip-them1.9 s

Fastest: /chicago-framing-insulation-r-values, 12 ms. Heaviest: /blog-new-home-costs-chicago, 69 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: a General contractor named Bofran Builders. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
12.3

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /privacy-policy fails 6: Allow pages to be indexed, Set each page's canonical address and Use one main heading1 page
  • /chicago-home-renovation-guide fails 3: Show sources on guides, Show when guides were updated and Put figures in tables1 page
  • /chicago-suburbs-home-building-tips-from-families-whove-been-there fails 3: Show sources on guides, Add real images to content and Put figures in tables1 page
  • /top-custom-home-building-mistakes-you-cant-afford-to-make fails 3: Show sources on guides, Add depth to thin pages and Put figures in tables1 page
  • /6-common-house-framing-mistakes fails 2: Show sources on guides and Put figures in tables1 page
  • /best-kitchen-lighting-design-layered-lights fails 2: Show sources on guides and Put figures in tables1 page
  • /blog-building-durable-foundation fails 2: Show sources on guides and Put figures in tables1 page
  • /blog-general-contractor-tips fails 2: Show sources on guides and Put figures in tables1 page
  • /challenges-of-building-a-new-home fails 2: Show sources on guides and Put figures in tables1 page
  • /custom-home-planning-checklist fails 2: Show sources on guides and Put figures in tables1 page
  • /how-to-plan-for-a-successful-home-addition fails 2: Show sources on guides and Put figures in tables1 page

And 23 more parts of the site.

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