- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+3
generalrecyclingms.com
56 of 100ahead of 12% of the sites mttr has read
It comes closest to the middle site on Trust, at 95 against 98. 4 fixes, 23 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 114,822 places up
- 56Now#229,169
- 64Add a way to get in touch#203,328
- 70Add structured data#176,742
- 76Add a tap-to-call link#138,611
- 79Set each page's canonical address#114,347
The top half of every site starts at 77. The middle site in Flowood, MS scores 75.
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Where it ranks
21 points take it into the top half.
Beside it on the board
- #230,976chobani.com56
- #230,977jeffreywilliamslandscaping.com56
- #230,978generalrecyclingms.com56
- #230,979itsflores.com56
- #230,980mgaroofing.com56
2,838 sites score 56. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Flowood, MS
- #1junkjackson.com93
- #2grantskitchen.com92
- #3foundationsbooks.net77
- #7generalrecyclingms.com56
The middle site in Flowood, MS scores 75.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 24
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 3
Worth the mostLink to your profiles+1
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read34441 fewer than typical
Links a page11390% below typical
Words a page8939478% below typical
Rules failing somewhere1514About typical
Half its pages answer in240 ms210 ms14% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points27,650 places up
Add a way to get in touchAct2 of 31 in 2
Worth 6 points each20,355 places up each
Add structured dataUnderstand2 of 31 in 3
Add a tap-to-call linkAct2 of 31 in 3
Worth 3 points each11,427 places up each
Set each page's canonical addressAccess2 of 32 in 5
Fix title lengthsUnderstand2 of 31 in 6
Fix description lengthsUnderstand2 of 31 in 11
Worth 2 points each8,067 places up each
Match structured data to the pageUnderstand1 of 33 in 7
Fix pages that fail to loadAccess1 of 33 in 4
Use one main headingUnderstand1 of 31 in 4
Show 6 more fixes
Worth 1 point each5,352 places up each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Set a share imageUnderstand2 of 32 in 7
Link to your profilesTrustAbout the whole site4 in 7
Describe imagesUnderstand1 of 32 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome
DescriptionNone in the HTML
First headingNavbar
OpeningProvide competitive pricing for what customers deliver. Bring us your recyclable metal and we will deliver the best possible price for your items. We are ready to receive your items and go the extra mile to make sure you understand the process and are happy when you leave. Come…
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home” and “Navbar”.
Agent instructions
On generalrecyclingms.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On generalrecyclingms.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Flowood in the first words
The site is in Flowood, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On generalrecyclingms.com, name Flowood in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On generalrecyclingms.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.