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glass.com, read 3 days ago. Back to the report

81 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow871top 25%9029339549659869971008full marks

Now #100,429 of 263,586Step 1 top 25%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 87, and #46,669, 53,760 places up, and into the top 25%

    Add a tap-to-call phone link.

    95 pages, 94 of them under /locations/

    See the pages
    • /
    • /locations/ace-glass-door-products-glass-shop-54795
    • /locations/alliance-auto-glass-grove-city-54054
    • /locations/amg-glass-metal-fairfield--54903
    • /locations/atwood-glass-inc-atwood-glass-inc-53119
    • /locations/beca-auto-glass-wading-river-54191
    • /locations/big-o-tires-big-o-tires-55048
    • /locations/champion-auto-glass-champion-auto-glass-54994
    • /locations/empire-auto-glass-services-inc-empire-auto-glasss-54488
    • /locations/glass-america-chesterfield-54536
    • and 85 more in the copied plan
  2. 2

    Use one main heading

    +3 points, to 90

    Give the page exactly one h1 that says what it is about.

    100 pages, 99 of them under /locations/

    See the pages
    • /
    • /locations/accuracy-auto-glass-decatur-ga-53248
    • /locations/ace-glass-door-products-glass-shop-54795
    • /locations/alliance-auto-glass-grove-city-54054
    • /locations/amg-glass-metal-fairfield--54903
    • /locations/atwood-glass-inc-atwood-glass-inc-53119
    • /locations/auto-glass-company-headquarters-53860
    • /locations/beca-auto-glass-wading-river-54191
    • /locations/big-o-tires-big-o-tires-55048
    • /locations/champion-auto-glass-champion-auto-glass-54994
    • and 90 more in the copied plan
  3. 3

    Phrase headings as questions

    +3 points, to 93

    Phrase at least one heading as the question a person would ask.

    99 pages under /locations/

    See the pages
    • /locations/accuracy-auto-glass-decatur-ga-53248
    • /locations/ace-glass-door-products-glass-shop-54795
    • /locations/alliance-auto-glass-grove-city-54054
    • /locations/amg-glass-metal-fairfield--54903
    • /locations/atwood-glass-inc-atwood-glass-inc-53119
    • /locations/auto-glass-company-headquarters-53860
    • /locations/beca-auto-glass-wading-river-54191
    • /locations/big-o-tires-big-o-tires-55048
    • /locations/champion-auto-glass-champion-auto-glass-54994
    • /locations/compass-auto-glass-compass-53963
    • and 89 more in the copied plan
  4. 4

    Describe images

    +2 points, to 95

    Describe every content image in its alt text.

    100 pages, 99 of them under /locations/

    See the pages
    • /
    • /locations/accuracy-auto-glass-decatur-ga-53248
    • /locations/ace-glass-door-products-glass-shop-54795
    • /locations/alliance-auto-glass-grove-city-54054
    • /locations/amg-glass-metal-fairfield--54903
    • /locations/atwood-glass-inc-atwood-glass-inc-53119
    • /locations/auto-glass-company-headquarters-53860
    • /locations/beca-auto-glass-wading-river-54191
    • /locations/big-o-tires-big-o-tires-55048
    • /locations/champion-auto-glass-champion-auto-glass-54994
    • and 90 more in the copied plan
  5. 5

    Link straight to the final address

    +1 point, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages under /locations/

    See the pages
    • /locations/accuracy-auto-glass-decatur-ga-53248
    • /locations/ace-glass-door-products-glass-shop-54795
    • /locations/alliance-auto-glass-grove-city-54054
    • /locations/amg-glass-metal-fairfield--54903
    • /locations/atwood-glass-inc-atwood-glass-inc-53119
    • /locations/auto-glass-company-headquarters-53860
    • /locations/beca-auto-glass-wading-river-54191
    • /locations/big-o-tires-big-o-tires-55048
    • /locations/champion-auto-glass-champion-auto-glass-54994
    • /locations/compass-auto-glass-compass-53963
    • and 89 more in the copied plan
  6. 6

    Add depth to thin pages

    +2 points, to 98

    Add true, specific detail until the page covers its subject.

    47 pages under /locations/

    See the pages
    • /locations/ace-glass-door-products-glass-shop-54795
    • /locations/alliance-auto-glass-grove-city-54054
    • /locations/amg-glass-metal-fairfield--54903
    • /locations/atwood-glass-inc-atwood-glass-inc-53119
    • /locations/auto-glass-company-headquarters-53860
    • /locations/beca-auto-glass-wading-river-54191
    • /locations/big-o-tires-big-o-tires-55048
    • /locations/champion-auto-glass-champion-auto-glass-54994
    • /locations/compass-auto-glass-compass-53963
    • /locations/empire-auto-glass-services-inc-empire-auto-glasss-54488
    • and 37 more in the copied plan
  7. 7

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    100 pages, 99 of them under /locations/

    See the pages
    • /
    • /locations/accuracy-auto-glass-decatur-ga-53248
    • /locations/ace-glass-door-products-glass-shop-54795
    • /locations/alliance-auto-glass-grove-city-54054
    • /locations/amg-glass-metal-fairfield--54903
    • /locations/atwood-glass-inc-atwood-glass-inc-53119
    • /locations/auto-glass-company-headquarters-53860
    • /locations/beca-auto-glass-wading-river-54191
    • /locations/big-o-tires-big-o-tires-55048
    • /locations/champion-auto-glass-champion-auto-glass-54994
    • and 90 more in the copied plan
  8. 8

    Add breadcrumb data

    +1 point, to 100, and full marks

    Add BreadcrumbList schema so the page has a place in the site.

    99 pages under /locations/

    See the pages
    • /locations/accuracy-auto-glass-decatur-ga-53248
    • /locations/ace-glass-door-products-glass-shop-54795
    • /locations/alliance-auto-glass-grove-city-54054
    • /locations/amg-glass-metal-fairfield--54903
    • /locations/atwood-glass-inc-atwood-glass-inc-53119
    • /locations/auto-glass-company-headquarters-53860
    • /locations/beca-auto-glass-wading-river-54191
    • /locations/big-o-tires-big-o-tires-55048
    • /locations/champion-auto-glass-champion-auto-glass-54994
    • /locations/compass-auto-glass-compass-53963
    • and 89 more in the copied plan
8 more, to tidy up after 100
  1. 9

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  2. 10

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  3. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 12

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages under /locations/

    See the pages
    • /locations/accuracy-auto-glass-decatur-ga-53248
    • /locations/glass-america-glass-america-glens-falls-54511
    • /locations/glass-america-glass-america-lynchburg-54519
  5. 13

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /locations/big-o-tires-big-o-tires-55048
  6. 14

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    The home page

  7. 15

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  8. 16

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    1 page

    See the pages
    • /locations/empire-auto-glass-services-inc-empire-auto-glasss-54488

What else the read found

Half its pages start answering within 99 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /locations/glass-doctor-of-millersburg-ohio-zanesville-547142.6 s
  • /locations/glassworx-autoglass-bowling-green-548842.6 s
  • /2.6 s
  • /locations/amg-glass-metal-fairfield--549032.6 s
  • /locations/test-glass-company-152.5 s

Fastest: /locations/glass-america-st-augustine-fl-54304, 81 ms. Heaviest: /locations/accuracy-auto-glass-decatur-ga-53248, 19 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google Tag ManagerAnalytics
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /locations/ 99 fail a rule. Worst: /locations/big-o-tires-big-o-tires-55048, 9 rules99 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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