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goldstarrestoration.com, read 2 days ago. Back to the report

78 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7878 nownow851top 25%88291393494597697797898998109811991210013full marks

Now #129,562 of 263,586Step 1 top 25%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 85, and #62,387, 67,175 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    56 pages

    See the pages
    • /
    • /about
    • /author/andrew
    • /bwg_gallery/basic-gallery
    • /commercial
    • /commercial/biohazard-cleanup
    • /commercial/construction-cleanup
    • /commercial/fire-smoke
    • /commercial/mold-remediation
    • /commercial/water-damage
    • and 46 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 88

    Write a meta description of 70 to 165 characters that summarizes the page.

    56 pages

    See the pages
    • /
    • /about
    • /author/andrew
    • /bwg_gallery/basic-gallery
    • /commercial
    • /commercial/biohazard-cleanup
    • /commercial/construction-cleanup
    • /commercial/fire-smoke
    • /commercial/mold-remediation
    • /commercial/water-damage
    • and 46 more in the copied plan
  3. 3

    Describe images

    +3 points, to 91

    Describe every content image in its alt text.

    56 pages

    See the pages
    • /
    • /about
    • /author/andrew
    • /bwg_gallery/basic-gallery
    • /commercial
    • /commercial/biohazard-cleanup
    • /commercial/construction-cleanup
    • /commercial/fire-smoke
    • /commercial/mold-remediation
    • /commercial/water-damage
    • and 46 more in the copied plan
  4. 4

    Fix title lengths

    +2 points, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    30 pages

    See the pages
    • /about
    • /author/andrew
    • /bwg_gallery/basic-gallery
    • /commercial
    • /commercial/fire-smoke
    • /commercial/water-damage
    • /contact
    • /gallery
    • /portfolio-category/branding
    • /portfolio-category/concept-art
    • and 20 more in the copied plan
  5. 5

    Set a share image

    +1 point, to 94

    Set og:image so links to the page carry a picture.

    56 pages

    See the pages
    • /
    • /about
    • /author/andrew
    • /bwg_gallery/basic-gallery
    • /commercial
    • /commercial/biohazard-cleanup
    • /commercial/construction-cleanup
    • /commercial/fire-smoke
    • /commercial/mold-remediation
    • /commercial/water-damage
    • and 46 more in the copied plan
  6. 6

    Fix pages that fail to load

    +3 points, to 97

    Fix or remove the link. Every linked page should return 200.

    13 pages

    See the pages
    • /about-us
    • /fire-and-smoke
    • /healthcare
    • /hotel-and-hospitality
    • /industrial-industry
    • /insurance
    • /multi-family-industry
    • /privacy-policy/[email protected]
    • /reconstruction
    • /residential-industry
    • and 3 more in the copied plan
  7. 7

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    7 pages, 6 of them under /services/

    See the pages
    • /
    • /services/biohazard-cleanup
    • /services/construction-cleanup
    • /services/fire-smoke
    • /services/mold-removal
    • /services/smoke-damage
    • /services/water-damage
  8. 8

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    6 pages under /services/

    See the pages
    • /services/biohazard-cleanup
    • /services/construction-cleanup
    • /services/fire-smoke
    • /services/mold-removal
    • /services/smoke-damage
    • /services/water-damage
  9. 9

    Add depth to thin pages

    +1 point, to 98

    Add true, specific detail until the page covers its subject.

    5 pages under /services/

    See the pages
    • /services/biohazard-cleanup
    • /services/construction-cleanup
    • /services/fire-smoke
    • /services/mold-removal
    • /services/smoke-damage
  10. 10

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    6 pages under /services/

    See the pages
    • /services/biohazard-cleanup
    • /services/construction-cleanup
    • /services/fire-smoke
    • /services/mold-removal
    • /services/smoke-damage
    • /services/water-damage
  11. 11

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    2 pages

    See the pages
    • /services/biohazard-cleanup
    • /services/construction-cleanup
  12. 12

    Set each page's canonical address

    +1 point, to 99

    Add a canonical link that points to the page itself.

    8 pages, 5 of them under /portfolio-category/

    See the pages
    • /author/andrew
    • /portfolio-category/branding
    • /portfolio-category/concept-art
    • /portfolio-category/fashion
    • /portfolio-category/personal
    • /portfolio-category/ui
    • /slides-category/home2
    • /testimonials-category/quotes
  13. 13

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    6 pages, 5 of them under /contact/

    See the pages
    • /contact/atlanta
    • /contact/california
    • /contact/michigan
    • /contact/new-jersey
    • /contact/north-carolina
    • /services
4 more, to tidy up after 100
  1. 14

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  2. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 16

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

  4. 17

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /author/andrew

What else the read found

Half its pages start answering within 711 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /2.0 s
  • /testimonials-category/quotes953 ms
  • /portfolio_page/freefall944 ms
  • /slides-category/home2936 ms
  • /portfolio_page/colorful-creations930 ms

Fastest: /portfolio_page/character-concepts, 278 ms. Heaviest: the home page, 89 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • PHPServer
  • nginxServer
  • jQueryLibrary
  • Google FontsFonts
pages with strong signs
24
hidden characters
0
chat, markdown or placeholders left in
24
dashes per 1,000 words
34.5
  • /portfolio_page/airbrush-artwork placeholders never filled in
  • /portfolio_page/bar-and-grill-logo placeholders never filled in
  • /portfolio_page/character-concepts placeholders never filled in
  • /portfolio_page/charting placeholders never filled in
  • /portfolio_page/clean-and-crisp placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Use one main heading and Match structured data to the page1 page
  • /about-us passes every rule1 page
  • /fire-and-smoke passes every rule1 page
  • /healthcare passes every rule1 page
  • /hotel-and-hospitality passes every rule1 page
  • /industrial-industry passes every rule1 page
  • /insurance passes every rule1 page
  • /multi-family-industry passes every rule1 page
  • /reconstruction passes every rule1 page
  • /residential-industry passes every rule1 page
  • /school-and-government passes every rule1 page
  • /service-areas passes every rule1 page

And 17 more parts of the site.

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