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goodguyhvac.com, read 3 days ago. Back to the report

94 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9494 nownow961#3,185972top 1%9839849859969979989999910991199129913991410015full marks

Now #10,194 of 263,590Step 1 #3,185Step 2 top 1%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 96, and #3,185, 7,009 places up

    Write a meta description of 70 to 165 characters that summarizes the page.

    73 pages, 68 of them under /services-near/

    See the pages
    • /air-conditioning-repair-phoenix-az
    • /category/uncategorized
    • /contact
    • /hvac-gilbert-az
    • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables
    • /services-near/anthem
    • /services-near/apache-junction
    • /services-near/arizona-city
    • /services-near/avondale
    • /services-near/big-horn
    • and 63 more in the copied plan
  2. 2

    Bring deep pages closer to home

    +1 point, to 97, and into the top 1%

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    25 pages under /services-near/

    See the pages
    • /services-near/anthem
    • /services-near/arizona-city
    • /services-near/big-horn
    • /services-near/bosque
    • /services-near/cave-creek
    • /services-near/columbia
    • /services-near/coolidge
    • /services-near/eloy
    • /services-near/enid
    • /services-near/estrella
    • and 15 more in the copied plan
  3. 3

    Add structured data

    +1 point, to 98

    Add valid JSON-LD that says what the page is.

    10 pages

    See the pages
    • /
    • /ac-repair-buckeye-az
    • /ac-repair-goodyear-az
    • /ac-repair-peoria-az
    • /air-conditioning-repair-mesa-az
    • /air-conditioning-repair-phoenix-az
    • /air-conditioning-repair-tempe-az
    • /air-conditioning-service-in-surprise-az
    • /air-conditioning-service-scottsdale-az
    • /hvac-gilbert-az
  4. 4

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  5. 5

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables
  6. 6

    Link to orphaned pages

    +1 point, to 99

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  7. 7

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables
  8. 8

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    7 pages

    See the pages
    • /ac-repair-buckeye-az
    • /ac-repair-goodyear-az
    • /ac-repair-peoria-az
    • /air-conditioning-repair-mesa-az
    • /air-conditioning-repair-tempe-az
    • /air-conditioning-service-in-surprise-az
    • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables
  9. 9

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  10. 10

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables
  11. 11

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    1 page

    See the pages
    • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables
  12. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  13. 13

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  14. 14

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    1 page

    See the pages
    • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables
  15. 15

    Add real images to content

    +1 point, to 100, and full marks

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /air-conditioning-repair
6 more, to tidy up after 100
  1. 16

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /about
    • /category/uncategorized
    • /privacy-policy
  2. 17

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    6 pages

    See the pages
    • /about
    • /air-conditioning-repair
    • /category/uncategorized
    • /furnace-repair-installation
    • /heating-and-cooling-repair-install
    • /privacy-policy
  3. 18

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    3 pages

    See the pages
    • /air-conditioning-service-scottsdale-az
    • /contact
    • /heating-and-cooling-repair-install
  4. 19

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /sitemap
  5. 20

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /category/uncategorized
  6. 21

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables

What else the read found

Half its pages start answering within 88 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /air-conditioning-service-scottsdale-az214 ms
  • /air-conditioning-repair-phoenix-az194 ms
  • /air-conditioning-repair-mesa-az193 ms
  • /air-conditioning-repair-tempe-az192 ms
  • /air-conditioning-service-in-surprise-az188 ms

Fastest: /services-near/wayne, 56 ms. Heaviest: /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables, 59 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Cloudflare Web AnalyticsAnalytics
  • Microsoft ClarityAnalytics
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a HVACBusiness named Good Guy HVAC Pros. mttr does not check the profiles it names.

pages with strong signs
69
hidden characters
273
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.4
  • /services-near/anthem hidden characters a reader cannot see
  • /services-near/apache-junction hidden characters a reader cannot see
  • /services-near/arizona-city hidden characters a reader cannot see
  • /services-near/avondale hidden characters a reader cannot see
  • /services-near/big-horn hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Add structured data1 page
  • /sitemap passes every rule1 page
  • /plomeros-en-phoenix-arizona-servicios-de-plomeria-confiables fails 8: Answer the first question right under it, Show when guides were updated and Phrase headings as questions1 page
  • /about fails 2: Use one main heading and Set a share image1 page
  • /ac-repair-buckeye-az fails 2: Add structured data and Phrase headings as questions1 page
  • /ac-repair-goodyear-az fails 2: Add structured data and Phrase headings as questions1 page
  • /ac-repair-peoria-az fails 2: Add structured data and Phrase headings as questions1 page
  • /air-conditioning-repair fails 2: Add real images to content and Set a share image1 page
  • /air-conditioning-repair-mesa-az fails 2: Add structured data and Phrase headings as questions1 page
  • /air-conditioning-repair-phoenix-az fails 2: Add structured data and Fix description lengths1 page
  • /air-conditioning-repair-tempe-az fails 2: Add structured data and Phrase headings as questions1 page
  • /air-conditioning-service-in-surprise-az fails 2: Add structured data and Phrase headings as questions1 page

And 8 more parts of the site.

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