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govtech.com, read 14 hours ago. Back to the report

88 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow901top 10%92294396497597698798899910010full marks

Now #43,112 of 263,590Step 1 top 10%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 90, and #25,806, 17,306 places up, and into the top 10%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    46 pages

    See the pages
    • /artificial-intelligence/1-1m-grant-targets-ai-skills-gap-in-state-government
    • /artificial-intelligence/ai-can-radically-transform-government-one-state-cio-says
    • /artificial-intelligence/ai-experts-warn-california-lawmakers-about-potential-danger
    • /artificial-intelligence/kentucky-sheriff-nixes-ai-assisted-report-writing-after-trial
    • /artificial-intelligence/onondaga-county-n-y-official-urges-repeal-of-data-center-tax-break
    • /artificial-intelligence/why-one-alabama-city-favors-regulation-over-data-center-ban
    • /dc/digital-cities/1st-annual-digital-cities-survey-2001-results.html
    • /dc/digital-cities/2nd-annual-digital-cities-survey-2002-results.html
    • /dc/digital-cities/3rd-annual-digital-cities-survey-2003-results.html
    • /dc/digital-cities/4th-annual-digital-cities-survey-2004-results.html
    • and 36 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 92

    Phrase at least one heading as the question a person would ask.

    46 pages

    See the pages
    • /artificial-intelligence/1-1m-grant-targets-ai-skills-gap-in-state-government
    • /artificial-intelligence/ai-can-radically-transform-government-one-state-cio-says
    • /artificial-intelligence/ai-experts-warn-california-lawmakers-about-potential-danger
    • /artificial-intelligence/kentucky-sheriff-nixes-ai-assisted-report-writing-after-trial
    • /artificial-intelligence/onondaga-county-n-y-official-urges-repeal-of-data-center-tax-break
    • /artificial-intelligence/why-one-alabama-city-favors-regulation-over-data-center-ban
    • /dc/digital-cities/1st-annual-digital-cities-survey-2001-results.html
    • /dc/digital-cities/2nd-annual-digital-cities-survey-2002-results.html
    • /dc/digital-cities/3rd-annual-digital-cities-survey-2003-results.html
    • /dc/digital-cities/4th-annual-digital-cities-survey-2004-results.html
    • and 36 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    82 pages

    See the pages
    • /abby-sourwine
    • /about
    • /artificial-intelligence/1-1m-grant-targets-ai-skills-gap-in-state-government
    • /artificial-intelligence/ai-can-radically-transform-government-one-state-cio-says
    • /artificial-intelligence/ai-experts-warn-california-lawmakers-about-potential-danger
    • /artificial-intelligence/onondaga-county-n-y-official-urges-repeal-of-data-center-tax-break
    • /artificial-intelligence/why-one-alabama-city-favors-regulation-over-data-center-ban
    • /author/ashley-silver
    • /authors/Julia-Edinger.html
    • /authors/Lauren-Harrison.html
    • and 72 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /100
    • /abby-sourwine
    • /about
    • /analytics
    • /artificial-intelligence
    • /artificial-intelligence/1-1m-grant-targets-ai-skills-gap-in-state-government
    • /artificial-intelligence/ai-can-radically-transform-government-one-state-cio-says
    • /artificial-intelligence/ai-experts-warn-california-lawmakers-about-potential-danger
    • /artificial-intelligence/kentucky-sheriff-nixes-ai-assisted-report-writing-after-trial
    • /artificial-intelligence/onondaga-county-n-y-official-urges-repeal-of-data-center-tax-break
    • and 89 more in the copied plan
  5. 5

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    46 pages

    See the pages
    • /artificial-intelligence/1-1m-grant-targets-ai-skills-gap-in-state-government
    • /artificial-intelligence/ai-can-radically-transform-government-one-state-cio-says
    • /artificial-intelligence/ai-experts-warn-california-lawmakers-about-potential-danger
    • /artificial-intelligence/kentucky-sheriff-nixes-ai-assisted-report-writing-after-trial
    • /artificial-intelligence/onondaga-county-n-y-official-urges-repeal-of-data-center-tax-break
    • /artificial-intelligence/why-one-alabama-city-favors-regulation-over-data-center-ban
    • /dc/digital-cities/1st-annual-digital-cities-survey-2001-results.html
    • /dc/digital-cities/2nd-annual-digital-cities-survey-2002-results.html
    • /dc/digital-cities/3rd-annual-digital-cities-survey-2003-results.html
    • /dc/digital-cities/4th-annual-digital-cities-survey-2004-results.html
    • and 36 more in the copied plan
  6. 6

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    17 pages

    See the pages
    • /artificial-intelligence/1-1m-grant-targets-ai-skills-gap-in-state-government
    • /artificial-intelligence/why-one-alabama-city-favors-regulation-over-data-center-ban
    • /dc/digital-cities/1st-annual-digital-cities-survey-2001-results.html
    • /dc/digital-cities/2nd-annual-digital-cities-survey-2002-results.html
    • /dc/digital-cities/3rd-annual-digital-cities-survey-2003-results.html
    • /dc/digital-cities/4th-annual-digital-cities-survey-2004-results.html
    • /dc/digital-counties/1st-annual-digital-counties-survey-2003-results.html
    • /dc/digital-counties/2nd-annual-digital-counties-survey-2004-results.html
    • /dc/digital-counties/3rd-annual-digital-counties-survey-2005-results.html
    • /dc/digital-counties/4th-annual-digital-counties-survey-2006-results.html
    • and 7 more in the copied plan
  7. 7

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    46 pages

    See the pages
    • /artificial-intelligence/1-1m-grant-targets-ai-skills-gap-in-state-government
    • /artificial-intelligence/ai-can-radically-transform-government-one-state-cio-says
    • /artificial-intelligence/ai-experts-warn-california-lawmakers-about-potential-danger
    • /artificial-intelligence/kentucky-sheriff-nixes-ai-assisted-report-writing-after-trial
    • /artificial-intelligence/onondaga-county-n-y-official-urges-repeal-of-data-center-tax-break
    • /artificial-intelligence/why-one-alabama-city-favors-regulation-over-data-center-ban
    • /dc/digital-cities/1st-annual-digital-cities-survey-2001-results.html
    • /dc/digital-cities/2nd-annual-digital-cities-survey-2002-results.html
    • /dc/digital-cities/3rd-annual-digital-cities-survey-2003-results.html
    • /dc/digital-cities/4th-annual-digital-cities-survey-2004-results.html
    • and 36 more in the copied plan
  8. 8

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    33 pages

    See the pages
    • /abby-sourwine
    • /about
    • /analytics
    • /artificial-intelligence
    • /artificial-intelligence/onondaga-county-n-y-official-urges-repeal-of-data-center-tax-break
    • /author/ashley-silver
    • /authors/Adam-Stone.html
    • /authors/Julia-Edinger.html
    • /authors/Lauren-Harrison.html
    • /authors/Noelle-Knell.html
    • and 23 more in the copied plan
  9. 9

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    53 pages

    See the pages
    • /
    • /about
    • /analytics
    • /artificial-intelligence
    • /authors/news-staff.html
    • /biz
    • /biz/data
    • /blogs/lohrmann-on-cybersecurity
    • /budget-finance
    • /cdg
    • and 43 more in the copied plan
  10. 10

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    15 pages

    See the pages
    • /
    • /cdg
    • /cdg/digital-states
    • /cdg/dspi
    • /cpsai
    • /dc
    • /dc/digital-cities
    • /education
    • /education/higher-ed
    • /education/k-12
    • and 5 more in the copied plan
8 more, to tidy up after 100
  1. 11

    Let AI crawlers in

    Under a point

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  2. 12

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  3. 13

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    11 pages under /dc/

    See the pages
    • /dc/digital-cities/1st-annual-digital-cities-survey-2001-results.html
    • /dc/digital-cities/2nd-annual-digital-cities-survey-2002-results.html
    • /dc/digital-cities/3rd-annual-digital-cities-survey-2003-results.html
    • /dc/digital-cities/4th-annual-digital-cities-survey-2004-results.html
    • /dc/digital-cities/5th-annual-digital-cities-survey-2005-results.html
    • /dc/digital-cities/6th-annual-digital-cities-survey-2006-results.html
    • /dc/digital-cities/7th-annual-digital-cities-survey-2007-results.html
    • /dc/digital-counties/1st-annual-digital-counties-survey-2003-results.html
    • /dc/digital-counties/2nd-annual-digital-counties-survey-2004-results.html
    • /dc/digital-counties/3rd-annual-digital-counties-survey-2005-results.html
    • and 1 more in the copied plan
  4. 14

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /question-of-the-day/how-many-violations-did-new-mexico-find-meta-guilty-of
  5. 15

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /about
    • /dc/digital-cities/5th-annual-digital-cities-survey-2005-results.html
    • /magazines/inside-iowas-sweeping-reinvention-of-state-it
  6. 16

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  7. 17

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /magazines/governing-government-technology-special-issue-2026
  8. 18

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /private-sector/market-intelligence/navigator

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

  2. Settle on one address

    Done, seen on the read of October 22. It failed on 1 page before.

What else the read found

Half its pages start answering within 271 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /private-sector/market-intelligence/navigator546 ms
  • /opinion503 ms
  • /news484 ms
  • /policy469 ms
  • /network469 ms

Fastest: /civic, 13 ms. Heaviest: the home page, 32 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Amazon CloudFrontHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • HubSpotMarketing
  • Google FontsFonts
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
1.3
  • /security/how-phoenix-boosted-its-cybersecurity-for-water-services placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Use one main heading, Match structured data to the page and Set a share image1 page
  • /about fails 5: Fix description lengths, Replace unsupported sales claims and Fix title lengths1 page
  • /education fails 5: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /news fails 5: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /cdg fails 4: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /cpsai fails 4: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /dc fails 4: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /efficiency fails 4: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /em fails 4: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /infrastructure fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /magazines fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /opinion fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page

And 45 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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