- Middle site
- 91
- Behind by
- 7
Worth the mostSet each page's canonical address+2
gpl-construction.com
60 of 100ahead of 16% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 3 fixes, 18 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 94,002 places up
- 60Now#216,808
- 66Add structured data#195,324
- 72Add a tap-to-call link#165,624
- 78Add a way to get in touch#122,806
The top half of every site starts at 77. The middle site in North Smithfield, RI scores 65.
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Where it ranks
17 points take it into the top half.
Beside it on the board
- #219,478schermerhornharbor.com60
- #219,479isitslop.xyz60
- #219,480gpl-construction.com60
- #219,481stga-jp.com60
- #219,482eqtylab.io60
2,749 sites score 60. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads North Smithfield, RI
- #1nsfenceri.com90
- #23dlawn-care.com81
- #3georgestailoringanddrycleaning.com65
- #4gpl-construction.com60
The middle site in North Smithfield, RI scores 65.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 32
Worth the mostAdd structured data+6
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 43
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read44440 fewer than typical
Links a page21383% below typical
Words a page10039475% below typical
Rules failing somewhere1414About typical
Half its pages answer in8,328 ms210 ms3866% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each24,156 places up each
Add structured dataUnderstand4 of 41 in 3
Add a tap-to-call linkAct4 of 41 in 3
Add a way to get in touchAct3 of 41 in 2
Worth 4 points16,152 places up
Use one main headingUnderstand4 of 41 in 4
Worth 3 points each12,303 places up each
Fix description lengthsUnderstand4 of 41 in 11
Describe imagesUnderstand4 of 42 in 7
Worth 2 points8,853 places up
Set each page's canonical addressAccess2 of 42 in 5
Show 7 more fixes
Worth 1 point each5,805 places up each
Put the text in the HTMLAccess1 of 42 in 3
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 43 in 7
Add depth to thin pagesUnderstand1 of 43 in 7
Set a share imageUnderstand4 of 42 in 7
Worth under a point each
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to trades and home services, but only loosely. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in North Smithfield.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Manufacturers and suppliers
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleGPL Construction | A Rhode Island Company Since 1988
DescriptionNone in the HTML
First headingNone in the HTML
Opening97 Industrial Drive North Smithfield, RI 02896 (401) 568.2810
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On gpl-construction.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On gpl-construction.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On gpl-construction.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On gpl-construction.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.