- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
grandcentraloptical.com
Top 25%of the 19 sites in St. New York, New York, at #4
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
84 now89 with itTop 25% from 85
#78,756to#32,34546,411 places up82 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 84 for its last 2 reads. 1 point takes it into the top quarter.
Beside it on the board
- #78,755drainfastinc.com84
- #78,756roscoesjunkcars.com84
- #78,757grandcentraloptical.com84
- #78,758visitludington.com84
- #78,759guelphcontracting.com84
8,620 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#78,756
- 89Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 15
Worth the mostPhrase headings as questions+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 7
Worth the mostAdd a tap-to-call link+5
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page24131.8× typical
Words a page33639415% below typical
Rules failing somewhere19145 more than typical
Half its pages answer in1,071 ms210 ms410% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points46,411 places up
Add a tap-to-call linkAct82 of 1001 in 3
Worth 3 points each31,911 places up each
Phrase headings as questionsUnderstand71 of 1001 in 10
Add depth to thin pagesUnderstand71 of 1003 in 7
Worth 2 points each24,322 places up each
Use one main headingUnderstand48 of 1001 in 4
Link straight to the final addressAccess99 of 1001 in 2
Show 14 more fixes
Worth 1 point each16,129 places up each
Describe imagesUnderstand57 of 1002 in 7
Put the text in the HTMLAccess7 of 1002 in 3
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Publish a sitemapAccessAbout the whole site3 in 4
Speed up the serverAccessAbout the whole site4 in 5
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand23 of 1002 in 7
Fix title lengthsUnderstand8 of 1001 in 6
Set each page's canonical addressAccess2 of 1002 in 5
Allow pages to be indexedAccess1 of 1005 in 6
Fix description lengthsUnderstand2 of 1001 in 11
Add structured dataUnderstand1 of 1001 in 3
Add a way to get in touchAct1 of 1001 in 2
How AI reads this site
It reads mostly as online shops. 3 changes would make it plainer.
It reads as
Online shopsIt says it is an organization in St. New York.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Software and SaaS
- Clinics and dentists
What an assistant reads first
Home pageWhat it says
TitleHome | Grand Central Optical | Family-Owned | Midtown NYC
DescriptionHome - Grand Central Optical is a Family-Owned & operated Optical business, est.1924, Midtown NYC - Quality Products & Outstanding Customer Service.
First headingNOW GET YOUR FRAMES & CONTACTS ONLINEWE OFFER THE SAME PROFESSIONAL SERVICE ONLINE AS WE DO IN THE STORE
OpeningGrand Central Optical is a family-owned and operated business, established in 1924. Since the very beginning, we have prided ourselves on the quality products we carry and our outstanding customer service. We accept most insurance plans.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On grandcentraloptical.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home | Grand Central Optical | Family-Owned | Midtown NYC” and “NOW GET YOUR FRAMES & CONTACTS ONLINEWE OFFER THE SAME PROFESSIONAL SERVICE ONLINE AS WE DO IN THE STORE”.
Agent instructions
On grandcentraloptical.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Name St. New York in the first words
The site is in St. New York, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On grandcentraloptical.com, name St. New York in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best eye doctors near New York, NY? Its answer, and whether it cites grandcentraloptical.com, shows here in a moment.