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greenwaymortgage.com, read 1 day ago. Back to the report

73 to 100 in 20 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7373 nownow791top 50%852873894905926937948959951096119712981399149915991699179918991910020full marks

Now #163,290 of 263,580Step 1 top 50%Step 20 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +6 points, to 79, and #114,361, 48,929 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    99 pages, 69 of them under /pages/

    See the pages
    • /
    • /addtestimonial
    • /app/login/partner/9RQ1UYRE
    • /app/signup/p/greenwaymortgage
    • /blog
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • and 89 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 85

    Add a canonical link that points to the page itself.

    97 pages, 69 of them under /pages/

    See the pages
    • /
    • /addtestimonial
    • /blog
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • and 87 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 87

    Write a meta description of 70 to 165 characters that summarizes the page.

    96 pages, 66 of them under /pages/

    See the pages
    • /
    • /addtestimonial
    • /app/login/partner/9RQ1UYRE
    • /app/signup/p/greenwaymortgage
    • /blog
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • and 86 more in the copied plan
  4. 4

    Use one main heading

    +2 points, to 89

    Give the page exactly one h1 that says what it is about.

    38 pages, 20 of them under /blog/

    See the pages
    • /
    • /addtestimonial
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • and 28 more in the copied plan
  5. 5

    Set a share image

    +1 point, to 90

    Set og:image so links to the page carry a picture.

    99 pages, 69 of them under /pages/

    See the pages
    • /
    • /addtestimonial
    • /app/login/partner/9RQ1UYRE
    • /app/signup/p/greenwaymortgage
    • /blog
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • and 89 more in the copied plan
  6. 6

    Answer the first question right under it

    +2 points, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    19 pages under /blog/

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/halfway-home-animal-rescue-teams-a-night-of-compassion-event
    • and 9 more in the copied plan
  7. 7

    Match structured data to the page

    +1 point, to 93

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    21 pages, 20 of them under /blog/

    See the pages
    • /
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • and 11 more in the copied plan
  8. 8

    Show when guides were updated

    +1 point, to 94

    Show when the guide was last updated, and set dateModified in its schema.

    20 pages under /blog/

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/greenway-mortgage-raises-over-30k-for-the-halfway-home-animal-rescue-team
    • and 10 more in the copied plan
  9. 9

    Add depth to thin pages

    +1 point, to 95

    Add true, specific detail until the page covers its subject.

    16 pages under /blog/

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/halfway-home-animal-rescue-teams-a-night-of-compassion-event
    • /blog/marketminute-applications-fall-as-rates-rise
    • /blog/marketminute-buyers-find-rate-relief-with-financing
    • and 6 more in the copied plan
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    15 pages under /blog/

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/halfway-home-animal-rescue-teams-a-night-of-compassion-event
    • /blog/marketminute-applications-fall-as-rates-rise
    • and 5 more in the copied plan
  11. 11

    Put figures in tables

    +1 point, to 96

    Where the guide compares options or gives figures, put them in a table.

    20 pages under /blog/

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/greenway-mortgage-raises-over-30k-for-the-halfway-home-animal-rescue-team
    • and 10 more in the copied plan
  12. 12

    Name the publisher

    +1 point, to 97

    Name the author or publisher in the Article schema.

    20 pages under /blog/

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/greenway-mortgage-raises-over-30k-for-the-halfway-home-animal-rescue-team
    • and 10 more in the copied plan
  13. 13

    Describe images

    +1 point, to 98

    Describe every content image in its alt text.

    40 pages

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/greenway-mortgage-raises-over-30k-for-the-halfway-home-animal-rescue-team
    • and 30 more in the copied plan
  14. 14

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    30 pages

    See the pages
    • /addtestimonial
    • /app/login/partner/9RQ1UYRE
    • /app/signup/p/greenwaymortgage
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/greenway-mortgage-raises-over-30k-for-the-halfway-home-animal-rescue-team
    • and 20 more in the copied plan
  15. 15

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  16. 16

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

    All 10 sites Gemini cites beside it pass this one.

  17. 17

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    20 pages under /blog/

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/05/03/may-is-national-pet-month
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/donation-spotlight-greenway-gives-back-march-2021
    • /blog/greenway-celebrates-national-cat-day-big-this-year
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/greenway-mortgage-breaks-2020-ends-the-year-on-a-high-note
    • /blog/greenway-mortgage-raises-over-30k-for-the-halfway-home-animal-rescue-team
    • and 10 more in the copied plan
  18. 18

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  19. 19

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    7 pages under /blog/

    See the pages
    • /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think
    • /blog/2018/06/05/shark-river-cleanup
    • /blog/2018/06/15/credit-score-mortgage-qualification-what-you-need-to-know
    • /blog/2018/06/26/shark-river-cleanup
    • /blog/greenway-gives-back-to-the-american-cancer-society-in-honor-of-kathryn
    • /blog/halfway-home-animal-rescue-teams-a-night-of-compassion-event
    • /blog/weve-been-voted-one-of-the-best-mortgage-lenders-in-monmouth-county-new-jersey
  20. 20

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    3 pages under /pages/

    See the pages
    • /pages/about-greenway-mortgage
    • /pages/our-causes
    • /pages/our-causes2
4 more, to tidy up after 100
  1. 21

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    2 pages

    See the pages
    • /app/login/partner/9RQ1UYRE
    • /app/signup/p/greenwaymortgage
  2. 22

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    9 of the 10 sites Gemini cites beside it pass this one.

    See the pages
    • /pages/post-close-client-satisfaction-survey
  3. 23

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    8 of the 10 sites Gemini cites beside it pass this one.

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /app/signup/p/greenwaymortgage
  4. 24

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    3 pages

    See the pages
    • /app/login/partner/9RQ1UYRE
    • /app/signup/p/greenwaymortgage
    • /pages/contact-us

Done since the first read

  1. Put the text in the HTML

    Done, seen on the read of October 19. It failed on 1 page before.

  2. Link to orphaned pages

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 201 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /app/signup/p/greenwaymortgage675 ms
  • /loanapp520 ms
  • /officers499 ms
  • /testimonials487 ms
  • /438 ms

Fastest: /pages/loan-info-faqs, 138 ms. Heaviest: /app/signup/p/greenwaymortgage, 167 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • PHPServer
  • ApacheServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • Google FontsFonts
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
2.7
  • /app/signup/p/greenwaymortgage placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /addtestimonial fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /loanapp fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /calculators fails 5: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /index.php fails 5: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /testimonials fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /blog fails 4: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /officers fails 4: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /pages/ 69 fail a rule. Worst: /pages/contact-us, 7 rules70 pages
  • /blog/ 20 fail a rule. Worst: /blog/2018/03/21/you-can-save-for-a-down-payment-faster-than-you-think, 16 rules20 pages
  • /app/ 2 fail a rule. Worst: /app/signup/p/greenwaymortgage, 7 rules2 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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