- Middle site
- 91
- Behind by
- 13
Worth the mostSet each page's canonical address+6
groundswell.io
68 of 100ahead of 27% of the sites mttr has read
It comes closest to the middle site on Understand, at 58 against 59. 2 fixes, 13 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 89,783 places up
- 68Now#187,081
- 75Add a tap-to-call link#146,139
- 81Set each page's canonical address#97,298
The top half of every site starts at 77. The middle site in El Segundo, CA scores 76.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
Up 3,982 places since Oct 14, from #195,334. 9 points take it into the top half.
Beside it on the board
- #191,350conceptify.agency68
- #191,351westcolumbushandyman.com68
- #191,352groundswell.io68
- #191,353metrotransit.org67
- #191,354solarwatt.com67
4,272 sites score 68. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads El Segundo, CA
- #1budgetlocksmithshop.com98
- #2teambeachbody.com90
- #3packforapurpose.org88
- #32groundswell.io68
The middle site in El Segundo, CA scores 76.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 1
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 19
Worth the mostShow when guides were updated+3
- Middle site
- 57
- Behind by
- 4
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page46133.6× typical
Words a page1,1933943× typical
Rules failing somewhere21147 more than typical
Half its pages answer in19 ms210 ms91% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points45,213 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 6 points38,249 places up
Set each page's canonical addressAccess100 of 1002 in 5
Worth 5 points31,753 places up
Add structured dataUnderstand97 of 1001 in 3
Worth 3 points each19,909 places up each
Show when guides were updatedTrust41 of 1003 in 5
Describe imagesUnderstand94 of 1002 in 7
Worth 2 points each14,592 places up each
Match structured data to the pageUnderstand48 of 1003 in 7
Answer the first question right under itUnderstand25 of 1001 in 121
Name the publisherTrust41 of 1003 in 4
Link straight to the final addressAccess99 of 1001 in 2
Show 12 more fixes
Worth 1 point each9,509 places up each
Put figures in tablesUnderstand41 of 1001 in 28
Phrase headings as questionsUnderstand20 of 1001 in 10
Add breadcrumb dataUnderstand47 of 1001 in 2
Fix title lengthsUnderstand21 of 1001 in 6
Fix description lengthsUnderstand21 of 1001 in 11
Use one main headingUnderstand10 of 1001 in 4
Add a way to get in touchAct7 of 1001 in 2
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Set a share imageUnderstand9 of 1002 in 7
Bring deep pages closer to homeAccess2 of 1006 in 7
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
It reads clearly as nonprofits and charities, the way an assistant matches a site to a question. 2 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in El Segundo.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Software and SaaS
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleGroundswell | Corporate Social Impact & CSR Software
DescriptionGroundswell is an all-in-one CSR and corporate social impact platform for employee giving, matching, volunteering, grants, and employee assistance programs.
First headingModern CSR Software Built for Today's Programs
OpeningRun giving, volunteering, grants, and employee assistance programs without the delays, administrative burden, or legacy technology holding your team back.
2 changes so it reads plainly as what it is
- Name El Segundo in the first words
The site is in El Segundo, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On groundswell.io, name El Segundo in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On groundswell.io, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about nonprofits and charities in El Segundo, CA. Its answer, and whether it cites groundswell.io, shows here in a moment.