- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+6
guinnessworldrecords.com
Top 50%of the 263,587 sites mttr has read, at #131,753
It scores 77.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
77 now83 with itTop 25% from 85
#131,753to#79,42752,326 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 44,986 places since Oct 16, from #176,739. 8 points take it into the top quarter.
Beside it on the board
- #131,751iot-tests.org77
- #131,752onj-shadowverse.game-info.wiki77
- #131,753guinnessworldrecords.com77
- #131,754resilientcitiesnetwork.org77
- #131,755garagedoorrepairstolleson.com77
7,642 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 77Now#131,753
- 83Add structured data#79,427
- 89Set each page's canonical addressTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 4
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 4
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page35132.7× typical
Words a page19839450% below typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in303 ms210 ms44% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each52,326 places up each
Add structured dataUnderstand99 of 1001 in 3
Set each page's canonical addressAccess99 of 1002 in 5
Worth 2 points17,417 places up
Link straight to the final addressAccess98 of 1001 in 2
Worth 1 point each8,946 places up each
Fix description lengthsUnderstand48 of 1001 in 11
Set a share imageUnderstand91 of 1002 in 7
Fix title lengthsUnderstand43 of 1001 in 6
Use one main headingUnderstand28 of 1001 in 4
Replace unsupported sales claimsTrust19 of 1002 in 3
Show 4 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand6 of 1002 in 7
Fix pages that fail to loadAccess1 of 1003 in 4
How AI reads this site
It reads mostly as agencies and studios, and a little like nonprofits and charities. 4 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Nonprofits and charities
- Law firms
What an assistant reads first
Home pageWhat it says
TitleHome | Guinness World Records
DescriptionThe Guinness World Records official site with ultimate record-breaking facts & achievements. Do you want to set a world record? Are you Officially Amazing?
First headingNone in the HTML
OpeningDid you take part in a successful record attempt?
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On guinnessworldrecords.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On guinnessworldrecords.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On guinnessworldrecords.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Nonprofits and charities as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On guinnessworldrecords.com, find where the site mixes Agencies and studios with Nonprofits and charities, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.