- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
habitatdcnova.org
Top 50%of the 263,586 sites mttr has read, at #101,448
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
81 now87 with itTop 25% from 85
#101,448to#46,66754,781 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 162,138 places since Oct 14, from #263,586. 4 points take it into the top quarter.
Beside it on the board
- #101,446apiremodel.com81
- #101,447creativeconcreteandpatios.com81
- #101,448habitatdcnova.org81
- #101,44911thhourbartending.com81
- #101,450978locksmiths.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#101,448
- 87Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 5
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page48133.7× typical
Words a page6353941.6× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in25 ms210 ms88% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points54,781 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points30,619 places up
Answer the first question right under itUnderstand97 of 1001 in 121
Worth 2 points each22,013 places up each
Phrase headings as questionsUnderstand97 of 1001 in 10
Fix description lengthsUnderstand99 of 1001 in 11
Put figures in tablesUnderstand97 of 1001 in 28
Link straight to the final addressAccess99 of 1001 in 2
Show 6 more fixes
Worth 1 point each13,231 places up each
Describe imagesUnderstand68 of 1002 in 7
Add depth to thin pagesUnderstand33 of 1003 in 7
Fix title lengthsUnderstand25 of 1001 in 6
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Add real images to contentUnderstand15 of 1002 in 3
How AI reads this site
It reads closest to trades and home services, but only loosely. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is an organization in Arlington.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Nonprofits and charities
- Real estate
What an assistant reads first
Home pageWhat it says
TitleHabitat for Humanity D.C. & Northern Virginia
DescriptionNone in the HTML
First headingBuilding Equitable Access To Affordable Homeownership
OpeningHomeownership is one of the strongest tools for building intergenerational wealth and stability. We’re helping D.C. & Northern Virginia families with low to moderate incomes purchase a safe, affordable home to call their own.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On habitatdcnova.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Habitat for Humanity D.C. & Northern Virginia” and “Building Equitable Access To Affordable Homeownership”.
Agent instructions
On habitatdcnova.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On habitatdcnova.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Arlington in the first words
The site is in Arlington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On habitatdcnova.org, name Arlington in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.