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hagerty.com, read 3 days ago. Back to the report

82 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow891top 25%9329539749959969979981009full marks

Now #88,216 of 263,586Step 1 top 25%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 89, and #32,234, 55,982 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    100 pages, 65 of them under /insurance/

    See the pages
    • /
    • /about-us
    • /about-us/brands
    • /about-us/careers
    • /about-us/giving
    • /about-us/leadership
    • /about-us/leadership/anthony-kuczinski
    • /about-us/leadership/bill-swanson
    • /about-us/leadership/board-mckeel-hagerty
    • /about-us/leadership/coco-champagne
    • and 90 more in the copied plan
  2. 2

    Use one main heading

    +4 points, to 93

    Give the page exactly one h1 that says what it is about.

    77 pages, 50 of them under /insurance/

    See the pages
    • /about-us
    • /about-us/brands
    • /about-us/careers
    • /about-us/giving
    • /about-us/leadership
    • /about-us/leadership/anthony-kuczinski
    • /about-us/leadership/bill-swanson
    • /about-us/leadership/board-mckeel-hagerty
    • /about-us/leadership/coco-champagne
    • /about-us/leadership/diana-chafey
    • and 67 more in the copied plan
  3. 3

    Set a share image

    +2 points, to 95

    Set og:image so links to the page carry a picture.

    100 pages, 65 of them under /insurance/

    See the pages
    • /
    • /about-us
    • /about-us/brands
    • /about-us/careers
    • /about-us/giving
    • /about-us/leadership
    • /about-us/leadership/anthony-kuczinski
    • /about-us/leadership/bill-swanson
    • /about-us/leadership/board-mckeel-hagerty
    • /about-us/leadership/coco-champagne
    • and 90 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 65 of them under /insurance/

    See the pages
    • /about-us
    • /about-us/brands
    • /about-us/careers
    • /about-us/giving
    • /about-us/leadership
    • /about-us/leadership/anthony-kuczinski
    • /about-us/leadership/bill-swanson
    • /about-us/leadership/board-mckeel-hagerty
    • /about-us/leadership/coco-champagne
    • /about-us/leadership/diana-chafey
    • and 89 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    40 pages

    See the pages
    • /about-us/leadership/anthony-kuczinski
    • /about-us/leadership/bill-swanson
    • /about-us/leadership/board-mckeel-hagerty
    • /about-us/leadership/coco-champagne
    • /about-us/leadership/diana-chafey
    • /about-us/leadership/henrik-bjornstad
    • /about-us/leadership/jay-koval
    • /about-us/leadership/jeff-briglia
    • /about-us/leadership/kenneth-ahn
    • /about-us/leadership/laurie-harris
    • and 30 more in the copied plan
  6. 6

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  7. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  8. 8

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    18 pages, 16 of them under /about-us/

    See the pages
    • /about-us/brands
    • /about-us/leadership/bill-swanson
    • /about-us/leadership/board-mckeel-hagerty
    • /about-us/leadership/coco-champagne
    • /about-us/leadership/diana-chafey
    • /about-us/leadership/jay-koval
    • /about-us/leadership/jeff-briglia
    • /about-us/leadership/kenneth-ahn
    • /about-us/leadership/laurie-harris
    • /about-us/leadership/marc-burns
    • and 8 more in the copied plan
  9. 9

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    6 pages, 4 of them under /about-us/

    See the pages
    • /about-us/brands
    • /about-us/leadership/coco-champagne
    • /about-us/leadership/jay-koval
    • /about-us/leadership/sabrina-kay
    • /covid19
    • /insurance
3 more, to tidy up after 100
  1. 10

    Describe images

    Under a point

    Describe every content image in its alt text.

    5 pages

    See the pages
    • /
    • /about-us/brands
    • /about-us/giving
    • /events
    • /insurance/car-insurance/bmw-insurance
  2. 11

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  3. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

Done since the first read

  1. Answer the first question right under it

    Done, seen on the read of October 17. It failed on 35 pages before.

  2. Add breadcrumb data

    Done, seen on the read of October 17. It failed on 49 pages before.

  3. Set each page's canonical address

    Done, seen on the read of October 17. It failed on 766 pages before.

  4. Show when guides were updated

    Done, seen on the read of October 17. It failed on 49 pages before.

  5. Put figures in tables

    Done, seen on the read of October 17. It failed on 49 pages before.

  6. Add lists or tables

    Done, seen on the read of October 17. It failed on 35 pages before.

  7. Fix pages that fail to load

    Done, seen on the read of October 17. It failed on 32 pages before.

  8. Name the publisher

    Done, seen on the read of October 17. It failed on 6 pages before.

  9. Add a way to get in touch

    Done, seen on the read of October 17. It failed on 497 pages before.

  10. Add a tap-to-call link

    Done, seen on the read of October 17. It failed on 498 pages before.

  11. Phrase headings as questions

    Done, seen on the read of October 17. It failed on 29 pages before.

  12. Bring deep pages closer to home

    Done, seen on the read of October 17. It failed on 12 pages before.

What else the read found

Half its pages start answering within 64 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /insurance/car-insurance/ohio5.4 s
  • /insurance/car-insurance/porsche-insurance5.4 s
  • /insurance/car-insurance/shelby-insurance5.4 s
  • /contact5.4 s
  • /covid195.4 s

Fastest: /insurance/classic-car-insurance/additional-coverages/traveling-collector, 36 ms. Heaviest: /insurance, 48 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • Amazon CloudFrontHosting
page with strong signs
1
hidden characters
134
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.1
  • / hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Put the text in the HTML, Add structured data and Add depth to thin pages1 page
  • /insurance fails 5: Add structured data, Use one main heading and Replace unsupported sales claims1 page
  • /about-us fails 4: Add structured data, Use one main heading and Link straight to the final address1 page
  • /accessibility fails 4: Add structured data, Fix description lengths and Link straight to the final address1 page
  • /covid19 fails 4: Add structured data, Replace unsupported sales claims and Link straight to the final address1 page
  • /disclosures fails 4: Add structured data, Use one main heading and Link straight to the final address1 page
  • /events fails 4: Add structured data, Describe images and Link straight to the final address1 page
  • /contact fails 3: Add structured data, Link straight to the final address and Set a share image1 page
  • /insurance/ 65 fail a rule. Worst: /insurance/car-insurance/bmw-insurance, 6 rules65 pages
  • /about-us/ 22 fail a rule. Worst: /about-us/brands, 7 rules22 pages
  • /disclosures/ 3 fail a rule. Worst: /disclosures/other-products, 4 rules3 pages
  • /finance/ 2 fail a rule. Worst: /finance/classic-car-financing, 4 rules2 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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