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haloroofingomaha.com, read 3 days ago. Back to the report

89 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow911top 10%92293395495596697798899910010full marks

Now #33,526 of 263,590Step 1 top 10%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Link straight to the final address

    +2 points, to 91, and #20,083, 13,443 places up, and into the top 10%

    Point links and the sitemap at the final address, not at one that redirects.

    54 pages

    See the pages
    • /about
    • /areas-we-serve
    • /bellevue-ne
    • /bennington-ne
    • /blair-ne
    • /blogs
    • /blogs/page/2
    • /category/gutter
    • /category/roof-repair-maintenance
    • /category/roof-replacement
    • and 44 more in the copied plan
  2. 2

    Allow pages to be indexed

    +1 point, to 92

    Remove noindex when the page is ready to be found.

    9 pages, 6 of them under /category/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /category/gutter
    • /category/roof-repair-maintenance
    • /category/roof-replacement
    • /category/roofing
    • /category/siding
    • /category/storm-damage
    • /privacy-policy
    • /tag/diy-home-improvement
    • /tag/roofing-tips-guides
  3. 3

    Answer the first question right under it

    +1 point, to 93

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    8 pages

    See the pages
    • /diy-roof-repair-5-steps
    • /gutter-installation-complete-guide-for-homeowners
    • /how-to-choose-a-roofing-contractor
    • /how-to-replace-siding
    • /inspect-roof-storm-damage
    • /roof-leak-repair
    • /roof-replacement-cost-budget-guide
    • /roofing-installation
  4. 4

    Phrase headings as questions

    +2 points, to 95

    Phrase at least one heading as the question a person would ask.

    21 pages, 13 of them under /services/

    See the pages
    • /diy-roof-repair-5-steps
    • /gutter-installation-complete-guide-for-homeowners
    • /how-to-choose-a-roofing-contractor
    • /how-to-replace-siding
    • /inspect-roof-storm-damage
    • /roof-leak-repair
    • /roof-replacement-cost-budget-guide
    • /roofing-installation
    • /services/commercial-roofing-services
    • /services/fiber-cement-siding-installation
    • and 11 more in the copied plan
  5. 5

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    5 pages

    See the pages
    • /how-to-replace-siding
    • /inspect-roof-storm-damage
    • /roof-leak-repair
    • /roof-replacement-cost-budget-guide
    • /roofing-installation
  6. 6

    Match structured data to the page

    +1 point, to 96

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    14 pages under /services/

    See the pages
    • /services/commercial-roofing-services
    • /services/epdm-roofing-installation
    • /services/fiber-cement-siding-installation
    • /services/gutter-guard-installers
    • /services/gutter-installation-services
    • /services/metal-roofing-company
    • /services/renovation-contractor
    • /services/roof-repair-services
    • /services/roof-replacement-company
    • /services/shingle-roof-replacement
    • and 4 more in the copied plan
  7. 7

    Use one main heading

    +1 point, to 97

    Give the page exactly one h1 that says what it is about.

    17 pages

    See the pages
    • /areas-we-serve
    • /blogs
    • /blogs/page/2
    • /category/gutter
    • /category/roof-repair-maintenance
    • /category/roof-replacement
    • /category/roofing
    • /category/siding
    • /category/storm-damage
    • /contact
    • and 7 more in the copied plan
  8. 8

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    14 pages

    See the pages
    • /about
    • /areas-we-serve
    • /blogs
    • /blogs/page/2
    • /contact
    • /faqs
    • /gallery
    • /services
    • /services/commercial-roofing-services
    • /services/epdm-roofing-installation
    • and 4 more in the copied plan
  9. 9

    Set each page's canonical address

    +1 point, to 99

    Add a canonical link that points to the page itself.

    9 pages, 6 of them under /category/

    See the pages
    • /category/gutter
    • /category/roof-repair-maintenance
    • /category/roof-replacement
    • /category/roofing
    • /category/siding
    • /category/storm-damage
    • /privacy-policy
    • /tag/diy-home-improvement
    • /tag/roofing-tips-guides
  10. 10

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    10 pages, 6 of them under /category/

    See the pages
    • /category/gutter
    • /category/roof-repair-maintenance
    • /category/roof-replacement
    • /category/roofing
    • /category/siding
    • /category/storm-damage
    • /privacy-policy
    • /tag/diy-home-improvement
    • /tag/roofing-tips-guides
    • /thank-you
4 more, to tidy up after 100
  1. 11

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  2. 12

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    8 pages

    See the pages
    • /diy-roof-repair-5-steps
    • /gutter-installation-complete-guide-for-homeowners
    • /how-to-choose-a-roofing-contractor
    • /how-to-replace-siding
    • /inspect-roof-storm-damage
    • /roof-leak-repair
    • /roof-replacement-cost-budget-guide
    • /roofing-installation
  3. 13

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  4. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 13 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /roof-leak-repair1.5 s
  • /roofing-installation1.5 s
  • /how-to-choose-a-roofing-contractor1.4 s
  • /roof-replacement-cost-budget-guide1.3 s
  • /inspect-roof-storm-damage1.3 s

Fastest: /how-to-replace-siding, 10 ms. Heaviest: the home page, 33 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Halo Roofing. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.7

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /roof-leak-repair fails 6: Answer the first question right under it, Show when guides were updated and Use one main heading1 page
  • /how-to-replace-siding fails 5: Answer the first question right under it, Show when guides were updated and Phrase headings as questions1 page
  • /inspect-roof-storm-damage fails 5: Answer the first question right under it, Show when guides were updated and Phrase headings as questions1 page
  • /roof-replacement-cost-budget-guide fails 5: Answer the first question right under it, Show when guides were updated and Phrase headings as questions1 page
  • /roofing-installation fails 5: Answer the first question right under it, Show when guides were updated and Phrase headings as questions1 page
  • /diy-roof-repair-5-steps fails 4: Answer the first question right under it, Phrase headings as questions and Put figures in tables1 page
  • /gutter-installation-complete-guide-for-homeowners fails 4: Answer the first question right under it, Phrase headings as questions and Put figures in tables1 page
  • /how-to-choose-a-roofing-contractor fails 4: Answer the first question right under it, Phrase headings as questions and Put figures in tables1 page
  • /privacy-policy fails 4: Allow pages to be indexed, Set each page's canonical address and Fix description lengths1 page
  • /areas-we-serve fails 3: Use one main heading, Fix title lengths and Link straight to the final address1 page
  • /blogs fails 3: Use one main heading, Fix title lengths and Link straight to the final address1 page

And 24 more parts of the site.

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