- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
hartcompanies.com
Top 25%of the 17 sites in Cumberland, Rhode Island, at #2
It scores 86.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
86 now89 with itTop 10% from 90
#59,890to#32,27527,615 places up100 of its 100 pages fail it. 1 in 11 ranked sites pass it.
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Where it ranks
Up 37,425 places since Oct 14, from #97,315. 4 points take it into the top 10%.
Beside it on the board
- #59,888lilburngaragedoor.com86
- #59,889rethinkpriorities.org86
- #59,890hartcompanies.com86
- #59,8911800tempfence.com86
- #59,892a1pestpro.com86
8,168 sites score 86. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 86Now#59,890
- 89Fix description lengths#32,275
- 91Use one main headingTop 10%
2 fixes. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 3
Worth the mostFix description lengths+3
- Middle site
- 98
- Behind by
- 3
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page37132.8× typical
Words a page15739460% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in3,006 ms210 ms1331% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points27,615 places up
Fix description lengthsUnderstand100 of 1001 in 11
Worth 2 points each20,738 places up each
Use one main headingUnderstand57 of 1001 in 4
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each13,158 places up each
Describe imagesUnderstand53 of 1002 in 7
Set a share imageUnderstand84 of 1002 in 7
Show 11 more fixes
Worth under a point each
Answer the first question right under itUnderstand11 of 1001 in 121
Phrase headings as questionsUnderstand11 of 1001 in 10
Show sources on guidesTrust8 of 1001 in 2
Add depth to thin pagesUnderstand11 of 1003 in 7
Put figures in tablesUnderstand11 of 1001 in 28
Speed up the serverAccessAbout the whole site4 in 5
Add lists or tablesUnderstand10 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand18 of 1001 in 6
Replace unsupported sales claimsTrust2 of 1002 in 3
Set each page's canonical addressAccess1 of 1002 in 5
How AI reads this site
It reads as two things at once, manufacturers and suppliers and trades and home services, and neither wins. 6 changes would make it plainer.
It reads as
Manufacturers and suppliersLevel with trades and home services. It says it is in Cumberland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Trades and home services
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleHart Home - Hart
DescriptionNone in the HTML
First headingFounded on Integrity. Driven by Excellence.
OpeningWe are a family of innovative engineers and specialty contractors under one roof — dedicated to supporting our clients as they transform lives around the world.
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On hartcompanies.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Hart Home - Hart” and “Founded on Integrity. Driven by Excellence.”.
Agent instructions
On hartcompanies.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On hartcompanies.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Cumberland in the first words
The site is in Cumberland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On hartcompanies.com, name Cumberland in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On hartcompanies.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Trades and home services as well as Manufacturers and suppliers. Mixed on one page, neither reads plainly.
Agent instructions
On hartcompanies.com, find where the site mixes Manufacturers and suppliers with Trades and home services, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.