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hattieb.com, read 3 days ago. Back to the report

73 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7373 nownow791top 50%8428839149459669779889899810981199129913991499159916991710018full marks

Now #164,055 of 263,587Step 1 top 50%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 79, and #114,337, 49,718 places up, and into the top 50%

    Add a tap-to-call phone link.

    44 pages

    See the pages
    • /
    • /about-us
    • /app
    • /catering
    • /contact-us
    • /faq
    • /hiring
    • /locations
    • /locations-map
    • /locations-old
    • and 34 more in the copied plan
  2. 2

    Use one main heading

    +5 points, to 84

    Give the page exactly one h1 that says what it is about.

    44 pages

    See the pages
    • /
    • /about-us
    • /app
    • /catering
    • /contact-us
    • /faq
    • /hiring
    • /locations
    • /locations-map
    • /locations-old
    • and 34 more in the copied plan
  3. 3

    Add structured data

    +4 points, to 88

    Add valid JSON-LD that says what the page is.

    25 pages

    See the pages
    • /contact-us
    • /hiring
    • /locations
    • /locations-old
    • /locations/vegas
    • /menu
    • /menu-atlanta-east-copy
    • /menu-atlanta-west-midtown-copy
    • /menu-birmingham-copy
    • /menu-copy
    • and 15 more in the copied plan
  4. 4

    Describe images

    +3 points, to 91

    Describe every content image in its alt text.

    44 pages

    See the pages
    • /
    • /about-us
    • /app
    • /catering
    • /contact-us
    • /faq
    • /hiring
    • /locations
    • /locations-map
    • /locations-old
    • and 34 more in the copied plan
  5. 5

    Set each page's canonical address

    +3 points, to 94

    Add a canonical link that points to the page itself.

    26 pages

    See the pages
    • /locations-old
    • /locations/vegas
    • /menu
    • /menu-atlanta-east-copy
    • /menu-atlanta-west-midtown-copy
    • /menu-austin-domain-northside
    • /menu-austin-s-lamar
    • /menu-birmingham-copy
    • /menu-chicago
    • /menu-copy
    • and 16 more in the copied plan
  6. 6

    Set a share image

    +2 points, to 96

    Set og:image so links to the page carry a picture.

    45 pages

    See the pages
    • /
    • /about-us
    • /app
    • /catering
    • /contact-us
    • /faq
    • /hiring
    • /locations
    • /locations-map
    • /locations-old
    • and 35 more in the copied plan
  7. 7

    Fix description lengths

    +1 point, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    18 pages

    See the pages
    • /locations/vegas
    • /menu-atlanta-east-copy
    • /menu-atlanta-west-midtown-copy
    • /menu-birmingham-copy
    • /menu-copy
    • /menu-dallas-copy
    • /menu-franklin-copy
    • /menu-las-vegas-copy
    • /menu-memphis-copy
    • /menu-nashville-airport-copy
    • and 8 more in the copied plan
  8. 8

    Make near-copy pages distinct

    +1 point, to 98

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /about-us
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    3 pages

    See the pages
    • /about-us
    • /catering
    • /locations/vegas
  11. 11

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  12. 12

    Link to orphaned pages

    +1 point, to 99

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  13. 13

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages

    See the pages
    • /about-us
    • /catering
    • /locations/vegas
  14. 14

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /about-us
  15. 15

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    3 pages

    See the pages
    • /about-us
    • /catering
    • /locations/vegas
  16. 16

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  17. 17

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    1 page

    See the pages
    • /locations/vegas
  18. 18

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages

    See the pages
    • /menu-dallas-copy
    • /menu-franklin-copy
    • /menu-las-vegas-copy
    • /menu-memphis-copy
    • /menu-w-pricing
    • /menu-w-pricing-copy
    • /style-guide
2 more, to tidy up after 100
  1. 19

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    3 pages

    See the pages
    • /app
    • /faq
    • /privacy
  2. 20

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /style-guide

What else the read found

Half its pages start answering within 27 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /catering171 ms
  • /hiring167 ms
  • /faq167 ms
  • /about-us166 ms
  • /166 ms

Fastest: /menu-nashville-west-copy, 15 ms. Heaviest: /faq, 26 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Meta PixelMarketing

From the structured data on its home page, as the site says it: a Restaurant named Hattie B's Hot Chicken. mttr does not check the profiles it names.

  • Instagramhattiebs
  • FacebookHattieBsHotChicken
  • YouTube@HattieBsHotChicken
  • TikTok@hattiebs
pages with strong signs
30
hidden characters
14
chat, markdown or placeholders left in
30
dashes per 1,000 words
0.4
  • /about-us hidden characters a reader cannot see, placeholders never filled in
  • /faq hidden characters a reader cannot see, placeholders never filled in
  • /hiring hidden characters a reader cannot see, placeholders never filled in
  • /locations/vegas hidden characters a reader cannot see, placeholders never filled in
  • / placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /about-us fails 9: Answer the first question right under it, Use one main heading and Add a tap-to-call link1 page
  • /menu-dallas-copy fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /menu-franklin-copy fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /menu-las-vegas-copy fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /menu-memphis-copy fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /menu-w-pricing fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /menu-w-pricing-copy fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /catering fails 7: Use one main heading, Add a tap-to-call link and Phrase headings as questions1 page
  • /menu-atlanta-east-copy fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /menu-atlanta-west-midtown-copy fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /menu-birmingham-copy fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page

And 33 more parts of the site.

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