- Middle site
- 91
- Ahead by
- 7
Worth the mostAllow pages to be indexed+1
hawaii.com
Top 50%of the 263,918 sites mttr has read, at #103,473
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
81 now87 with itTop 25% from 85
#103,473to#46,78856,685 places up90 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 81 for its last 2 reads. 4 points take it into the top quarter.
Beside it on the board
- #103,471badgerwindowcleaning.com81
- #103,472eatandtravelwithus.com81
- #103,473hawaii.com81
- #103,474mobrickz.com81
- #103,475meetinireland.com81
8,660 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#103,473
- 87Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Trust and Act.
- Middle site
- 59
- Ahead by
- 14
Worth the mostAnswer the first question right under it+2
- Middle site
- 98
- Behind by
- 5
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Behind by
- 16
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page70135.4× typical
Words a page1,8153944.6× typical
Rules failing somewhere18144 more than typical
Half its pages answer in434 ms210 ms107% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 12 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points56,685 places up
Add a tap-to-call linkAct90 of 1001 in 3
Worth 3 points32,485 places up
Add a way to get in touchAct36 of 1001 in 2
Worth 2 points23,882 places up
Answer the first question right under itUnderstand41 of 1001 in 121
Worth 1 point each15,107 places up each
Phrase headings as questionsUnderstand33 of 1001 in 10
Put figures in tablesUnderstand41 of 1001 in 28
Add breadcrumb dataUnderstand41 of 1001 in 2
Describe imagesUnderstand44 of 1002 in 7
Fix description lengthsUnderstand39 of 1001 in 11
Add structured dataUnderstand19 of 1001 in 3
Replace unsupported sales claimsTrust31 of 1002 in 3
Set a share imageUnderstand59 of 1002 in 7
Allow pages to be indexedAccess6 of 1005 in 6
Show 6 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand7 of 1001 in 6
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Add lists or tablesUnderstand1 of 1001 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHawaii.com - Experience the Islands of Aloha
DescriptionPlan your perfect Hawaii vacation. Discover beaches, culture, and adventure across six stunning islands — Oʻahu, Maui, Kauaʻi, Hawaiʻi Island, Molokaʻi, and Lānaʻi.
First headingEXPERIENCE THE ISLANDS OF ALOHA
OpeningOʻahu · Maui · Molokaʻi · Hawaiʻi Island · Lānaʻi · Kauaʻi
3 changes so it reads plainly as what it is
- Rewrite the description
Its description is 164 characters and is cut off in results.
Agent instructions
On hawaii.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Kahului in the first words
The site is in Kahului, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On hawaii.com, name Kahului in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On hawaii.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.