- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+1
hawkcontractingllc.com
Top 50%of the 263,585 sites mttr has read, at #88,221
It scores 83.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
83 now85 with itTop 25% from 85
#88,221to#62,39425,827 places up26 of its 26 pages fail it. 1 in 11 ranked sites pass it.
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Where it ranks
2 points take it into the top quarter.
Beside it on the board
- #88,219bkccabinets.com83
- #88,2209brosconstruction.com83
- #88,221hawkcontractingllc.com83
- #88,222knollelectric.com83
- #88,223runningonrooftops.net83
8,785 sites score 83. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 83Now#88,221
- 85Fix description lengthsTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 6
Worth the mostFix description lengths+2
- Middle site
- 98
- Behind by
- 4
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read264418 fewer than typical
Links a page51358% below typical
Words a page16139459% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in1,588 ms210 ms656% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each25,827 places up each
Fix description lengthsUnderstand26 of 261 in 11
Add structured dataUnderstand12 of 261 in 3
Fix title lengthsUnderstand23 of 261 in 6
Describe imagesUnderstand23 of 262 in 7
Worth 1 point each17,387 places up each
Add depth to thin pagesUnderstand13 of 263 in 7
Phrase headings as questionsUnderstand12 of 261 in 10
Link straight to the final addressAccess25 of 261 in 2
Show 9 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Link to orphaned pagesAccessAbout the whole site3 in 4
Speed up the serverAccessAbout the whole site4 in 5
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand12 of 261 in 2
Link to your profilesTrustAbout the whole site4 in 7
Set a share imageUnderstand13 of 262 in 7
Use one main headingUnderstand4 of 261 in 4
Replace unsupported sales claimsTrust1 of 262 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome | HAWK Contracting LLC
DescriptionNone in the HTML
First headingNone in the HTML
OpeningFounded in 2015, HAWK Contracting brings over a decade of experience in the heavy civil construction industry. What began with signage, striping, and SWPPP has grown into a full-service civil operation supporting projects across Arizona.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On hawkcontractingllc.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On hawkcontractingllc.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Tempe in the first words
The site is in Tempe, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On hawkcontractingllc.com, name Tempe in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.