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heartlandlawns.com, read 3 days ago. Back to the report

88 to 100 in 20 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow901top 10%922933954965976987988989981098119812991399149915991699179918991910020full marks

Now #42,846 of 263,577Step 1 top 10%Step 20 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Phrase headings as questions

    +2 points, to 90, and #25,840, 17,006 places up, and into the top 10%

    Phrase at least one heading as the question a person would ask.

    86 pages, 70 of them under /services/

    See the pages
    • /about
    • /blog
    • /careers
    • /contact
    • /direct-mail
    • /free-quote
    • /gallery
    • /gallery/image-gallery
    • /gallery/video-gallery
    • /locations
    • and 76 more in the copied plan
  2. 2

    Remove ratings with no visible reviews

    +2 points, to 92

    Remove rating schema unless the reviews it counts are shown on the page.

    18 pages

    See the pages
    • /blog
    • /blog/benefits-of-aeration-overseeding
    • /blog/common-sprinkler-system-issues
    • /blog/fall-lawn-preparation
    • /blog/how-to-get-rid-of-mosquitoes-in-your-yard
    • /blog/lawn-weed-control-guide-nebraska
    • /blog/spring-lawn-preparation-and-treatment
    • /blog/summer-lawn-preparation
    • /blog/why-is-my-lawn-turning-brown
    • /blog/year-round-nebraska-lawn-care-calendar
    • and 8 more in the copied plan
  3. 3

    Show when guides were updated

    +1 point, to 93

    Show when the guide was last updated, and set dateModified in its schema.

    10 pages under /blog/

    See the pages
    • /blog/benefits-of-aeration-overseeding
    • /blog/common-sprinkler-system-issues
    • /blog/fall-lawn-preparation
    • /blog/how-to-get-rid-of-mosquitoes-in-your-yard
    • /blog/lawn-weed-control-guide-nebraska
    • /blog/spring-lawn-preparation-and-treatment
    • /blog/spring-tree-shrub-care
    • /blog/summer-lawn-preparation
    • /blog/why-is-my-lawn-turning-brown
    • /blog/year-round-nebraska-lawn-care-calendar
  4. 4

    Fix description lengths

    +2 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    79 pages, 55 of them under /services/

    See the pages
    • /
    • /blog/benefits-of-aeration-overseeding
    • /blog/common-sprinkler-system-issues
    • /blog/fall-lawn-preparation
    • /blog/how-to-get-rid-of-mosquitoes-in-your-yard
    • /blog/lawn-weed-control-guide-nebraska
    • /blog/spring-lawn-preparation-and-treatment
    • /blog/spring-tree-shrub-care
    • /blog/summer-lawn-preparation
    • /blog/why-is-my-lawn-turning-brown
    • and 69 more in the copied plan
  5. 5

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    73 pages, 70 of them under /services/

    See the pages
    • /
    • /blog/how-to-get-rid-of-mosquitoes-in-your-yard
    • /blog/why-is-my-lawn-turning-brown
    • /services/aeration-overseeding
    • /services/aeration-overseeding/bellevue-ne
    • /services/aeration-overseeding/bennington-ne
    • /services/aeration-overseeding/blair-ne
    • /services/aeration-overseeding/council-bluffs-ia
    • /services/aeration-overseeding/elkhorn-ne
    • /services/aeration-overseeding/gretna-ne
    • and 63 more in the copied plan
  6. 6

    Add breadcrumb data

    +1 point, to 97

    Add BreadcrumbList schema so the page has a place in the site.

    97 pages, 70 of them under /services/

    See the pages
    • /about
    • /blog
    • /blog/benefits-of-aeration-overseeding
    • /blog/common-sprinkler-system-issues
    • /blog/fall-lawn-preparation
    • /blog/how-to-get-rid-of-mosquitoes-in-your-yard
    • /blog/lawn-weed-control-guide-nebraska
    • /blog/spring-lawn-preparation-and-treatment
    • /blog/spring-tree-shrub-care
    • /blog/summer-lawn-preparation
    • and 87 more in the copied plan
  7. 7

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    88 pages, 70 of them under /services/

    See the pages
    • /
    • /about
    • /blog
    • /careers
    • /contact
    • /direct-mail
    • /free-quote
    • /gallery
    • /gallery/image-gallery
    • /gallery/video-gallery
    • and 78 more in the copied plan
  8. 8

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  10. 10

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  11. 11

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    6 pages under /blog/

    See the pages
    • /blog/common-sprinkler-system-issues
    • /blog/lawn-weed-control-guide-nebraska
    • /blog/spring-lawn-preparation-and-treatment
    • /blog/spring-tree-shrub-care
    • /blog/summer-lawn-preparation
    • /blog/year-round-nebraska-lawn-care-calendar
  12. 12

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    10 pages under /blog/

    See the pages
    • /blog/benefits-of-aeration-overseeding
    • /blog/common-sprinkler-system-issues
    • /blog/fall-lawn-preparation
    • /blog/how-to-get-rid-of-mosquitoes-in-your-yard
    • /blog/lawn-weed-control-guide-nebraska
    • /blog/spring-lawn-preparation-and-treatment
    • /blog/spring-tree-shrub-care
    • /blog/summer-lawn-preparation
    • /blog/why-is-my-lawn-turning-brown
    • /blog/year-round-nebraska-lawn-care-calendar
  13. 13

    List your profiles in your structured data

    +1 point, to 99

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  14. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  15. 15

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    14 pages

    See the pages
    • /about
    • /blog
    • /careers
    • /contact
    • /direct-mail
    • /free-quote
    • /gallery
    • /locations
    • /meet-team
    • /redeem-coupon
    • and 4 more in the copied plan
  16. 16

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    8 pages

    See the pages
    • /free-quote
    • /gallery
    • /gallery/image-gallery
    • /gallery/video-gallery
    • /locations
    • /meet-team
    • /services
    • /special-offers
  17. 17

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    5 pages

    See the pages
    • /free-quote
    • /gallery
    • /gallery/image-gallery
    • /locations
    • /meet-team
  18. 18

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    6 pages

    See the pages
    • /careers
    • /direct-mail
    • /meet-team
    • /privacy-policy
    • /referral
    • /welcome-home
  19. 19

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    4 pages

    See the pages
    • /careers
    • /direct-mail
    • /referral
    • /welcome-home
  20. 20

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    5 pages

    See the pages
    • /
    • /redeem-coupon
    • /services
    • /services/aeration-overseeding/lincoln-ne
    • /welcome-home
2 more, to tidy up after 100
  1. 21

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /privacy-policy
    • /redeem-coupon
  2. 22

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /gallery/video-gallery

What else the read found

Half its pages start answering within 195 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /services/tree-shrub-care/elkhorn-ne5.4 s
  • /services/landscaping/gretna-ne3.9 s
  • /services/landscaping/blair-ne3.9 s
  • /services/landscaping/council-bluffs-ia3.9 s
  • /services/landscaping/bennington-ne3.6 s

Fastest: /about, 11 ms. Heaviest: /services/aeration-overseeding, 37 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • DrupalPlatform
  • FastlyHosting
  • nginxServer
  • Google Tag ManagerAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: a Local business named Heartland Lawns. mttr does not check the profiles it names.

pages with strong signs
2
hidden characters
1
chat, markdown or placeholders left in
1
dashes per 1,000 words
1
  • /locations hidden characters a reader cannot see
  • /meet-team placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Fix description lengths, Replace unsupported sales claims and Fix title lengths1 page
  • /meet-team fails 9: Put the text in the HTML, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /locations fails 8: Put the text in the HTML, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /services fails 8: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /welcome-home fails 8: Use one main heading, Phrase headings as questions and Fix description lengths1 page
  • /careers fails 7: Use one main heading, Phrase headings as questions and Fix description lengths1 page
  • /direct-mail fails 7: Use one main heading, Phrase headings as questions and Fix description lengths1 page
  • /free-quote fails 7: Put the text in the HTML, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /gallery fails 7: Put the text in the HTML, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /redeem-coupon fails 7: Allow pages to be indexed, Phrase headings as questions and Fix description lengths1 page
  • /special-offers fails 7: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /privacy-policy fails 6: Allow pages to be indexed, Phrase headings as questions and Fix description lengths1 page

And 7 more parts of the site.

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