- Middle site
- 91
- Behind by
- 1
Worth the mostLink straight to the final address+1
heartwoodinsulation.com
Top 25%of the 76,922 sites of up to 10 pages, at #9,940
It scores 83.
A score says pages are well formed. It does not say an assistant cites the site.
Use one main heading
83 now88 with itTop 25% from 85
#87,797to#39,19348,604 places up9 of its 9 pages fail it. 1 in 4 ranked sites pass it.
Share
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
2 points take it into the top quarter.
Beside it on the board
- #87,795theknockturnal.com83
- #87,796templeterraceconcrete.com83
- #87,797heartwoodinsulation.com83
- #87,798plumbingservicestcharlesmo.com83
- #87,799aricchigia.com83
8,771 sites score 83. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 83Now#87,797
- 88Use one main headingTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 4
Worth the mostUse one main heading+5
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read94435 fewer than typical
Links a page61351% below typical
Words a page12239469% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in454 ms210 ms116% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points48,604 places up
Use one main headingUnderstand9 of 91 in 4
Worth 3 points33,442 places up
Fix description lengthsUnderstand9 of 91 in 11
Worth 2 points25,268 places up
Describe imagesUnderstand7 of 92 in 7
Worth 1 point each16,825 places up each
Link straight to the final addressAccess8 of 91 in 2
Set a share imageUnderstand6 of 92 in 7
Set each page's canonical addressAccess2 of 92 in 5
Fix title lengthsUnderstand2 of 91 in 6
Show 4 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 93 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
It reads clearly as trades and home services, the way an assistant matches a site to a question. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Palermo.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Real estate
- Law firms
What an assistant reads first
Home pageWhat it says
TitleHeartwood Insulation
DescriptionNone in the HTML
First headingNone in the HTML
OpeningWhether you're breaking ground on a new build or upgrading an older home, Heartwood brings over 10 years of cellulose insulation experience, from concept and consulting through installation and diagnostic testing, backed by free blower door tests and Efficiency Maine rebates.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On heartwoodinsulation.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On heartwoodinsulation.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Palermo in the first words
The site is in Palermo, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On heartwoodinsulation.com, name Palermo in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On heartwoodinsulation.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best insulation contractors near Palermo, ME? Its answer, and whether it cites heartwoodinsulation.com, shows here in a moment.