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heroicaconstruction.com, read 3 days ago. Back to the report

87 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow901top 10%912923944945956977988999991010011full marks

Now #50,001 of 263,586Step 1 top 10%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +3 points, to 90, and #25,820, 24,181 places up, and into the top 10%

    Write a meta description of 70 to 165 characters that summarizes the page.

    92 pages

    See the pages
    • /
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /3-secrets-construction-workers-safety
    • /active-learning-classroom-remodel
    • /affordable-housing-7-must-know-facts
    • /affordable-housing-weatherization-the-ripple-effect
    • /airbnb-housing-market
    • /author/eli-makovetsky
    • /author/heroicascons
    • /author/jhonnyleyva
    • and 82 more in the copied plan
  2. 2

    Link straight to the final address

    +1 point, to 91

    Point links and the sitemap at the final address, not at one that redirects.

    92 pages

    See the pages
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /3-secrets-construction-workers-safety
    • /active-learning-classroom-remodel
    • /affordable-housing-7-must-know-facts
    • /affordable-housing-weatherization-the-ripple-effect
    • /airbnb-housing-market
    • /author/eli-makovetsky
    • /author/heroicascons
    • /author/jhonnyleyva
    • /bonded-contractor
    • and 82 more in the copied plan
  3. 3

    Answer the first question right under it

    +1 point, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    22 pages

    See the pages
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /3-secrets-construction-workers-safety
    • /active-learning-classroom-remodel
    • /affordable-housing-weatherization-the-ripple-effect
    • /airbnb-housing-market
    • /community-development-corporation-preconstruction-ri
    • /construction-management-style-improvements
    • /dan-mckee-advance-ri-hispanic-heritage
    • /family-built-construction
    • /general-contractor-safety-emr
    • and 12 more in the copied plan
  4. 4

    Phrase headings as questions

    +2 points, to 94

    Phrase at least one heading as the question a person would ask.

    27 pages

    See the pages
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /3-secrets-construction-workers-safety
    • /active-learning-classroom-remodel
    • /affordable-housing-weatherization-the-ripple-effect
    • /airbnb-housing-market
    • /community-development-corporation-preconstruction-ri
    • /construction-management-style-improvements
    • /dan-mckee-advance-ri-hispanic-heritage
    • /family-built-construction
    • /general-contractor-safety-emr
    • and 17 more in the copied plan
  5. 5

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    16 pages

    See the pages
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /3-secrets-construction-workers-safety
    • /construction-management-style-improvements
    • /dan-mckee-advance-ri-hispanic-heritage
    • /general-contractor-safety-emr
    • /heroica-construction-celebrates-raimondos-plan-to-advance-ri-mbes
    • /heroicas-painting-gives-back-to-the-community
    • /hire-a-general-contractor
    • /multi-family-residential-construction-project
    • /painting-contractor-named-2008-entrepreneur-of-the-year
    • and 6 more in the copied plan
  6. 6

    Set a share image

    +1 point, to 95

    Set og:image so links to the page carry a picture.

    93 pages

    See the pages
    • /
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /3-secrets-construction-workers-safety
    • /active-learning-classroom-remodel
    • /affordable-housing-7-must-know-facts
    • /affordable-housing-weatherization-the-ripple-effect
    • /airbnb-housing-market
    • /author/eli-makovetsky
    • /author/heroicascons
    • /author/jhonnyleyva
    • and 83 more in the copied plan
  7. 7

    Fix title lengths

    +2 points, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    45 pages

    See the pages
    • /
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /author/eli-makovetsky
    • /author/heroicascons
    • /author/jhonnyleyva
    • /bonded-contractor
    • /builders-blog
    • /building-contractors-core-values
    • /building-materials-supplier
    • /category/educational
    • and 35 more in the copied plan
  8. 8

    Describe images

    +1 point, to 98

    Describe every content image in its alt text.

    38 pages

    See the pages
    • /
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /3-secrets-construction-workers-safety
    • /active-learning-classroom-remodel
    • /affordable-housing-weatherization-the-ripple-effect
    • /airbnb-housing-market
    • /community-development-corporation-preconstruction-ri
    • /construction-management-style-improvements
    • /dan-mckee-advance-ri-hispanic-heritage
    • /design-bid-build-as-an-architect
    • and 28 more in the copied plan
  9. 9

    Fix pages that fail to load

    +1 point, to 99

    Fix or remove the link. Every linked page should return 200.

    7 pages, 6 of them under /category/

    See the pages
    • /category/affordable-housing-general-contractors/general-contractor-contact
    • /category/community-development-corporations/general-contractor-contact
    • /category/construction-project-management/general-contractor-contact
    • /category/construction_safety/general-contractor-contact
    • /category/educational/general-contractor-contact
    • /category/general-construction-tips/general-contractor-contact
    • /cdn-cgi/l/email-protection
  10. 10

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  11. 11

    Put figures in tables

    +1 point, to 100, and full marks

    Where the guide compares options or gives figures, put them in a table.

    22 pages

    See the pages
    • /10000-small-businesses-rhode-island-goldman-sachs
    • /3-secrets-construction-workers-safety
    • /active-learning-classroom-remodel
    • /affordable-housing-weatherization-the-ripple-effect
    • /airbnb-housing-market
    • /community-development-corporation-preconstruction-ri
    • /construction-management-style-improvements
    • /dan-mckee-advance-ri-hispanic-heritage
    • /family-built-construction
    • /general-contractor-safety-emr
    • and 12 more in the copied plan
5 more, to tidy up after 100
  1. 12

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  2. 13

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    5 pages under /services/

    See the pages
    • /services/ground-up-construction
    • /services/interior-fit-out
    • /services/post-construction
    • /services/preconstruction
    • /services/self-performing-general-contractor
  3. 14

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /
    • /rhode-island-housing
  4. 15

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /builders-blog/page/2
  5. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /construction-subcontractor

What else the read found

Half its pages start answering within 448 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /portfolio/675-cottage-street1.3 s
  • /client-list1.1 s
  • /testimonials1.1 s
  • /rhode-island-housing1.0 s
  • /builders-blog958 ms

Fastest: /portfolio/mayoral_academy_elementary_school, 393 ms. Heaviest: /testimonials, 65 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Heroica Construction. mttr does not check the profiles it names.

pages with strong signs
10
hidden characters
11
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.2
  • /ourteam/rosalba-vengoechea hidden characters a reader cannot see
  • /construction-management-team hidden characters a reader cannot see
  • /ourteam/assistant-project-manager hidden characters a reader cannot see
  • /ourteam/jennifer-isabella hidden characters a reader cannot see
  • /ourteam/jhonny-leyva hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /10000-small-businesses-rhode-island-goldman-sachs fails 9: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /dan-mckee-advance-ri-hispanic-heritage fails 9: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /heroica-construction-celebrates-raimondos-plan-to-advance-ri-mbes fails 9: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /hire-a-general-contractor fails 9: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /multi-family-residential-construction-project fails 9: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /ribba-george-t-downing-leadership-award fails 9: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /seth-magaziner-ri-school-task-force fails 9: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /3-secrets-construction-workers-safety fails 8: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /community-development-corporation-preconstruction-ri fails 8: Answer the first question right under it, Phrase headings as questions and Fix description lengths1 page
  • /construction-management-style-improvements fails 8: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /general-contractor-safety-emr fails 8: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page

And 45 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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