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heygen.com, read 3 days ago. Back to the report

88 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow941top 10%9629939949959961007full marks

Now #40,062 of 263,582Step 1 top 10%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 94, and #7,441, 32,621 places up, and into the top 10%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /ai-glossary
    • /alternatives
    • /alternatives/heygen-vs-colossyan
    • /alternatives/heygen-vs-d-id
    • /alternatives/heygen-vs-deepbrain
    • /alternatives/heygen-vs-elai
    • /alternatives/heygen-vs-hourone
    • /apps
    • /apps/ai-face-swap
    • and 90 more in the copied plan
  2. 2

    Describe images

    +2 points, to 96

    Describe every content image in its alt text.

    72 pages, 43 of them under /tool/

    See the pages
    • /
    • /ai-glossary
    • /alternatives
    • /alternatives/heygen-vs-colossyan
    • /alternatives/heygen-vs-d-id
    • /alternatives/heygen-vs-deepbrain
    • /alternatives/heygen-vs-elai
    • /alternatives/heygen-vs-hourone
    • /apps
    • /apps/ai-face-swap
    • and 62 more in the copied plan
  3. 3

    Link straight to the final address

    +3 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /ai-glossary
    • /alternatives
    • /alternatives/heygen-vs-colossyan
    • /alternatives/heygen-vs-d-id
    • /alternatives/heygen-vs-deepbrain
    • /alternatives/heygen-vs-elai
    • /alternatives/heygen-vs-hourone
    • /apps
    • /apps/ai-face-swap
    • /apps/ai-image-generator
    • and 89 more in the copied plan
  4. 4

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  5. 5

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    12 pages

    See the pages
    • /alternatives
    • /alternatives/heygen-vs-colossyan
    • /alternatives/heygen-vs-deepbrain
    • /alternatives/heygen-vs-elai
    • /apps
    • /avatars/ai-influencer-generator
    • /customer-stories/komatsu
    • /model-context-protocol
    • /playbook
    • /real-estate
    • and 2 more in the copied plan
  6. 6

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    4 pages

    See the pages
    • /author/dylan-broda
    • /author/kevin-raheja
    • /real-estate
    • /research/stripe-projects
  7. 7

    Remove ratings with no visible reviews

    +1 point, to 100, and full marks

    Remove rating schema unless the reviews it counts are shown on the page.

    3 pages under /tool/

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /tool/create-your-own-avatar
    • /tool/online-video-trimmer
    • /tool/video-template
2 more, to tidy up after 100
  1. 8

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    2 pages

    See the pages
    • /ai-glossary
    • /customer-stories/komatsu
  2. 9

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /tool/onboarding-video-maker
    • /tool/video-gpt

Done since the first read

  1. Answer the first question right under it

    Done, seen on the read of October 22. It failed on 1 page before.

  2. Set each page's canonical address

    Done, seen on the read of October 22. It failed on 1 page before.

  3. Put figures in tables

    Done, seen on the read of October 22. It failed on 1 page before.

  4. Allow pages to be indexed

    Done, seen on the read of October 22. It failed on 1 page before.

  5. Add a way to get in touch

    Done, seen on the read of October 22. It failed on 1 page before.

  6. Use one main heading

    Done, seen on the read of October 22. It failed on 2 pages before.

What else the read found

Half its pages start answering within 283 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /tool/youtube-intro-maker2.4 s
  • /tool/wedding-invitation-video2.3 s
  • /tool/tribute-video-maker2.1 s
  • /tool/patient-education-videos2.1 s
  • /tool/save-the-date-video-maker2.0 s

Fastest: /avatars/ai-human-generator, 35 ms. Heaviest: /tool/image-to-video, 72 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • CloudflareHosting
  • VercelHosting
  • Google Tag ManagerAnalytics
  • Cloudflare Web AnalyticsAnalytics
page with strong signs
1
hidden characters
4
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.4
  • /alternatives/heygen-vs-elai hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add a tap-to-call link, Match structured data to the page and Describe images1 page
  • /real-estate fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /ai-glossary fails 4: Add a tap-to-call link, Describe images and Fix title lengths1 page
  • /alternatives fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /apps fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /model-context-protocol fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /use-cases fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /customer-stories fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /playbook fails 3: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /author fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /integrations fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /master-saas-agreement fails 2: Add a tap-to-call link and Link straight to the final address1 page

And 11 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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