- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
higginbotham.com
Top 10%of the 263,582 sites mttr has read, at #20,202
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Show sources on guides
91 now95 with itTop 5% from 93
#20,202to#4,96015,242 places up56 of its 94 pages fail it. 1 in 2 ranked sites pass it.
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Where it ranks
Up 243,380 places since Oct 14, from #263,582. 2 points take it into the top 5%.
Beside it on the board
- #20,200agc-utah.org91
- #20,201bryanthvac.com91
- #20,202higginbotham.com91
- #20,203gordonsheatingandair.com91
- #20,204architectureartdesigns.com91
5,725 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#20,202
- 95Show sources on guidesTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 29
Worth the mostPut figures in tables+2
- Middle site
- 98
- Behind by
- 14
Worth the mostShow sources on guides+4
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read944450 more than typical
Links a page74135.7× typical
Words a page1,4103943.6× typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in57 ms210 ms73% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points15,242 places up
Show sources on guidesTrust56 of 941 in 2
Worth 2 points each9,408 places up each
Put figures in tablesUnderstand92 of 941 in 28
Answer the first question right under itUnderstand36 of 941 in 121
Link straight to the final addressAccess93 of 941 in 2
Worth 1 point each5,092 places up each
Phrase headings as questionsUnderstand23 of 941 in 10
Add lists or tablesUnderstand16 of 941 in 2
Show 2 more fixes
Worth under a point each
Set a share imageUnderstand2 of 942 in 7
Replace unsupported sales claimsTrust1 of 942 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleInsurance Brokers Who Provide Solutions | Higginbotham
DescriptionDiscover insurance, financial and HR solutions built around you, with year-round service and personal care at Higginbotham.
First headingInsurance Brokers Who are Principled, Perceptive and Personal
OpeningUse of search implies consent to our privacy policy.
1 change so it reads plainly as what it is
- Name Fort Worth in the first words
The site is in Fort Worth, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On higginbotham.com, name Fort Worth in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best insurance agencies near Fort Worth, TX? Its answer, and whether it cites higginbotham.com, shows here in a moment.