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higherlogic.com, read 3 days ago. Back to the report

85 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow911top 10%9429639849859869879889999910991110012full marks

Now #62,401 of 263,590Step 1 top 10%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 91, and #20,086, 42,315 places up, and into the top 10%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /1-2
    • /analytics-reporting
    • /b2b-b2c-landing-page
    • /basic-communications-implementation
    • /basic-data-migration
    • /basic-thrive-community-implementation
    • /basic-thrive-marketing-implementation
    • /become-a-partner
    • /blog
    • and 90 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    76 pages

    See the pages
    • /b2b-b2c-landing-page
    • /basic-communications-implementation
    • /basic-data-migration
    • /basic-thrive-community-implementation
    • /basic-thrive-marketing-implementation
    • /blog
    • /communications-coaching
    • /communications-platinum
    • /communications-strategy-consultation
    • /community-branding
    • and 66 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /1-2
    • /analytics-reporting
    • /b2b-b2c-landing-page
    • /basic-communications-implementation
    • /basic-data-migration
    • /basic-thrive-community-implementation
    • /basic-thrive-marketing-implementation
    • /become-a-partner
    • /blog
    • /careers/floyd
    • and 89 more in the copied plan
  4. 4

    Set a share image

    +2 points, to 98

    Set og:image so links to the page carry a picture.

    93 pages

    See the pages
    • /
    • /1-2
    • /analytics-reporting
    • /b2b-b2c-landing-page
    • /basic-communications-implementation
    • /basic-data-migration
    • /basic-thrive-community-implementation
    • /basic-thrive-marketing-implementation
    • /become-a-partner
    • /blog
    • and 83 more in the copied plan
  5. 5

    Describe images

    Under a point

    Describe every content image in its alt text.

    27 pages

    See the pages
    • /
    • /1-2
    • /analytics-reporting
    • /b2b-b2c-landing-page
    • /become-a-partner
    • /blog
    • /careers/floyd
    • /community-for-product-teams
    • /customer-success-community
    • /customer-support-community
    • and 17 more in the copied plan
  6. 6

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /the-odds-are-in-your-favor-with-a-purpose-built-community
  7. 7

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /the-odds-are-in-your-favor-with-a-purpose-built-community
  8. 8

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages

    See the pages
    • /community-for-product-teams
    • /customer-success-community
    • /customer-support-community
  9. 9

    Phrase headings as questions

    +1 point, to 99

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /the-odds-are-in-your-favor-with-a-purpose-built-community
  10. 10

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /the-odds-are-in-your-favor-with-a-purpose-built-community
  11. 11

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    15 pages

    See the pages
    • /blog
    • /careers/floyd
    • /careers/jobs
    • /communications-coaching
    • /communications-strategy-consultation
    • /community-essentials-for-customers
    • /coveo-search-platform-configuration-services-description
    • /history
    • /partnerships
    • /podcasts
    • and 5 more in the copied plan
  12. 12

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    10 pages

    See the pages
    • /legal/dpa
    • /sample-page
    • /search
    • /standard-thrive-marketing-implementation
    • /thrive-jobs
    • /thrive-marketing-plus
    • /thrive-marketing-plus-2
    • /vanilla-advanced-strategic-workshops
    • /vanilla-content-strategy
    • /vanilla-premium-implementation
2 more, to tidy up after 100
  1. 13

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    4 pages

    See the pages
    • /podcasts
    • /thrive
    • /thrive/product-updates
    • /why-community
  2. 14

    Remove ratings with no visible reviews

    Under a point

    Remove rating schema unless the reviews it counts are shown on the page.

    1 page

    See the pages
    • /solutions/member-retention

Done since the first read

  1. Set each page's canonical address

    Done, seen on the read of October 17. It failed on 44 pages before.

  2. Put the text in the HTML

    Done, seen on the read of October 17. It failed on 23 pages before.

  3. Show when guides were updated

    Done, seen on the read of October 17. It failed on 406 pages before.

  4. Add depth to thin pages

    Done, seen on the read of October 17. It failed on 84 pages before.

  5. Allow pages to be indexed

    Done, seen on the read of October 17. It failed on 9 pages before.

  6. Fix pages that fail to load

    Done, seen on the read of October 17. It failed on 180 pages before.

  7. Name the publisher

    Done, seen on the read of October 17. It failed on 406 pages before.

  8. Add a way to get in touch

    Done, seen on the read of October 17. It failed on 35 pages before.

  9. Make near-copy pages distinct

    Done, seen on the read of October 17. It failed on 1 page before.

  10. Match structured data to the page

    Done, seen on the read of October 17. It failed on 406 pages before.

  11. Show sources on guides

    Done, seen on the read of October 17. It failed on 118 pages before.

  12. Add structured data

    Done, seen on the read of October 17. It failed on 40 pages before.

  13. Bring deep pages closer to home

    Done, seen on the read of October 17. It failed on 47 pages before.

What else the read found

Half its pages start answering within 189 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /legal/dpa525 ms
  • /higherlogiconlinecommunity211 ms
  • /legal/ccpa210 ms
  • /vanilla-launch-concierge208 ms
  • /basic-data-migration205 ms

Fastest: /, 36 ms. Heaviest: /communityplatinum, 27 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • HubSpotMarketing
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Higher Logic. mttr does not check the profiles it names.

  • Xhigherlogic
  • Facebookhigherlogic
  • LinkedInhigher-logic
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add a tap-to-call link, Describe images and Set a share image1 page
  • /podcasts fails 7: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /the-odds-are-in-your-favor-with-a-purpose-built-community fails 7: Answer the first question right under it, Add a tap-to-call link and Phrase headings as questions1 page
  • /thrive-jobs fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /blog fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /partnerships fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /sample-page fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /search fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /vanilla-b2c fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /b2b-b2c-landing-page fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /communications-coaching fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /communications-strategy-consultation fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page

And 76 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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