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homebridge.com, read 1 day ago. Back to the report

91 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9191 nownow931top 5%9529639749759869979981009full marks

Now #25,375 of 263,586Step 1 top 5%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Match structured data to the page

    +2 points, to 93, and #10,783, 14,592 places up, and into the top 5%

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    25 pages, 15 of them under /products/

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /products/heloc
    • /products/heloc/debt-consolidation-calculator
    • /products/heloc/heloc-calculator
    • /products/heloc/heloc-calculators
    • /products/heloc/heloc-faqs
    • /products/heloc/homebridge-heloc-terms-of-use
    • /products/heloc/licenses
    • /products/heloc/resources
    • /products/heloc/resources/heloc-requirements
    • /products/heloc/resources/heloc-vs-cash-out-refinance
    • and 15 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    41 pages

    See the pages
    • /accessibility
    • /careers
    • /careers/corporate
    • /ccpa-vcr-form
    • /contact-us
    • /disclosure
    • /home-mortgage-disclosure-act-notice
    • /joel-katz
    • /licensing
    • /privacy-policy
    • and 31 more in the copied plan
  3. 3

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    12 pages

    See the pages
    • /accessibility
    • /careers/corporate
    • /ccpa-vcr-form
    • /disclosure
    • /home-mortgage-disclosure-act-notice
    • /licensing
    • /privacy-policy
    • /privacychoices
    • /products/heloc/homebridge-heloc-terms-of-use
    • /products/heloc/licenses
    • and 2 more in the copied plan
  4. 4

    Make near-copy pages distinct

    +1 point, to 97

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  5. 5

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    10 pages

    See the pages
    • /
    • /products/heloc
    • /products/heloc/heloc-calculators
    • /products/heloc/licenses
    • /products/heloc/resources
    • /products/heloc/resources/heloc-vs-cash-out-refinance
    • and 4 more in the copied plan
  6. 6

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    9 pages, 6 of them under /products/

    See the pages
    • /products/heloc
    • /products/heloc/debt-consolidation-calculator
    • /products/heloc/heloc-calculator
    • /products/heloc/heloc-calculators
    • /products/heloc/homebridge-heloc-terms-of-use
    • /products/heloc/licenses
    • and 3 more in the copied plan
  7. 7

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    18 pages

    See the pages
    • /
    • /careers
    • /joel-katz
    • /products/heloc/resources/heloc-requirements
    • /products/heloc/resources/heloc-vs-cash-out-refinance
    • /products/heloc/resources/how-to-get-a-heloc
    • /products/heloc/resources/how-to-use-home-equity
    • /products/heloc/resources/is-a-heloc-a-good-idea
    • /products/heloc/resources/what-is-a-heloc
    • /products/heloc/resources/what-is-home-equity
    • and 8 more in the copied plan
  8. 8

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /
    • /products/heloc/resources
  9. 9

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    5 pages, 3 of them under /products/heloc/

    See the pages
    • /careers/corporate
    • /disclosure
    • /products/heloc/heloc-faqs
    • /products/heloc/licenses
    • /products/heloc/resources
7 more, to tidy up after 100
  1. 10

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages under /products/heloc/

    See the pages
    • /products/heloc/debt-consolidation-calculator
    • /products/heloc/homebridge-heloc-terms-of-use
    • /products/heloc/resources
  2. 11

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /
    • /careers
    • and 1 more in the copied plan
  3. 12

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    2 pages

    See the pages
    • /products/heloc/homebridge-heloc-terms-of-use
    • /products/heloc/licenses
  4. 13

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    2 pages

    See the pages
    • /products/heloc/homebridge-heloc-terms-of-use
    • /products/heloc/licenses
  5. 14

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /careers/corporate
  6. 15

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  7. 16

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

What else the read found

Half its pages take over 968 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /licensing1.3 s
  • /products/heloc1.2 s
  • /products/heloc/resources/heloc-requirements1.2 s
  • /products/heloc/resources/how-to-get-a-heloc1.1 s
  • /ccpa-vcr-form1.1 s

Fastest: /who-we-are, 91 ms. Heaviest: /products/heloc, 83 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • FastlyHosting
  • nginxServer
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: a Corporation named Homebridge Financial Services, Inc.. mttr does not check the profiles it names.

  • WikipediaHomeBridge_Financial_Services
  • Facebookmyhomebridge
  • LinkedInmycompany
  • Xmyhomebridge
  • YouTubehomebridgeincmortgage
page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.9
  • /careers hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /careers fails 3: Use one main heading, Describe images and Link straight to the final address1 page
  • /disclosure fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /accessibility fails 2: Fix description lengths and Link straight to the final address1 page
  • /ccpa-vcr-form fails 2: Fix description lengths and Link straight to the final address1 page
  • /home-mortgage-disclosure-act-notice fails 2: Fix description lengths and Link straight to the final address1 page
  • /joel-katz fails 2: Describe images and Link straight to the final address1 page
  • /licensing fails 2: Fix description lengths and Link straight to the final address1 page
  • /privacy-policy fails 2: Fix description lengths and Link straight to the final address1 page
  • /privacychoices fails 2: Fix description lengths and Link straight to the final address1 page
  • /search-the-homebridge-website fails 2: Fix description lengths and Link straight to the final address1 page
  • /texas-mortgage-banker-notice fails 2: Fix description lengths and Link straight to the final address1 page

And 4 more parts of the site.

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