- Middle site
- 91
- Behind by
- 4
Worth the mostFix pages that fail to load+3
hooters.com
75 of 100ahead of 44% of the sites mttr has read
Its strongest stage is Trust, at 98 against the middle site's 98. 1 fix, 7 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 58,182 places up
- 75Now#146,935
- 82Add structured data#88,753
The top half of every site starts at 77. The middle site in Clearwater, FL scores 87.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 13,435 places since Oct 20, from #160,461. 2 points take it into the top half.
Beside it on the board
- #147,024safeguardpestsolutions.com75
- #147,025apycom.com75
- #147,026hooters.com75
- #147,027mashed.com75
- #147,028bernsteinbear.com75
6,998 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Clearwater, FL
- #13jsplumbingserviceinc.com99
- #2solartechelec.com98
- #3karolywindows.com96
- #96hooters.com75
The middle site in Clearwater, FL scores 87.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 3
Worth the mostAdd structured data+7
- Middle site
- 98
- Level with it
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page23131.8× typical
Words a page54339438% above typical
Rules failing somewhere17143 more than typical
Half its pages answer in75 ms210 ms64% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each58,273 places up each
Add structured dataUnderstand82 of 1001 in 3
Add a tap-to-call linkAct82 of 1001 in 3
Worth 3 points23,532 places up
Fix pages that fail to loadAccess18 of 1003 in 4
Worth 2 points each15,323 places up each
Fix title lengthsUnderstand49 of 1001 in 6
Fix description lengthsUnderstand43 of 1001 in 11
Link straight to the final addressAccess81 of 1001 in 2
Use one main headingUnderstand25 of 1001 in 4
Show 10 more fixes
Worth 1 point each7,647 places up each
Put the text in the HTMLAccess1 of 1002 in 3
Settle on one addressAccessAbout the whole site2 in 3
Describe imagesUnderstand9 of 1002 in 7
Replace unsupported sales claimsTrust5 of 1002 in 3
Set each page's canonical addressAccess1 of 1002 in 5
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Add a way to get in touchAct1 of 1001 in 2
Set a share imageUnderstand2 of 1002 in 7
How AI reads this site
It reads mostly as restaurants and cafes, and a little like agencies and studios. 6 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is in Clearwater.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleHooters Restaurants | Online Ordering, Takeout, Delivery
DescriptionAt Hooters, you'll find craveable food and wings, cold beer, sports, and of course, Hooters Girls. View our menu online and find a location near you. Order online for takeout or delivery!
First headingNone in the HTML
OpeningHooters is rebuilding trust – one wing, one customer, one family at a time.
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On hooters.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On hooters.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Rewrite the description
Its description is 187 characters and is cut off in results.
Agent instructions
On hooters.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Clearwater in the first words
The site is in Clearwater, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On hooters.com, name Clearwater in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On hooters.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Restaurants and cafes), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Restaurants and cafes. Mixed on one page, neither reads plainly.
Agent instructions
On hooters.com, find where the site mixes Restaurants and cafes with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best restaurants near Clearwater, FL? Its answer, and whether it cites hooters.com, shows here in a moment.