- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
houseofguitars.com
Top 10%of the 265,013 sites mttr has read, at #19,239
It scores 92.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
92 now95 with itTop 5% from 93
#19,239to#4,97914,260 places up92 of its 100 pages fail it. 1 in 11 ranked sites pass it.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 92 for its last 3 reads. 1 point takes it into the top 5%.
Beside it on the board
- #19,237dig-itexcavating.com92
- #19,238narrativelandscape.com92
- #19,239houseofguitars.com92
- #19,240protecindustrialdoors.com92
- #19,2410991termite.com92
5,027 sites score 92. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 92Now#19,239
- 95Fix description lengthsTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 14
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page111317% below typical
Words a page14239464% below typical
Rules failing somewhere5149 fewer than typical
Half its pages answer in3,898 ms210 ms1756% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
5 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points each14,260 places up each
Fix description lengthsUnderstand92 of 1001 in 11
Describe imagesUnderstand86 of 1002 in 7
Worth 1 point8,398 places up
Set a share imageUnderstand91 of 1002 in 7
Show 2 more fixes
Worth under a point each
Speed up the serverAccessAbout the whole site4 in 5
Fix title lengthsUnderstand10 of 1001 in 6
How AI reads this site
It reads closest to law firms, but only loosely. 2 changes would make it plainer.
It reads as
Law firmsIt says it is in Rochester.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Auto repair and dealers
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleGuitar Store in Rochester, NY | House of Guitars
DescriptionShop new, used, and vintage guitars, musical instruments, vinyl records, CDs, and more at House of Guitars. Visit our legendary music store today.
First headingHouse of Guitars® Will Deepen Your Music Fixation
OpeningPick your new guitar out in person by visiting House of Guitars right on Titus Ave in Rochester, NY, or rock out from the comfort of your couch by shopping online – we ship nationwide!
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On houseofguitars.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On houseofguitars.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best music stores near Rochester, NY? Its answer, and whether it cites houseofguitars.com, shows here in a moment.