- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
iaem.org
Top 50%of the 263,584 sites mttr has read, at #71,170
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Add a way to get in touch
84 now93 with itTop 25% from 85
#71,170to#10,79160,379 places up100 of its 100 pages fail it. 1 in 2 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 84 for its last 3 reads. 1 point takes it into the top quarter.
Beside it on the board
- #71,168expertmarket.com84
- #71,169911restorationboston.com84
- #71,170iaem.org84
- #71,171thetopmeal.com84
- #71,172enterprisedt.com84
8,600 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#71,170
- 93Add a way to get in touchTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Act.
- Middle site
- 59
- Ahead by
- 24
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 14
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page43133.3× typical
Words a page43739411% above typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in56 ms210 ms73% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points60,379 places up
Add a way to get in touchAct100 of 1001 in 2
Worth 3 points24,490 places up
Fix description lengthsUnderstand100 of 1001 in 11
Worth 2 points16,918 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point8,754 places up
Fix title lengthsUnderstand27 of 1001 in 6
Show 4 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand13 of 1002 in 7
Use one main headingUnderstand6 of 1001 in 4
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 4 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Falls Church.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Real estate
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleHome - IAEM - International Association of Emergency Managers (ASMI AMC)
DescriptionNone in the HTML
First headingInternational Association of Emergency Managers
OpeningOctober 27, 2026 – Join IAEM Canada on Oct. 27 at 1:00 p.m. EDT for a live Q&A webinar with Canadian Certification Commissioners to learn more about the AEM® and CEM® designations. Bring your questions about eligibility, the application process, and next steps.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On iaem.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On iaem.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Falls Church in the first words
The site is in Falls Church, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On iaem.org, name Falls Church in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On iaem.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.