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ians.com, read 10 hours ago. Back to the report

91 to 100 in 5 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9191 nownow941top 5%9529639841005full marks

Now #21,487 of 263,590Step 1 top 5%Step 5 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +3 points, to 94, and #7,427, 14,060 places up, and into the top 5%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    75 pages under /blog/

    See the pages
    • /blog/12-steps-to-build-and-improve-your-privacy-program
    • /blog/6-key-phases-of-an-effective-global-threat-response-playbook
    • /blog/8-ways-to-mitigate-chatgpt-and-generative-ai-risks
    • /blog/ai-governance-tech-problems-without-tech-solutions
    • /blog/ai-is-reshaping-the-security-org-chart
    • /blog/best-practices-for-macos-logging-monitoring
    • /blog/build-an-effective-bcdr-plan-for-the-cloud
    • /blog/create-security-metrics-that-connect-back-to-the-business
    • /blog/enhancing-cyber-resilience-leveraging-ai-and-external-service-providers
    • /blog/grc-trends-for-2025-building-resilient-programs-for-the-future
    • and 65 more in the copied plan
  2. 2

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    91 pages under /blog/

    See the pages
    • /blog/12-steps-to-build-and-improve-your-privacy-program
    • /blog/6-key-phases-of-an-effective-global-threat-response-playbook
    • /blog/8-ways-to-mitigate-chatgpt-and-generative-ai-risks
    • /blog/ai-governance-tech-problems-without-tech-solutions
    • /blog/ai-is-reshaping-the-security-org-chart
    • /blog/ai-powered-cyberattacks-what-s-real-what-s-hype
    • /blog/best-practices-for-preventing-social-media-account-takeover
    • /blog/best-practices-to-manage-and-reduce-phishing-risk
    • /blog/build-an-effective-bcdr-plan-for-the-cloud
    • /blog/ciso-challenges-in-data-security-best-practices-for-privacy-compliance
    • and 81 more in the copied plan
  3. 3

    Describe images

    +1 point, to 96

    Describe every content image in its alt text.

    92 pages, 90 of them under /blog/

    See the pages
    • /
    • /about
    • /blog/12-steps-to-build-and-improve-your-privacy-program
    • /blog/6-key-phases-of-an-effective-global-threat-response-playbook
    • /blog/8-ways-to-mitigate-chatgpt-and-generative-ai-risks
    • /blog/ai-governance-tech-problems-without-tech-solutions
    • /blog/ai-powered-cyberattacks-what-s-real-what-s-hype
    • /blog/best-practices-for-macos-logging-monitoring
    • /blog/best-practices-for-preventing-social-media-account-takeover
    • /blog/best-practices-to-manage-and-reduce-phishing-risk
    • and 82 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 97 of them under /blog/

    See the pages
    • /about
    • /blog
    • /blog/12-steps-to-build-and-improve-your-privacy-program
    • /blog/6-key-phases-of-an-effective-global-threat-response-playbook
    • /blog/8-ways-to-mitigate-chatgpt-and-generative-ai-risks
    • /blog/ai-governance-tech-problems-without-tech-solutions
    • /blog/ai-is-reshaping-the-security-org-chart
    • /blog/ai-powered-cyberattacks-what-s-real-what-s-hype
    • /blog/best-practices-for-macos-logging-monitoring
    • /blog/best-practices-for-preventing-social-media-account-takeover
    • and 89 more in the copied plan
  5. 5

    Phrase headings as questions

    +2 points, to 100, and full marks

    Phrase at least one heading as the question a person would ask.

    54 pages under /blog/

    See the pages
    • /blog/12-steps-to-build-and-improve-your-privacy-program
    • /blog/6-key-phases-of-an-effective-global-threat-response-playbook
    • /blog/ai-governance-tech-problems-without-tech-solutions
    • /blog/ai-is-reshaping-the-security-org-chart
    • /blog/build-an-effective-bcdr-plan-for-the-cloud
    • /blog/create-security-metrics-that-connect-back-to-the-business
    • /blog/enhancing-cyber-resilience-leveraging-ai-and-external-service-providers
    • /blog/grc-trends-for-2025-building-resilient-programs-for-the-future
    • /blog/how-ians-helped-a-client-build-a-zero-trust-program
    • /blog/how-security-organizations-are-evolving-5-key-findings-for-cisos
    • and 44 more in the copied plan
6 more, to tidy up after 100
  1. 6

    Let AI crawlers in

    Under a point

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  2. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  3. 8

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  4. 9

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    20 pages under /blog/

    See the pages
    • /blog/ai-is-reshaping-the-security-org-chart
    • /blog/ai-powered-cyberattacks-what-s-real-what-s-hype
    • /blog/how-ai-is-expected-to-shape-security-budgets-in-2027
    • /blog/how-ians-helped-a-client-build-a-zero-trust-program
    • /blog/how-to-establish-an-effective-data-governance-committee
    • /blog/ians-research/10-cybersecurity-training-tips-for-security-awareness-month-2025
    • /blog/ians-research/2022-ciso-compensation-benchmark-report-preview
    • /blog/ians-research/2022-security-budget-benchmark-report-preview
    • /blog/ians-research/2023-sec-cyber-disclosure-guidance
    • /blog/ians-research/2024-cyber-predictions-apis
    • and 10 more in the copied plan
  5. 10

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    7 pages, 5 of them under /blog/

    See the pages
    • /
    • /blog
    • /blog/how-ians-helped-a-client-build-a-zero-trust-program
    • /blog/ians-research/3-keys-to-retaining-cybersecurity-talent
    • /blog/ians-research/4-steps-to-customize-a-risk-framework
    • /blog/ians-research/achieving-resilience-through-zero-trust
    • /blog/ians-research/address-the-top-6-objections-to-zero-trust-in-healthcare
  6. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    4 pages under /blog/

    See the pages
    • /blog/ai-is-reshaping-the-security-org-chart
    • /blog/ians-research/2022-ciso-compensation-benchmark-report-preview
    • /blog/ians-research/2023-sec-cyber-disclosure-guidance
    • /blog/ians-research/ai-controls-reduce-risk-organizational-readiness-builds-confidence

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

What else the read found

Half its pages start answering within 52 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /blog185 ms
  • /blog/12-steps-to-build-and-improve-your-privacy-program179 ms
  • /blog/6-key-phases-of-an-effective-global-threat-response-playbook158 ms
  • /blog/8-ways-to-mitigate-chatgpt-and-generative-ai-risks153 ms
  • /152 ms

Fastest: /blog/ians-research/best-practices-for-secure-and-effective-third-party-pocs, 34 ms. Heaviest: the home page, 102 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Microsoft ClarityAnalytics
  • HubSpotMarketing

From the structured data on its home page, as the site says it: an Organization named IANS. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Replace unsupported sales claims1 page
  • /about fails 2: Describe images and Link straight to the final address1 page
  • /blog fails 2: Replace unsupported sales claims and Link straight to the final address1 page
  • /blog/ 97 fail a rule. Worst: /blog/how-ians-helped-a-client-build-a-zero-trust-program, 7 rules97 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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