- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
icebox.com
Top 5%of the 263,590 sites mttr has read, at #6,407
It scores 95.
A score says pages are well formed. It does not say an assistant cites the site.
Match structured data to the page
95 now98 with itTop 1% from 97
#6,407to#6375,770 places up98 of its 100 pages fail it. 3 in 7 ranked sites pass it.
Share
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 95 for its last 2 reads. 2 points take it into the top 1%.
Beside it on the board
- #6,405surreydeckandfence.com95
- #6,406statonslandscapinginc.com95
- #6,407icebox.com95
- #6,408upack.com95
- #6,409gothunderwolves.com95
2,480 sites score 95. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 95Now#6,407
- 98Match structured data to the pageTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 31
Worth the mostMatch structured data to the page+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page59134.6× typical
Words a page6173941.6× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in215 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 2 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points5,770 places up
Match structured data to the pageUnderstand98 of 1003 in 7
Worth 2 points4,352 places up
Link straight to the final addressAccess99 of 1001 in 2
Show 10 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Describe imagesUnderstand6 of 1002 in 7
Fix description lengthsUnderstand5 of 1001 in 11
Fix title lengthsUnderstand3 of 1001 in 6
Add structured dataUnderstand1 of 1001 in 3
Add a way to get in touchAct1 of 1001 in 2
Set each page's canonical addressAccess1 of 1002 in 5
Use one main headingUnderstand1 of 1001 in 4
Add a tap-to-call linkAct1 of 1001 in 3
Set a share imageUnderstand1 of 1002 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleIcebox Diamonds & Watches | Fine Jewelry & Luxury Watches
DescriptionShop Icebox Diamonds & Watches for diamond jewelry, gold chains, engagement rings, pendants, bracelets, earrings, luxury watches, custom pieces, and fine jewelry gifts.
First headingNone in the HTML
OpeningDiamond pieces and exclusive giveaways created for the AE 3 Atlanta launch.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On icebox.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 168 characters and is cut off in results.
Agent instructions
On icebox.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best jewelry stores near Atlanta, GA? Its answer, and whether it cites icebox.com, shows here in a moment.