- Middle site
- 91
- Behind by
- 14
Worth the mostPublish a sitemap+2
idsoftware.com
51 of 100ahead of 5% of the sites mttr has read
It comes closest to the middle site on Trust, at 86 against 98. 4 fixes, 28 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 134,872 places up
- 51Now#249,204
- 60Add a way to get in touch#216,809
- 67Add structured data#191,331
- 74Add a tap-to-call link#153,078
- 79Use one main heading#114,332
The top half of every site starts at 77. The middle site in Richardson, TX scores 84.
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Where it ranks
Held at 51 for its last 2 reads. 26 points take it into the top half.
Beside it on the board
- #249,326thedreambox.neocities.org51
- #249,327cloud.dataforest.net51
- #249,328idsoftware.com51
- #249,329joe2-0.com51
- #249,330fruitmelt.neocities.org51
9,035 sites score 51. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Richardson, TX
- #1richardsonlocksmithstore.com98
- #2mconcretegroup.com96
- #3apmg-international.com95
- #68idsoftware.com51
The middle site in Richardson, TX scores 84.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 35
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 12
Worth the mostReplace unsupported sales claims+3
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read14443 fewer than typical
Links a page11392% below typical
Words a page7363941.9× typical
Rules failing somewhere1314About typical
Half its pages answer in189 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points32,519 places up
Add a way to get in touchAct1 of 11 in 2
Worth 7 points each26,410 places up each
Add structured dataUnderstand1 of 11 in 3
Add a tap-to-call linkAct1 of 11 in 3
Worth 5 points20,153 places up
Use one main headingUnderstand1 of 11 in 4
Worth 4 points each17,315 places up each
Fix title lengthsUnderstand1 of 11 in 6
Fix description lengthsUnderstand1 of 11 in 11
Describe imagesUnderstand1 of 12 in 7
Worth 3 points13,995 places up
Replace unsupported sales claimsTrust1 of 12 in 3
Worth 2 points each11,981 places up each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Set each page's canonical addressAccess1 of 12 in 5
Show 2 more fixes
Worth 1 point each1,350 places up each
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess1 of 11 in 2
How AI reads this site
It reads closest to trades and home services, but only loosely. 5 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Richardson.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Software and SaaS
- Agencies and studios
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On idsoftware.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On idsoftware.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On idsoftware.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Richardson in the first words
The site is in Richardson, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On idsoftware.com, name Richardson in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On idsoftware.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.