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ie.whiteclaw.com, read 4 days ago. Back to the report

84 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8484 nownow911top 25%932953954965966967978989991010011full marks

Now #72,788 of 263,577Step 1 top 25%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 91, and #20,119, 52,669 places up, and into the top 25%

    Add a tap-to-call phone link.

    27 pages

    See the pages
    • /
    • /contact-us
    • /contest
    • /faq
    • /flavours
    • /flavours/black-cherry
    • /flavours/mango
    • /flavours/natural-lime
    • /flavours/passion-fruit
    • /flavours/pineapple
    • and 17 more in the copied plan
  2. 2

    Describe images

    +2 points, to 93

    Describe every content image in its alt text.

    21 pages

    See the pages
    • /
    • /flavours
    • /flavours/black-cherry
    • /flavours/mango
    • /flavours/natural-lime
    • /flavours/passion-fruit
    • /flavours/pineapple
    • /flavours/raspberry
    • /our-story
    • /privacy
    • and 11 more in the copied plan
  3. 3

    Fix title lengths

    +2 points, to 95

    Write a title of 15 to 65 characters that leads with what the page covers.

    12 pages

    See the pages
    • /contest
    • /flavours
    • /flavours/black-cherry
    • /flavours/natural-lime
    • /flavours/passion-fruit
    • /flavours/pineapple
    • /flavours/raspberry
    • and 5 more in the copied plan
  4. 4

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  5. 5

    Settle on one address

    +1 point, to 96

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  6. 6

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  7. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  8. 8

    List your profiles in your structured data

    +1 point, to 97

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  9. 9

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    21 pages

    See the pages
    • /
    • /contact-us
    • /faq
    • /flavours
    • /flavours/mango
    • /flavours/pineapple
    • /flavours/raspberry
    • /our-story
    • /privacy
    • /subscribe
    • and 11 more in the copied plan
  10. 10

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    7 pages

    See the pages
    • /faq
    • /privacy
    • /subscribe
    • /terms-and-conditions
    • and 3 more in the copied plan
  11. 11

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /contest
    • /privacy
    • and 1 more in the copied plan
4 more, to tidy up after 100
  1. 12

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /cdn-cgi/l/email-protection
  2. 13

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /flavours/passion-fruit
  3. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 15

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    13 pages

    See the pages
    • /flavours/passion-fruit
    • and 12 more in the copied plan

What else the read found

Half its pages start answering within 49 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /subscribe161 ms
  • /our-story161 ms
  • /161 ms
  • /flavours159 ms
  • /faq159 ms

Fastest: /flavours/natural-lime, 39 ms. Heaviest: the home page, 18 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named White Claw® Hard Seltzer. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.6
  • /faq hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Put the text in the HTML, Add depth to thin pages and Add a tap-to-call link1 page
  • /privacy fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /flavours fails 4: Add a tap-to-call link, Describe images and Fix title lengths1 page
  • /subscribe fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /terms-and-conditions fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /contest fails 3: Use one main heading, Add a tap-to-call link and Fix title lengths1 page
  • /faq fails 3: Add a tap-to-call link, Fix description lengths and Set a share image1 page
  • /our-story fails 3: Add a tap-to-call link, Describe images and Set a share image1 page
  • /contact-us fails 2: Add a tap-to-call link and Set a share image1 page
  • /flavours/ 6 fail a rule. Worst: /flavours/passion-fruit, 5 rules6 pages
  • /cdn-cgi/ 0 fail a rule1 page

Rather go through these with one of our experts? Book a strategy session

Fix ie.whiteclaw.com with your agent

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Read it againChanged something? A site is read at most once every ten minutes.