- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
imageconverter.com
68 of 100ahead of 28% of the sites mttr has read
Its strongest stage is Understand, at 70 against the middle site's 59. 1 fix, 15 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 107,621 places up
- 68Now#187,079
- 83Add a way to get in touch#79,458
The top half of every site starts at 77.
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Where it ranks
Held at 68 for its last 2 reads. 9 points take it into the top half.
Beside it on the board
- #187,285togwoteelodge.com68
- #187,286bitcoincash.org68
- #187,287imageconverter.com68
- #187,288uitzendinggemist.net68
- #187,289footlive.com68
4,274 sites score 68. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Trust and Act.
- Middle site
- 59
- Ahead by
- 11
Worth the mostAdd structured data+3
- Middle site
- 98
- Behind by
- 34
Worth the mostShow sources on guides+3
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+15
Against a typical site
The readThis siteTypicalAgainst typical
Pages read304414 fewer than typical
Links a page41371% below typical
Words a page7833942× typical
Rules failing somewhere20146 more than typical
Half its pages answer in34 ms210 ms84% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 15 points107,829 places up
Add a way to get in touchAct30 of 301 in 2
Worth 3 points each15,853 places up each
Show sources on guidesTrust11 of 301 in 2
Show when guides were updatedTrust11 of 303 in 5
Add structured dataUnderstand14 of 301 in 3
Worth 2 points each10,536 places up each
Answer the first question right under itUnderstand9 of 301 in 121
Match structured data to the pageUnderstand12 of 303 in 7
Name the publisherTrust11 of 303 in 4
Show 13 more fixes
Worth 1 point each5,449 places up each
Phrase headings as questionsUnderstand8 of 301 in 10
Put figures in tablesUnderstand7 of 301 in 28
Fix description lengthsUnderstand15 of 301 in 11
Add breadcrumb dataUnderstand11 of 301 in 2
Fix title lengthsUnderstand5 of 301 in 6
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Add lists or tablesUnderstand4 of 301 in 2
Allow pages to be indexedAccess1 of 305 in 6
Set each page's canonical addressAccess1 of 302 in 5
Replace unsupported sales claimsTrust1 of 302 in 3
Set a share imageUnderstand1 of 302 in 7
How AI reads this site
It reads closest to agencies and studios, but only loosely. 3 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Online shops
- Law firms
What an assistant reads first
Home pageWhat it says
TitleImage Converter – HEIC, JPG, PNG, WebP and More
DescriptionConvert images between HEIC, JPG, PNG, WebP and AVIF formats online. Free browser-based image converter.
First headingConvert Images Online
OpeningFree browser-based tool that converts HEIC, JPG, PNG, WebP, GIF, BMP, TIFF, AVIF and ICO images to JPG, PNG, WebP or AVIF. No server upload – conversion happens in your browser.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On imageconverter.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Image Converter – HEIC, JPG, PNG, WebP and More” and “Convert Images Online”.
Agent instructions
On imageconverter.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On imageconverter.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.