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imfpubs.com, read 1 day ago. Back to the report

79 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7979 nownow851top 25%88290392493594695797898999109911991299139914991510016full marks

Now #118,316 of 263,582Step 1 top 25%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 85, and #62,422, 55,894 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /aboutus
    • /account_inquiry
    • /address_change
    • /advertising
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • and 90 more in the copied plan
  2. 2

    Use one main heading

    +3 points, to 88

    Give the page exactly one h1 that says what it is about.

    87 pages

    See the pages
    • /
    • /aboutus
    • /account_inquiry
    • /address_change
    • /advertising
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • and 77 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 90

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /aboutus
    • /account_inquiry
    • /address_change
    • /advertising
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • /articles/238732-refi-activity-plummets-dragging-down-agency-mbs-in-3q
    • and 89 more in the copied plan
  4. 4

    Answer the first question right under it

    +2 points, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    36 pages under /articles/

    See the pages
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • /articles/238732-refi-activity-plummets-dragging-down-agency-mbs-in-3q
    • /articles/238798-gses-talk-strategy
    • /articles/238810-nonbank-mortgage-lenders-continue-to-lose-market-share
    • /articles/238812-credit-reporting-agencies-reduce-credit-pull-pricing-announce-new-products
    • /articles/238816-credit-score-confusion
    • and 26 more in the copied plan
  5. 5

    Phrase headings as questions

    +1 point, to 93

    Phrase at least one heading as the question a person would ask.

    45 pages, 36 of them under /articles/

    See the pages
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • /articles/238732-refi-activity-plummets-dragging-down-agency-mbs-in-3q
    • /articles/238798-gses-talk-strategy
    • /articles/238810-nonbank-mortgage-lenders-continue-to-lose-market-share
    • /articles/238812-credit-reporting-agencies-reduce-credit-pull-pricing-announce-new-products
    • /articles/238816-credit-score-confusion
    • and 35 more in the copied plan
  6. 6

    Add depth to thin pages

    +1 point, to 94

    Add true, specific detail until the page covers its subject.

    38 pages, 36 of them under /articles/

    See the pages
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • /articles/238732-refi-activity-plummets-dragging-down-agency-mbs-in-3q
    • /articles/238798-gses-talk-strategy
    • /articles/238810-nonbank-mortgage-lenders-continue-to-lose-market-share
    • /articles/238812-credit-reporting-agencies-reduce-credit-pull-pricing-announce-new-products
    • /articles/238816-credit-score-confusion
    • and 28 more in the copied plan
  7. 7

    Add real images to content

    +1 point, to 95

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    39 pages, 36 of them under /articles/

    See the pages
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • /articles/238732-refi-activity-plummets-dragging-down-agency-mbs-in-3q
    • /articles/238798-gses-talk-strategy
    • /articles/238810-nonbank-mortgage-lenders-continue-to-lose-market-share
    • /articles/238812-credit-reporting-agencies-reduce-credit-pull-pricing-announce-new-products
    • /articles/238816-credit-score-confusion
    • and 29 more in the copied plan
  8. 8

    Fix description lengths

    +2 points, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    79 pages

    See the pages
    • /
    • /aboutus
    • /account_inquiry
    • /address_change
    • /advertising
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • /articles/238732-refi-activity-plummets-dragging-down-agency-mbs-in-3q
    • /articles/238812-credit-reporting-agencies-reduce-credit-pull-pricing-announce-new-products
    • /articles/238816-credit-score-confusion
    • and 69 more in the copied plan
  9. 9

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    97 pages

    See the pages
    • /
    • /aboutus
    • /account_inquiry
    • /address_change
    • /advertising
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • and 87 more in the copied plan
  10. 10

    Make near-copy pages distinct

    +1 point, to 99

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  11. 11

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  12. 12

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  13. 13

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    36 pages under /articles/

    See the pages
    • /articles/238599-arm-production-kicks-up-again-in-2q
    • /articles/238663-seller-repurchases-of-gse-loans-bounce-up-in-2q26
    • /articles/238670-origination-share-up-for-nonbanks-large-lenders-in-2026
    • /articles/238684-originations-of-home-equity-loans-rise-20-in-2q
    • /articles/238703-retail-share-rising-in-conventional-conforming
    • /articles/238732-refi-activity-plummets-dragging-down-agency-mbs-in-3q
    • /articles/238798-gses-talk-strategy
    • /articles/238810-nonbank-mortgage-lenders-continue-to-lose-market-share
    • /articles/238812-credit-reporting-agencies-reduce-credit-pull-pricing-announce-new-products
    • /articles/238816-credit-score-confusion
    • and 26 more in the copied plan
  14. 14

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  15. 15

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  16. 16

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    20 pages

    See the pages
    • /
    • /articles/238834-cake-mortgage-sees-record-breaking-volume-plans-to-launch-correspondent-channel
    • /articles/238864-fitch-seeks-feedback-on-incorporating-new-score-models-to-mbs-framework
    • /articles/238901-profits-skyrocket-at-rithms-mortgage-unit-in-3q-helped-by-servicing
    • /contact
    • /data/1691
    • /data/1691-data
    • /data/1908
    • /data_licensing
    • /media/videos
    • and 10 more in the copied plan
3 more, to tidy up after 100
  1. 17

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    9 pages under /products/

    See the pages
    • /products/320693-imf-mortgage-directory-full-interactive-database
    • /products/322481-imf-hmda-dashboard-2025
    • /products/323771-agency-channel-analysis-2q26-pdf
    • /products/323918-agency-seller-issuer-profile-2q26-pdf
    • /products/323956-mortgage-servicing-rights-report-2q26-pdf
    • /products/324066-mortgage-profitability-report-2q26-pdf
    • /products/324226-top-mortgage-players-2q26-pdf
    • /products/324418-lender-profiles-2q26-top-25-pdf
    • /products/category/671-latest-reports
  2. 18

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    1 page

    See the pages
    • /products/category/671-latest-reports
  3. 19

    Describe images

    Under a point

    Describe every content image in its alt text.

    3 pages under /products/

    See the pages
    • /products/322481-imf-hmda-dashboard-2025
    • /products/323918-agency-seller-issuer-profile-2q26-pdf
    • /products/324066-mortgage-profitability-report-2q26-pdf

Done since the first read

  1. Allow pages to be indexed

    Done, seen on the read of October 24. It failed on 1 page before.

  2. Set each page's canonical address

    Done, seen on the read of October 19. It failed on 60 pages before.

  3. Put the text in the HTML

    Done, seen on the read of October 19. It failed on 14 pages before.

  4. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 1 page before.

  5. Name the publisher

    Done, seen on the read of October 19. It failed on 22 pages before.

  6. Add a way to get in touch

    Done, seen on the read of October 19. It failed on 1 page before.

  7. Serve a robots.txt

    Done, seen on the read of October 19. It failed on 1 page before.

  8. Add structured data

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 177 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /topics/3728-channels636 ms
  • /articles/238703-retail-share-rising-in-conventional-conforming457 ms
  • /newsletters/20-inside-mortgage-finance456 ms
  • /newsletters/19-inside-mortgage-trends392 ms
  • /newsletters/24-inside-the-gses345 ms

Fastest: /topics/1580-originations, 51 ms. Heaviest: /newsletters/20-inside-mortgage-finance, 25 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • MailchimpMarketing
  • Google reCAPTCHALibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Inside Mortgage Finance. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.3

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /contact fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /data_licensing fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /polls fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /refunds fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /aboutus fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /account_inquiry fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /address_change fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /advertising fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /data_subscription fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /delivery_change fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /enewsletters fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page

And 14 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix imfpubs.com with your agent

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In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck imfpubs.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
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