- Middle site
- 91
- Behind by
- 10
Worth the mostAllow pages to be indexed+4
impactpd.net
66 of 100ahead of 24% of the sites mttr has read
It comes closest to the middle site on Understand, at 51 against 59. 3 fixes, 14 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 89,412 places up
- 66Now#195,322
- 72Add a tap-to-call link#165,623
- 76Add structured data#138,607
- 80Add a way to get in touch#105,910
The top half of every site starts at 77. The middle site in Cleveland, OH scores 86.
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Where it ranks
Up 1,464 places since Oct 14, from #199,654. 11 points take it into the top half.
Beside it on the board
- #198,188bernamabiz.com66
- #198,189solarbestleads.com66
- #198,190impactpd.net66
- #198,191capozzipavingwny.com66
- #198,192landmarkconstructionco.com66
4,333 sites score 66. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Cleveland, OH
- #1allstateremodeling.net100
- #2fedequip.com99
- #3clevelandfencecompany.com99
- #178impactpd.net66
The middle site in Cleveland, OH scores 86.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 8
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 8
Worth the mostShow sources on guides+1
- Middle site
- 57
- Behind by
- 30
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read52448 more than typical
Links a page171331% above typical
Words a page21939444% below typical
Rules failing somewhere241410 more than typical
Half its pages answer in15 ms210 ms93% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
24 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points32,567 places up
Add a tap-to-call linkAct52 of 521 in 3
Worth 4 points each21,454 places up each
Add structured dataUnderstand41 of 521 in 3
Add a way to get in touchAct27 of 521 in 2
Allow pages to be indexedAccess21 of 525 in 6
Worth 2 points each11,129 places up each
Fix description lengthsUnderstand42 of 521 in 11
Link straight to the final addressAccess51 of 521 in 2
Show 18 more fixes
Worth 1 point each6,859 places up each
Answer the first question right under itUnderstand15 of 521 in 121
Add depth to thin pagesUnderstand16 of 523 in 7
Phrase headings as questionsUnderstand15 of 521 in 10
Show sources on guidesTrust6 of 521 in 2
Describe imagesUnderstand34 of 522 in 7
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Put figures in tablesUnderstand15 of 521 in 28
Add breadcrumb dataUnderstand15 of 521 in 2
Put the text in the HTMLAccess4 of 522 in 3
Link to your profilesTrustAbout the whole site4 in 7
Match structured data to the pageUnderstand5 of 523 in 7
Show when guides were updatedTrust4 of 523 in 5
Use one main headingUnderstand11 of 521 in 4
Fix title lengthsUnderstand14 of 521 in 6
Add lists or tablesUnderstand4 of 521 in 2
Name the publisherTrust4 of 523 in 4
Set a share imageUnderstand4 of 522 in 7
Replace unsupported sales claimsTrust1 of 522 in 3
How AI reads this site
It reads mostly as nonprofits and charities. 5 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Cleveland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Agencies and studios
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleImpact Project Development | Impact
DescriptionImpact Project Development - Develop the built environment - positively impacts population health. Deliver projects - align business objectives and project execution approaches. Create leaders - Combine strengths, share knowledge, foster engagement - increase operating margin. Make an IMPACT.
First headingFEB 12
OpeningYou’ve built a strong team and a solid business, but you’re noticing cracks:
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On impactpd.net, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Impact Project Development | Impact” and “FEB 12”.
Agent instructions
On impactpd.net, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Rewrite the description
Its description is 293 characters and is cut off in results.
Agent instructions
On impactpd.net, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Cleveland in the first words
The site is in Cleveland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On impactpd.net, name Cleveland in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On impactpd.net, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.