- Middle site
- 91
- Ahead by
- 8
Worth the mostEach fix here is worth under a point
Top 0.1%of the 76,917 sites of up to 10 pages, at #8
And #91 of 263,853 sites of every kind, in the top 0.1%. Its 1 fix left is worth under a point.
A score says pages are well formed. It does not say an assistant cites the site.

179 sites score 100. A tie goes to the site with faster, leaner pages that say more and keep improving.
The middle site in Indianapolis, IN scores 82.
Each stage against the middle site. It leads on every one.
Worth the mostEach fix here is worth under a point
Full marks1 in 238 ranked sites have them
Full marks1 in 4 ranked sites have them
Full marks2 in 7 ranked sites have them
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
1 fix, counted from where every ranked site scores now.
It reads mostly as trades and home services, and a little like law firms. 3 changes would make it plainer.
Trades and home servicesIt says it is in Indianapolis.
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
On indytreeandlandscape.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
Its home page declares no business or organization type, so a machine has to guess what it is.
On indytreeandlandscape.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
It reads close to Law firms as well as Trades and home services. Mixed on one page, neither reads plainly.
On indytreeandlandscape.com, find where the site mixes Trades and home services with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
What are the best tree services near Indianapolis, IN? Its answer, and whether it cites indytreeandlandscape.com, shows here in a moment.