- Middle site
- 91
- Behind by
- 18
Worth the mostSet each page's canonical address+3
informationadvisor.com
62 of 100ahead of 19% of the sites mttr has read
Its strongest stage is Act, at 57 against the middle site's 57. 3 fixes, 17 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 96,295 places up
- 62Now#210,627
- 68Add structured data#187,061
- 74Add a tap-to-call link#153,078
- 79Use one main heading#114,332
The top half of every site starts at 77. The middle site in Medford, NJ scores 69.
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Where it ranks
15 points take it into the top half.
Beside it on the board
- #210,905brick-by-brick.com62
- #210,906enterprisecarshare.com62
- #210,907informationadvisor.com62
- #210,908maleetravel.com62
- #210,909volica.neocities.org62
3,048 sites score 62. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Medford, NJ
- #1restorationcleanupservice.com91
- #2smartcustomerservice.com80
- #3abmcjanitorial.com71
- #9informationadvisor.com62
The middle site in Medford, NJ scores 69.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 31
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 2
Worth the mostLink to your profiles+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read44440 fewer than typical
Links a page21383% below typical
Words a page3,0803947.8× typical
Rules failing somewhere1514About typical
Half its pages answer in70 ms210 ms67% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each23,846 places up each
Add structured dataUnderstand3 of 41 in 3
Add a tap-to-call linkAct3 of 41 in 3
Worth 5 points19,576 places up
Use one main headingUnderstand3 of 41 in 4
Worth 3 points each11,252 places up each
Set each page's canonical addressAccess3 of 42 in 5
Fix description lengthsUnderstand3 of 41 in 11
Describe imagesUnderstand3 of 42 in 7
Worth 2 points7,583 places up
Fix pages that fail to loadAccess1 of 43 in 4
Show 8 more fixes
Worth 1 point each3,734 places up each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 43 in 7
Set a share imageUnderstand3 of 42 in 7
Link to your profilesTrustAbout the whole site4 in 7
Fix title lengthsUnderstand1 of 41 in 6
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleThe Information Advisor's Guide to Internet Research
DescriptionNone in the HTML
First headingNone in the HTML
OpeningAmerican Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Enterprise AI World Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology…
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On informationadvisor.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On informationadvisor.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Medford in the first words
The site is in Medford, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On informationadvisor.com, name Medford in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On informationadvisor.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.