- Middle site
- 91
- Behind by
- 14
Worth the mostSet each page's canonical address+5
inkarnate.com
68 of 100ahead of 28% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 2 fixes, 13 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 89,804 places up
- 68Now#187,061
- 75Add structured data#146,115
- 81Add a tap-to-call link#97,257
The top half of every site starts at 77. The middle site in Austin, TX scores 84.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 4,069 places since Oct 20, from #191,330. 9 points take it into the top half.
Beside it on the board
- #187,259hotoutdoors.net68
- #187,260soccer-tips.org68
- #187,261inkarnate.com68
- #187,262malonefamilyfoundation.com68
- #187,263careers-svclnk.icims.com68
4,270 sites score 68. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Austin, TX
- #1excavatorpartsdirect.com100
- #2deckpatioaustin.com99
- #3zilkerroofing.com98
- #691inkarnate.com68
The middle site in Austin, TX scores 84.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 18
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read104434 fewer than typical
Links a page101322% below typical
Words a page1,1403942.9× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in57 ms210 ms73% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points41,146 places up
Add structured dataUnderstand10 of 101 in 3
Worth 6 points34,183 places up
Add a tap-to-call linkAct10 of 101 in 3
Worth 5 points each27,680 places up each
Set each page's canonical addressAccess10 of 102 in 5
Use one main headingUnderstand10 of 101 in 4
Worth 3 points15,842 places up
Fix title lengthsUnderstand10 of 101 in 6
Worth 2 points10,525 places up
Set a share imageUnderstand10 of 102 in 7
Show 5 more fixes
Worth 1 point5,438 places up
Link straight to the final addressAccess9 of 101 in 2
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 103 in 7
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as software and SaaS. 3 changes would make it plainer.
It reads as
Software and SaaSIt says it is in Austin.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Online shops
- Law firms
What an assistant reads first
Home pageWhat it says
TitleInkarnate - Create Fantasy Maps Online
DescriptionCreate fantasy maps online. With Inkarnate you can create world maps, regional maps and city maps for dungeons & dragons, fantasy books and more! FREE SIGN-UP!
First headingUnleash Your Creativity Online with Inkarnate
OpeningEnhance your maps with high-quality textures and stamps. Enjoy flawless details in both digital and print formats, even at 8K resolution.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On inkarnate.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Name Austin in the first words
The site is in Austin, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On inkarnate.com, name Austin in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On inkarnate.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.