- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
inmar.com
73 of 100ahead of 39% of the sites mttr has read
Its strongest stage is Access, at 94 against the middle site's 91. 1 fix, 6 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,249 places up
- 73Now#159,581
- 79Add a tap-to-call link#114,332
The top half of every site starts at 77. The middle site in Winston-Salem, NC scores 88.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 73 for its last 2 reads. 4 points take it into the top half.
Beside it on the board
- #159,641marketinghalloffame.org73
- #159,642hardscapena.com73
- #159,643inmar.com73
- #159,644hiddenpalace.org73
- #159,645middleofsix.com73
6,042 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Winston-Salem, NC
- #11pestsolution.net99
- #2sullyspressurewashing.com97
- #31pestsolution.com96
- #46inmar.com73
The middle site in Winston-Salem, NC scores 88.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 9
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 18
Worth the mostShow when guides were updated+2
- Middle site
- 57
- Ahead by
- 3
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page46133.5× typical
Words a page7663941.9× typical
Rules failing somewhere18144 more than typical
Half its pages answer in45 ms210 ms79% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points45,311 places up
Add a tap-to-call linkAct94 of 1001 in 3
Worth 5 points36,840 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 2 points each13,528 places up each
Show when guides were updatedTrust36 of 1003 in 5
Name the publisherTrust36 of 1003 in 4
Link straight to the final addressAccess99 of 1001 in 2
Show 13 more fixes
Worth 1 point each6,565 places up each
Answer the first question right under itUnderstand36 of 1001 in 121
Match structured data to the pageUnderstand37 of 1003 in 7
Phrase headings as questionsUnderstand36 of 1001 in 10
Put figures in tablesUnderstand36 of 1001 in 28
Add depth to thin pagesUnderstand19 of 1003 in 7
Fix description lengthsUnderstand52 of 1001 in 11
Set a share imageUnderstand96 of 1002 in 7
Fix title lengthsUnderstand38 of 1001 in 6
Worth under a point each
Add breadcrumb dataUnderstand36 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand10 of 1001 in 4
Describe imagesUnderstand12 of 1002 in 7
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleInmar Intelligence
DescriptionInmar Intelligence leverages AI, analytics and technology to power reliable, dynamic data-driven business solutions for brands, retailers, and healthcare organizations - including incentives, loyalty, media, and healthcare prescription return programs.
First headingWe make businesses smarter to improve consumers' lives.
OpeningWe activate the power of technology to design, build, and operate data-driven business solutions that empower brands, retailers, and healthcare companies to improve lives. From AI-powered analytics to digital promotions and prescription return programs, we connect complex…
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Inmar Intelligence” and “We make businesses smarter to improve consumers' lives.”.
Agent instructions
On inmar.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 252 characters and is cut off in results.
Agent instructions
On inmar.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Winston-Salem in the first words
The site is in Winston-Salem, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On inmar.com, name Winston-Salem in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On inmar.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.