- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
instructure.com
Top 5%of the 166 sites in Schools and courses, at #2
It scores 93.
A score says pages are well formed. It does not say an assistant cites the site.
Fix title lengths
93 now96 with itTop 1% from 97
#10,872to#3,1857,687 places up77 of its 100 pages fail it. 1 in 6 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 93 for its last 4 reads. 4 points take it into the top 1%.
Beside it on the board
- #10,870houstonhumane.org93
- #10,871azmediquip.com93
- #10,872instructure.com93
- #10,873traliant.com93
- #10,874emergencylocalplumber.com93
4,307 sites score 93. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 93Now#10,872
- 96Fix title lengths#3,185
- 98Link straight to the final addressTop 1%
2 fixes. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 29
Worth the mostFix title lengths+3
- Middle site
- 98
- Behind by
- 2
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 39
Worth the mostAdd a tap-to-call link+1
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page96137.4× typical
Words a page9433942.4× typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in43 ms210 ms80% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
7 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points7,687 places up
Fix title lengthsUnderstand77 of 1001 in 6
Worth 2 points5,925 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each3,445 places up each
Add a tap-to-call linkAct10 of 1001 in 3
Replace unsupported sales claimsTrust11 of 1002 in 3
Show 3 more fixes
Worth under a point each
Use one main headingUnderstand7 of 1001 in 4
Describe imagesUnderstand10 of 1002 in 7
Fix description lengthsUnderstand6 of 1001 in 11
How AI reads this site
It reads mostly as schools and courses. 3 changes would make it plainer.
It reads as
Schools and coursesIt says it is an organization in Salt Lake City.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Schools and courses
- Software and SaaS
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleInstructure: Leading EdTech for K–12, Higher Ed & Business
DescriptionEmpower learning with Instructure’s LMS and edtech solutions for K–12, higher education, and businesses. Discover Canvas, Impact, and Mastery to drive success.
First headingWelcome to the most-visited education website in the world.
OpeningIn the first higher ed-ition of our Edtech Top 40 report, dedicated AI tools are conspicuously absent. Learn what institutional leaders are prioritizing instead, and what makes higher ed’s tech needs unique from K–12.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Schools and courses. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On instructure.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Schools and courses. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Instructure: Leading EdTech for K–12, Higher Ed & Business” and “Welcome to the most-visited education website in the world.”.
Agent instructions
On instructure.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Schools and courses.
- Name Salt Lake City in the first words
The site is in Salt Lake City, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On instructure.com, name Salt Lake City in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.