- Middle site
- 91
- Behind by
- 7
Worth the mostAllow pages to be indexed+3
internetbrands.com
70 of 100ahead of 32% of the sites mttr has read
Its strongest stage is Trust, at 99 against the middle site's 98. 1 fix, 7 points, take it to 77, into the top half of every site. Gemini does not cite it yet when asked “What should a website maintenance plan include?”; it cites 0 other sites. See the answer
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,774 places up
- 70Now#176,736
- 77Add structured data#130,962
The top half of every site starts at 77. The middle site in El Segundo, CA scores 76.
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Where it ranks
Held at 70 for its last 2 reads. 7 points take it into the top half.
Beside it on the board
- #178,365homestuck.kici.moe70
- #178,366tuicruises.com70
- #178,367internetbrands.com70
- #178,368electricpalace.com70
- #178,369neurobb.com70
5,087 sites score 70. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads El Segundo, CA
- #1budgetlocksmithshop.com98
- #2teambeachbody.com90
- #3packforapurpose.org88
- #25internetbrands.com70
The middle site in El Segundo, CA scores 76.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 17
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read4144About typical
Links a page1213About typical
Words a page1,6793944.3× typical
Rules failing somewhere1414About typical
Half its pages answer in38 ms210 ms82% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points47,405 places up
Add structured dataUnderstand39 of 411 in 3
Worth 6 points39,760 places up
Add a tap-to-call linkAct41 of 411 in 3
Worth 4 points each25,289 places up each
Use one main headingUnderstand33 of 411 in 4
Fix description lengthsUnderstand41 of 411 in 11
Worth 3 points18,786 places up
Allow pages to be indexedAccess13 of 415 in 6
Worth 2 points each12,744 places up each
Set a share imageUnderstand41 of 412 in 7
Link straight to the final addressAccess39 of 411 in 2
Show 7 more fixes
Worth 1 point each6,948 places up each
Fix title lengthsUnderstand12 of 411 in 6
Describe imagesUnderstand6 of 412 in 7
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
List your profiles in your structured dataTrustAbout the whole site4 in 5
Link to your profilesTrustAbout the whole site4 in 7
Add a way to get in touchAct1 of 411 in 2
Set each page's canonical addressAccess1 of 412 in 5
How AI reads this site
It reads mostly as agencies and studios, and a little like law firms. 5 changes would make it plainer.
It reads as
Agencies and studiosIt says it is a local business in El Segundo.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Law firms
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleInternet Brands
DescriptionNone in the HTML
First headingExplore Our Verticals
OpeningHover or click the icons below to explore
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On internetbrands.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Internet Brands” and “Explore Our Verticals”.
Agent instructions
On internetbrands.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On internetbrands.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name El Segundo in the first words
The site is in El Segundo, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On internetbrands.com, name El Segundo in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Law firms as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On internetbrands.com, find where the site mixes Agencies and studios with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Gemini cites no site for it
A question people ask about agencies and studios, asked as a person would. These questions name no place.
What should a website maintenance plan include?
Gemini
A comprehensive website maintenance plan is essential for keeping your site secure, fast, functional, and aligned with your business goals.
- 1Core & Plugin/Theme UpdatesSecurity (Ongoing & Daily/Weekly)
- Regularly update your Content Management System (CMS like WordPress, Shopify, etc.)…
- 2Security ScansSecurity (Ongoing & Daily/Weekly)
- Run automated daily or weekly malware scans and vulnerability assessments.
- 3SSL Certificate MonitoringSecurity (Ongoing & Daily/Weekly)
- Ensure your SSL certificate is active, up-to-date, and properly configured so visitors…
- 1