- Middle site
- 91
- Behind by
- 18
Worth the mostSet each page's canonical address+5
investor.omc.com
66 of 100ahead of 24% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 3 fixes, 12 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 72,519 places up
- 66Now#195,322
- 71Set each page's canonical address#171,419
- 75Add structured data#146,115
- 78Put the text in the HTML#122,803
The top half of every site starts at 77. The middle site in St. Paul, MN scores 83.
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Where it ranks
Up 21,756 places since Oct 20, from #219,557. 11 points take it into the top half.
Beside it on the board
- #197,799aandlelectricalservices.com66
- #197,800lewisbrosfencing.com66
- #197,801investor.omc.com66
- #197,802rasm.us66
- #197,803chef.com66
4,333 sites score 66. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads St. Paul, MN
- #1omegaforceappliancerepair.com98
- #2childrensmn.org93
- #3seestedtscarpet.com92
- #57investor.omc.com66
The middle site in St. Paul, MN scores 83.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 20
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 31
Worth the mostShow sources on guides+3
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read174427 fewer than typical
Links a page141311% above typical
Rules failing somewhere22148 more than typical
Half its pages answer in570 ms210 ms171% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points26,382 places up
Set each page's canonical addressAccess17 of 172 in 5
Worth 4 points21,065 places up
Add structured dataUnderstand17 of 171 in 3
Worth 3 points each15,978 places up each
Put the text in the HTMLAccess7 of 172 in 3
Show sources on guidesTrust6 of 171 in 2
Worth 2 points each10,740 places up each
Show when guides were updatedTrust6 of 173 in 5
Fix description lengthsUnderstand17 of 171 in 11
Show 16 more fixes
Worth 1 point each6,470 places up each
Answer the first question right under itUnderstand6 of 171 in 121
Match structured data to the pageUnderstand7 of 173 in 7
Add depth to thin pagesUnderstand7 of 173 in 7
Phrase headings as questionsUnderstand6 of 171 in 10
Link to pages from related contentUnderstand6 of 175 in 6
Add lists or tablesUnderstand6 of 171 in 2
Put figures in tablesUnderstand6 of 171 in 28
Add real images to contentUnderstand6 of 172 in 3
Name the publisherTrust6 of 173 in 4
Set a share imageUnderstand17 of 172 in 7
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add breadcrumb dataUnderstand6 of 171 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess2 of 171 in 2
Fix title lengthsUnderstand1 of 171 in 6
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleOmnicom - Investor Relations
DescriptionNone in the HTML
First headingInvestor Relations
OpeningOmnicom (NYSE: OMC) is the world’s leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom’s Connected Capabilities unite the company’s world-class agency brands, exceptional talent and deep domain expertise across media,…
3 changes so it reads plainly as what it is
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On investor.omc.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name St. Paul in the first words
The site is in St. Paul, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On investor.omc.com, name St. Paul in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On investor.omc.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.